Why Did Adidas, A NBA Clothing Supplier, Announce That It Would Not Renew Its Contract With NBA?
Recently, NBA Officially announced Nike Won the alliance's 8 year global sales and marketing contract, which will replace its old rival. Adidas The company will become the NBA exclusive clothing supplier, and they will also be the first brand ever to print the brand logo on the NBA competition uniform. Athletic Wear The company's logo, even though it was an official clothing supplier, could only appear in warm-up clothes and training clothes on Adidas.
As early as 1992, Nike has become an official partner of NBA. It has many NBA superstars, such as Kobe Bryant, Lebron James, Kevin Durant, Russell Westbrook and Kaili Erwin. Nike announced its new contract with NBA on June 10th, starting from the 2017-2018 season. The financial terms of the spanaction were not disclosed.
According to the agreement between the two sides, Nike has obtained the right to make NBA matches and the warm-up clothes and shooting training clothes on the court. In March this year, Adidas, NBA's clothing supplier, announced that it would not renew its contract with NBA because it thought it would be better to invest in new products and sponsor individual players. In 2006, Adidas became the costumes partner of the alliance. At that time, the two sides signed a contract which lasted for 11 years and reportedly valued at about US $400 million. The contract will expire at the end of the 2016-2017 season.
The new contract signed by Nike and NBA also gave Nike brand a chance to show more on the WNBA arena. At the same time, they also became the market partner of the professional basketball minor league NBA development alliance.
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