Philipp Plein Expands Its Brand To Enter The Chinese Market

At present, Philipp Plein has 65 stores in the world, and the brand plans to rapidly increase the number to 100 this year.

Philipp Plein, a German designer who has entered Hong Kong and Macao and many mainland second tier cities, will continue to expand the Greater China market. At present, Philipp Plein WWD, who is visiting Hongkong, reveals that it is time to pursue the Asian dream.

Next year, Philipp Plein It will be stationed in Beijing and Shanghai for the first time. Before that, the brand has already laid out 11 second tier cities, including Shenyang, Dalian, Harbin, Qingdao, Tianjin, Zhengzhou, Hangzhou, Changsha, Changsha, Changsha and Changsha. This summer, it will continue to expand to the "," and "the". Brand CEO Gian Luca Traverso The second tier cities have lower rents. Curve extension The strategy is actually "lucrative".

In terms of Hong Kong and Macau, Philipp Plein has set up a store in the two places, respectively, in central and eight hundred companion department stores. The first flagship store in Macao and the second store in Hongkong will also be opened in Macao in October and Macao in Hongkong and Harbour City. The flagship store of 200 square meters will be targeted at the mainland tourists. Harbour City shop is located beside the Bottega Venetta Philipp store, which is a long coveted store. Hongkong will have third brand stores before the end of next year.

Plus the South Korean market, which will open eighth stores in August, the Asian region contributes about 35% of sales to Philipp Plein. Next, the brand will focus on Singapore, Thailand, Malaysia and Indonesia in Southeast Asia. Japan is also developing its blueprint.