The Luxury Market In China Is More Expensive Than Overseas. It'S He Yuanyou.

"The price difference between Chanel and Europe in China is almost 40%, mainly because of tariff reasons", which is similar to the speech that the price of luxury goods is high, which is attributed to high tariffs. You believe it is too naive! Reporters have learned that for such luxury goods, the tariffs they need to pay are only 10%.

Its high price is mainly due to the pricing strategy of manufacturers and the compound tax system in China.

It is widely believed that Chanel's price cut by the chop party will be a signal for many luxury goods to cut prices for China's domestic market.

The reporter first compares the prices of several commodities on the domestic official website and cross-border e-commerce purchasing.

Take Louis Weedon (Louis Vuitton) Capucines large Handbag Black Classic as an example, the reporter saw the price of 46500 yuan (RMB) on the Chinese official website in China, while the price of genuine overseas purchasing on the Jingdong website was 44175 yuan, and the US eBay purchase price was 4499.99 yuan (about 29340 yuan).

Take the SALVATORE FERRAGAMO 2015 spring and summer fashion fashion lady leather handbag as an example, the domestic market reference price is 18559 yuan, while the purchasing price in Italy is 10836 yuan.

According to previous investigations by the Ministry of Commerce, the difference between the 20 brands of high-end consumer goods, such as watches, bags, clothing and so on, is 45% higher than that in Hongkong, which is 51% higher than that in the United States, and 72% higher than that in France.

So what caused it?

The price is two days in the domestic and foreign markets. The reporter first started with customs duties, and inquired about the classification list of entry items in People's Republic of China and the customs value list of People's Republic of China entry articles.

The tariff for accessories, bags and footwear is 10%.

For the first luxury brand, it only needs to pay 10% of its tariffs. Taking a Chanel 11.12 handbag as an example, it only paid 10% of its customs quotation when entering the Chinese customs.

On the issue of "luxury is more expensive than overseas", the relevant people of the Ministry of Commerce have analyzed three reasons at the 2011 summit of China Development Forum: Part one.

There is no tariff, such as zero tariff policy in Hongkong area; two, the mainland's high-end consumer goods distribution system has just been established, with many layers and large expenses, which has increased the paction costs of high-end consumer goods in the mainland. Three, after the financial crisis, overseas products in their countries and regions have handled discount and price reduction in order to promote consumption.

Specifically, a high-end cosmetic imported from abroad contains three heavy taxes, 10% import duties, 17% VAT, and 30% cosmetic consumption tax.

That is to say, the first entry of luxury goods is to levy customs duties, the second one is to levy consumption tax on the basis of tariff, and third to levy value-added tax on the basis of consumption tax.

However, reporters have learned that at present, the luxury goods and bags in China have not been included in the collection of consumption tax, mainly on the basis of worrying about the high-end consumption outflow.

As early as 2011, Zhao Ping, deputy director of the Ministry of Commerce and Trade Department of the Ministry of consumer economics, said that the comprehensive import tax rate was too high, which was the main driver of the price difference between luxury goods at home and abroad.

In addition, there are many international brands that are widely criticized in the domestic sales level, while regional agents generally have low bargaining power. Therefore, even if the tax is reduced, foreign manufacturers may control the price of the agents and continue to maintain high prices.

Besides, the hidden rules such as toll collection fees and "deduction points" exist in China's retail industry, which will also push up the price of imported luxury goods.

Therefore, while lowering taxes, we should standardize business order and reduce circulation links.