Integrating Convenience Stores To Promote Retail Pformation O2O

Convenience stores first appeared in the way of family management. At that time, there was no concept of community, that is, opening a smoking hotel at home. With the formation of residential areas in commercial housing, the service and services of smoked hotels gradually enriched, and began to have the attributes of convenience stores, serving the surrounding areas.

In the next decade or so, convenience stores were defeated in the "war" with large supermarket chains. They were either caught up in a large number of stores or changed to the signs of supermarket chains or closed down.

In the past two years, 1 shops, Tmall supermarkets and other O2O e-commerce providers have begun to focus on the convenience store business. Under the double pressure, the survival of convenience stores has become more and more difficult.

A convenient store is the best partner of O2O because they are the "closest users" business units.

Retail is the most common traditional format. Supermarkets and convenience stores are traditional.

In a sense, the pformation of retail industry is the pformation of O2O in Shang Chao.

Da Yun FA is a retail enterprise that started earlier as a pformation. In 2013, it set up a flying bull network to pform the electricity supplier through O2O.

Similar to the big fat run, it has abundant capital and large volume, and has a large number of offline stores resources nationwide. There are not many retail enterprises that have the advantage of channel sourcing and strong voice. The total number of enterprises in the country is no more than 50, and the enterprises that can use O2O to play the role of big pformation are less.

In addition to chain supermarkets, small convenience stores are also an important part of the retail industry. It is difficult to make effective statistics on how many community convenience stores there are in the country.

According to one data, Japan has the largest number of convenience stores per person, and every 2800 Japanese have a convenience store.

In China, Shanghai

The level of development is relatively high, with an average convenience store for every 3000 people.

Overall, most cities are above 5000 people per shop, and some cities have 2-3 people per store.

The conclusion is that the number of convenience stores in China is huge.

As a result, when moving to O2O in a large supermarket, it is also a train of thought for retail pformation to integrate O2O with convenience stores.

Convenience stores are both distribution and self mentioning.

It has the ability to deliver goods to users in 10 minutes; convenience stores are the most intelligent users of "CRM"; Lao Li, Lao Wang and Lao Zhao respectively smoke any brand of cigarettes; needless to say, they never get the wrong ones; the convenience store is the "highest rated shop" that can best guarantee the quality of goods, while the front foot sells fake products, and the back foot neighbors will find it; convenience stores are "intimate customer service", which always greet users with a smile from their heart, and regard users as their friends.

In short, they are the most capable people who can provide the ultimate user experience. What they lack is a part of the electricity supplier. They need someone to take up the weapons of O2O and deal with supermarkets and electric providers.