Good Display, Light Booth, Good Idea, Good Future.

Human vision is easy to be oversized, too small, especially bright, especially dim, movement, shiny, abnormal shape, noise and other elements to attract. Therefore, the design of the booth must pay attention to the theme of the exhibition, and use the above elements skillfully.

For example, the use of lighting effects can take many forms: the dazzling lighting effect can certainly attract the audience, but attracting visitors only through the "dazzling effect" has been gradually recognized and applied by many enterprises. Therefore, I suggest that we should think more about the shape, color and dynamics of the light, not necessarily only in brightness.

At a Clothing Fair in Tokyo, a exhibitor did not use too much light in the booth. Instead, the information of the Peugeot, product shape, booth number and other information was directly directed to the ceiling of the exhibition hall by the form of laser beam, controlling the movement and attracting customers' attention.

While attracting the attention of visitors, it is necessary to further arouse the interest of visitors. At this time, it is necessary to make a display design division according to the purpose of the exhibition.

If the exhibition is to show the image of an enterprise, it is necessary to pay attention to the full use of the exhibition board, which can highlight the logo of the enterprise, the culture of the enterprise, and the achievements of the enterprise.

The structure of picture and text needs to pay attention to the size and intensity, and pay special attention to the color difference between the picture and the backboard. It is best to form strong color contrast: the use of neutral colors must pay attention to the use of jumping colors to cause visual impact; while doing a good job of color, we should also pay attention to the form design, such as the abnormal shape of the backplane and the artistic arrangement of pictures, so that visitors can feel interesting in color and form so as to stimulate customers' interest in "seeing".

If the enterprise is for the market development, commodity.

Then we need to pay attention to the application of physical display technology.

It can be used for display and display of merchandise combination, but it is not limited to the use of models.

Considering that the booth area is relatively small, it is possible to adopt a window pattern with the same proportion of goods and props. Or, to demonstrate the characteristics of commodities, a variety of exhibition methods such as "virtual environment demonstration" are adopted.

The techniques of display design need to be fully displayed at this level.

This is mainly aimed at the effective combination of commodities, props, lights, etc., to arouse the visitors' desire for meticulous observation through the form of artistic beauty.

Compared with large booths, small and medium sized booths can not be used for clothing shows, nor can they use super sound, and are more suitable for static exhibitions or small dynamic exhibitions.

For example, the middle size clothing and clothing stand can consider the setting of the open art display space: the combination of fashion models that meet seasonal themes and highlight brand advantages, pay attention to the use of the Golden Triangle display and design techniques, and cooperate with lighting and decorations.

And the small booth.

The design needs "ingenuity", and the display design is the best choice to highlight the advantages of enterprises. First, we need to know where the selling points of our company are, and then use the props in limited space to highlight them.

At an exhibition in Europe, there was a booth for shoes. In the limited space, 4 different 50cmx40cm walls and small windows were made, and four scenes such as mountaineering, desert, highways, wading and so on were designed to highlight the performance of the products. Among them, the wading scene can stimulate visitors' desire to visit: glass windows are flowing water, a shoe soaked in water, and no soak marks on the vamp.

Theoretically, no longer waterproof shoes can be immersed in long time without any trace, so many people's desire for novelty has been aroused.

Actually,

Instead of being directly soaked in water, it is cleverly hidden in the interlayer of glass and water.

Enterprises need to consider the use of skills according to their selling points.

When the peripheral visual design seizes the visitors, visitors will naturally enter the exhibition area, and the exhibition area needs more professional introduction of objects, pictures and words to deepen the visual influence of customers, thus leading visitors to "be sure" that your booth and the products of your company are different, and leave a deeper memory for the visitors.

As a display design means, only the arrangement of the objects + pictures and words should be arranged in an orderly state, for example, in order to arrange the text pictures in the direction of the streamline direction of the exhibition area, and to pay attention to the height of the line of sight.

When visitors enter the exhibition area, enterprises can extend their stay behavior in the exhibition area by sending more detailed information according to the visitor's identity.

Gathering popularity is the most effective dynamic display design.