Clothing Brands Actively Carry Out O2O Project Cooperation

In the future, in Jingdong, the shipper may not be a Jingdong, but a store.

Is it possible to imagine such a possibility?

It is understood that Jingdong POP will combine the four famous clothing brands of the bestseller group (its brand ONLY, Jack&Jones, Vero Moda and Selected), La Natsu Bell, Lining and XTEP, and cooperate in five cities of Beijing, Shenzhen, Chengdu, Hangzhou and Shanghai.

Through this project, Jingdong clothing is likely to realize direct delivery of stores, while shortening the supply chain, it also has differentiated the inventory pressure of the platform side.

According to sources, Jingdong clothing O2O project phase I can achieve "online order, store distribution nearby": Jingdong online system can be synchronized with the brand offline store inventory, brand order system and Jingdong order system to achieve seamless docking, brand stores and Jingdong distribution sites are fully bound.

During the second and third phase of the project, it is expected to provide users with services such as "online order, store picking, replacement" and "line scanning, Jingdong distribution to home".

By then,

Online and offline sales will be opened, and online order sales will be included in the store's performance.

According to the above sources, the mode of the project is similar to order takeaway.

"The user ordered a restaurant meal, Jingdong distribution staff went to a restaurant to take meals, and then to consumers."

Before that,

Fast fashion retailer UNIQLO entered the Jingdong, and UNIQLO sold all its goods on Jingdong platform into Jingdong's warehouse, and then sent it to consumers by Jingdong.

And the O2O mode does not require brands to put goods into Jingdong warehouses, so that users can enjoy fast delivery and reduce the whole.

Logistics cost in China.

One industry pointed out that Jingdong's arrival and Jingdong's clothing O2O projects have fully played the strong strength of Jingdong's own logistics, which is also an important foundation for Jingdong to continuously enhance the user experience.

"Of course, Jingdong is also developing logistics crowdsourcing platform gradually, because it can serve more users."

Prior to this, Wang Zhijun, President of Jingdong, once pointed out to reporters that the core of O2O is logistics, while Jingdong itself already has a strong self logistics system. But O2O and B2C are totally two modes and two experiences. In the future, O2O's market even needs to surpass the existing B2C.

According to the person in charge of Jingdong, Jingdong has expanded its business to Shanghai.

But whether it will cooperate with Jingdong clothing O2O store has not yet had a clear intention.