H&M Is Committed To Environmental Protection And Reuse Of Old Clothing Resources To Enhance Utilization Of Renewable Energy.

H&M launches new concept of environmental protection and continues to strengthen renewable energy

　　 H&M Over the years, they have been committed to environmental protection. They have been doing this for many years, from the old clothes recycling program to the environmental conscious action limited series. It was first introduced in 2010 and was launched every year.

In 2010, H&M first introduced an ordinary version of the environmental protection series, which is suitable for everyday wear styles. In 2012, it launched two series, one is the general money, the other is the limited amount. The limited amount of money is relatively stronger in design, and it will have a dress allowance, which is suitable for Party and red carpet. This year, there is no special emphasis on emphasizing and emphasizing the General paragraph of environmental protection series, because environmental protection is not unreachable. It does not need to push a series every year. So from this year, H&M's environmental protection regular series will be integrated into the whole year's products, including men's wear, women's wear and children's wear. Customers can easily see that the green tag is H&M's environmental protection. clothing 。

Environmental conscious action series, H&M does every year, but there are different design inspirations every year, such as Japanese ink painting and decorative concept in Africa. Then, in terms of fabric, this year added renewable beads.

Environmental protection series general and general clothing The price is almost the same. After pushing it out, H&M found its popularity increased every year, and this year did not emphasize that this is an ordinary environmental protection series of clothes. It is hoped that by 2020, H&M's clothes can be made of environmentally-friendly fabrics, so it will not be emphasized that this is an environmental protection series.

The environmental conscious action series thinks that its design sense is relatively strong, so it is also a small group of people who will buy it. So for this series, H&M wants to convey that there are many kinds of environmental protection fabrics, and it can also design many gorgeous clothes.

　　 Environmental protection fabric The cost of clothing has not been accurately obtained at present. But in terms of H&M, if the cost is relatively high, it is also willing to sacrifice profits to promote the concept of environmental protection. At the same time, H&M also hopes others. Clothing brand And them

Buy environmentally friendly fabrics together. Because if you do it together, the order will increase, and the average cost will be lower. Therefore, as clothing brands, more willing to set up environmentally friendly fabrics, will drive the entire supply chain, cotton farmers will be more willing to grow sustainable cotton. So I hope this is a virtuous circle, which can lower the cost.

Next, in terms of environmental protection, H&M will have some new initiatives. It is manifested in:

First, in 2012, H&M announced the list of suppliers, because H&M did not own its own factory, and H&M disclosed the list of suppliers. It hoped that the media and the public could supervise transparently and transparently in the supervision and control of quality inspection. Anyone could run to H&M's factory to see if this was the case. Not only that, they also announced the list of two level suppliers, that is to say, H&M has a corresponding standard requirement for their sub suppliers in addition to their stricter industry standard requirements for their suppliers. H&M also hopes to promote the progress of the industry through openness and transparency.

Secondly, in Old clothes recycling plan From the start of 2013, H&M has recovered 13000 tons of old clothes from the world, that is, 65 million T-shirts. This year, the number of clothes made by the old clothes recycling program of H&M is 3 times that of last year.

Finally, continue to strengthen renewable energy, that is, the use of solar power, hydropower and so on. So far, the proportion of H&M renewable energy use is 27%. By the end of 2015, the proportion of renewable energy will reach 80%.