Rural Areas Will Become Hot Spots For Online Shopping In The Future

Many years away from home, there is often a psychological burden that is difficult to recede, that is, the filial piety of parents. Although there is joy at home at the end of the year, a brief gathering will only add more memory. In addition to making some phone calls and chatting with family members, I could never think of anything else to do, but I felt guilty at home. I suddenly wanted to do something, and all of this changed because of the development of the electricity supplier.

The most common way of greeting in China is to give gifts to family members and show kindness. But when you can't go home, you can only send it by mail. Because the hometown is in the countryside, logistics is not very convenient, only postal delivery. Although there are many criticisms against her, there is no alternative. Because the trouble and the time are too long, only the postal articles are scattered. Last year, when I was double eleven, I started to buy things for my family again, so I tried to register Tmall account to prepare for the purchase of goods. Because I was a real business manager, I had always been excluded from the business. Although Taobao had been in the market for many years, it had never been touched. Because the clothes and food that I choose can go to my hometown smoothly without ordering trouble, which makes me excited. And there are several logistics companies such as Tantong, Zhong Tong, Huitong and rhyda, which can be selected, plus postal services, which basically can solve the delivery of all goods. Let me feel a sense of reinterpretation, and suddenly discover a way of filial piety that can solve my psychological burden, though it can only be said to be a psychological consolation.

This matter enlightens me greatly. Why is the logistics industry of a village so developed in less than two years? What sustains all this? What is the state of the whole country now? But everything I saw home last year suddenly dawned on me, and it seemed that I had found the answer to the problem.

Just after leaving the plane, a car hired by his brother was waiting outside the airport. The driver is a village neighbor, very talkative. I consulted him with my queries, so he made some introductions to the current situation in the countryside. According to what we have talked about, I have summarized as follows:

First of all, the change of housing situation. Because the country put forward the construction of rural urbanization, the current policy is to guide farmers to live in buildings and provide all the conveniences for them. On both sides of the road, I saw the planned land for building, and some of them had already started. What the driver says is that the farmer will soon become a city man. The biggest problem is that he is not accustomed to living. Other conditions are ripe.

The second is the increase of car ownership. At present, an average of five or six families will have a car, and many brands such as public, modern and so on can be selected. At the same time, the state will provide policy subsidies and have certain price concessions. I think this is also a guide for the introverted economic policy adjustment to stimulate domestic demand.

The third is the popularity of household appliances. Computers, refrigerators, washing machines and solar water heaters are available and fully urbanized. The basic consumption standards are very high, and the interconnection with the outside world is also rising.

The fourth is the improvement of education level. Nowadays, primary schools and middle schools have merged to transform small villages into small towns and centralized management. For students who do not have accommodation, there are school bus transfers every day to ensure the safety of school. At the same time, various training institutions have been spawned around schools, and extra-curricular skills training (such as English, art, music, etc.) that has not been valued before has begun to flourish.

Fifth increase in consumer entertainment projects. In the central area of our town, the oxygen ion sweat bath has already appeared. Previous hairdressage shops began to add beauty body items. At the same time, several KTV appeared in different locations in the town, and business was hot.

Sixth brand awareness of consumption increased. Lining Anta and other brands can find outlets in the town. I am not sure whether they are authorized, but the products should be true. In the two or three northeastern cities, the largest electrical chain stores also set up branches in the town. Other agricultural related machinery, fertilizers and seeds are all brand management.

Seventh increasing consumption of food and beverage. In our less than a kilometer long main street, there are more than 100 restaurants, both north and South cuisine, and all businesses are full, becoming the main consumption destination for local farmers.

Eighth logistics and distribution business sank to the countryside. The emergence of logistics companies such as Tantong, Zhong Tong, Huitong and rhyda has realized the extension of online shopping. Although online shopping has not yet fully exploded the popularity of the rural market, the basic work of logistics distribution has been realized.

