Forever21 Only Nike Is Popular Among Teenagers.

Recently, PipeJaffary, a US investment bank, made a list of young people in the United States.

Investigation report on behavior.

The report makes statistics on the consumption data of American teenagers in fashion, beauty, personal care, electronic products, food, games and entertainment.

PipeJaffary surveyed 120 thousand adolescents. The average age of the youngsters surveyed was 16.3.

The survey spanned 44 states and collected 32 million data.

Highlights are as follows:

1. teenagers eat food.

Teenagers spend 23% of their money on eating.

Followed by buying clothes, accounting for 20% of total consumption, accounting for 10% of accessories consumption, 8% of electronic games, 8% of car purchases, 8% of consumer electronics, and 7% of consumption of shoes.

The rest of the money is spent on music, movies and other matters.

Eating and eating three samples accounted for about 68% of the total youth consumption, and the Engel coefficient of adolescents was really high.

2. no matter what type of young people come from, their favorite clothing brand is Nike, followed by Forever21.

Forever21, AmericanEagle, PoloRalphLauren and Victoria 'sSecret are all teenagers' favorite brands.

For some young people with little money, their favorite

There are Converse, Vans, SperryTop-Sider, DSW, and SteveMadden.

3. teenagers are lazy when shopping online.

Teenagers like to shop on comprehensive websites, such as Amazon.

36% of people go shopping directly to Amazon. They don't like shopping on a single brand e-commerce platform.

They will give Nike a little bit of face, and 8% of them are willing to go directly to Nike online store.

The number of people who go directly to the Forever21 online store is 5%, and only 3% of those who go to Victoria 'sSecret online store.

4. girls do not love each other very much.

At present, Aeropostale, Abercrombie&Fitch and Hollister are out.

What's interesting is that from the autumn of 2013 to the spring of 2015, the girls and girls always abandoned Aeropostale and Abercrombie&Fitch, which belonged to what they called "never to wear" again.

5. of course, girls also have new sweetheart.

Lululemon, Nike and Victoria 'sSecret became the new favorites of young girls.

From the autumn of 2013 to the autumn of 2014, Forever21 has been sitting firmly in the seat of "beautiful girl's favorite brand".

Lululemon was a dark horse killed in the spring of 2015. Forever21 has been thrown out of several streets and is now in the fourth place.

Six

Sportswear

More popular than cowboys.

Nike, UnderArmour, Lululemon and Adidas are the most popular sports brands nowadays.

7. the favorite restaurant for teenagers? Starbucks.

8. what is the most popular social software for teenagers?

Pinterest has always been hot and cold, ranking in front of "unknown social software" and "no social software human".

Data on Snapchat burned after reading were incomplete. In the spring of 2015, only 13% of people were using it.

Instagram is different from Snapchat, which belongs to picture social software. It has been among the best from the spring of 2013 to the spring of 2015.

In the spring of 2015, 32% of people were using Instagram and surpassed Twitter successfully.

It seems that Snapchat, which is too light on the product design, has not surpassed Instagram to win the hearts of young people.

As for Facebook, its popularity can only be described in four words: "one way down".

9. which handbag do teenagers like best?

MichaelKors.

Yes, MichaelKors has successfully surpassed Coach.