2012-2013 Report On China'S Garment Industry Development Report (Four)

China is one of the largest consumer countries of clothing in the world. At present, the entire Chinese clothing market is growing steadily and gradually rising.

In recent years, the development of the market has been more and more rapid.

So far, clothing e-commerce in China has gone through five stages, namely, incubation period, starting stage, development stage, maturity stage and outbreak stage.

The main modes of clothing e-commerce are autonomous, outsourcing and supply.

In 2012 online shopping category, clothing shoes and hats accounted for 28%, has become the first category of domestic online shopping.

Chinese clothing

The scale of the trading market is increasing year by year.

In 2012, the scale of China's apparel online shopping market reached 305 billion yuan, an increase of 49.9% over the same period.

B2C share of apparel online shopping market, Tmall is still in an absolute leading position, accounting for 71.2% of the total B2C clothing online shopping market.

Traditional clothing enterprises carry out e-commerce mainly through seven channels: clothing industry website, small foreign trade platform, third party B2C mall, network distribution channels, the creation of online clothing brands or self built B2C mall, B2C market platform to open online stores and online stores.

The characteristics of China's clothing e-commerce in 2012 are as follows: e-commerce has become an important channel to clean up inventory; in 2012, it became the watershed of "Amoy brand", and the overall performance of clothing B2C was not good.

In the development of Chinese clothing e-commerce in 2012, there were typical vertical clothing B2C websites, such as Fan Cheng pin, Mai net, Masa Marceau,

There are traditional clothing brands such as red beans, Lining and adoration.

According to the current development of the electricity supplier industry, the development of China's clothing e-commerce market in 2013 has the following trend.

The clothing B2C market will continue to grow significantly, and the C2C mode will gradually change to B2C mode. High technology will further combine with garment B2C, the service will be more diversified, and personalized customization service will be strengthened.