I was greatly delighted to hear that. Suddenly, there was a feeling that farmers could turn over. They had been depressed and left behind, and their happiness was even higher than that of the city. But the question is again. Where is the cost of producing so many new types of consumption in the rural areas where the land is the main source of survival? Without money, there is no corresponding market. This is also understood from our conversation as follows:

1. countryside The increase in land policy dividends. According to the current state policy, farmers not only exempted all kinds of miscellaneous taxes from farming land, but also gave certain subsidies according to the amount of farming. The simple point is that farming is not only paying taxes but also giving money, so farmers' enthusiasm for raising grain has greatly increased and their income has also increased.

2, the increase in grain price brings about an increase in income. In the past, the main uses of crops such as corn were rations and prices were mediocre. But now there are many deep-processing enterprises, the crops processed into ethanol for automobile fuel or chemical industry, directly pull up the price of corn and other crops, and create income for farmers.

3, the commission income from migrant workers. Under the condition of nationwide labor shortage, the choice of migrant workers is getting higher and higher. Many people go out to do several months' work when they are slack off. With the existing labor standards, they can get a commission of 1-2 000 at a time. It realized the two correct situation of family farming and migrant work, and increased income.

4, the business income brought by sideline business. Now the whole country is a chess game business, in the logistics and distribution and the national demand is becoming more and more closely, the profit generated by doing sideline business increases. For example, aquaculture, livestock primary processing, and large agricultural operations have provided farmers with income increasing channels.

It is based on this principle that money is good and business thrives, and the maturity of this basic condition has created the prosperity of the rural consumer market. Farmers are eager to have more choices in clothing, catering, culture, education, electrical equipment, etc. only the supply of small area market can no longer satisfy the desire for consumption. Especially when the Internet is interconnected, all kinds of new things come into the vision of farmers. And people like me who go out of the countryside also need this kind of shopping environment to meet my needs, when online shopping can be used to achieve this demand. But at the same time, there is also a problem that is the fear and stall of farmers' inadaptability to the Internet. In rural areas, the cultural level of the existing population is still at a low level. Many people have only read primary schools, but few of them are in high schools. The perception of the Internet is not as good as the present primary school students, so it is indeed a very difficult task for them to do a lot in online shopping.

I think there are several problems that affect the expansion of online shopping market in rural areas.

1, lack of network knowledge leads to barriers to use. Almost every country in the countryside now has computers, but at the same time, every family may be computer illiterate. Most of them stay at the initial stage like switchgear, and even the younger generation needs guidance from the younger generation. Under such a premise, there is a huge blind area for the use of the Internet, which is not conducive to the promotion and use of Internet shopping. In order to popularize Internet shopping, it is necessary to popularize computer knowledge without realizing all of it. At least one person can lead, even from the present child training.

2, lack of financial knowledge such as Internet banking causes shopping fear. Now all online shopping is affiliated with online banking, while rural knowledge of online banking is basically blank. There are still some people who have cash reserves to be the safest point of view, so there is fear in the use of Internet banking, and they will not use online banking easily. Similarly, this problem can not be properly solved, and it is also difficult to realize the popularity of online shopping. This requires electricity providers to do a good job in guiding financial knowledge, dispel worries about online banking consumption, and solve this problem in rural areas is very difficult.

3. Online shopping items Safety and unbelief lead to shopping exclusion. Due to the lack of knowledge about goods, service awareness and legal rights, and the uncertainty of online shopping, once the bad information of shopping comes into being, it will affect the whole circle's cognition of online shopping. If you don't understand it, you can only deal with the harm of online shopping, and the destructive power of this word of mouth is huge. Therefore, in terms of after-sales service and rights protection, the electricity supplier should take the initiative to do well the work of farmers, solve problems in time and dispel their doubts so as to ensure the continuity of shopping.

Online shopping is now a lot of criticism, especially in the already popular city shopping, but the trend of the times is bound to belong to the future of the Internet. The problem of online shopping in the rural market is just to make some correct understanding and guidance to farmers' doubts, so that they can follow the trend. I believe we can see that the prosperity of the rural market in the near future will become the next hot spot for online shopping.