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Denis David City Officially Opened And Entered The New Commercial Era.

2015/10/18 16:37:00 70

Denis David CityZhengzhouBrand Strategy

Zhengzhou Denis David city officially opened. The reporter noted that the brand of David town included more than 1000 famous brands, cosmetics, clothing and home accessories in the international and domestic sectors, of which more than 30% entered Henan for the first time, and its high-end and international models were second to none in the retail industry in the Province.

The opening of David City, at the time of the domestic electricity supplier's sweeping away the traditional commercial autumn wind, not only highlighted the real business's counterattack, but also promoted it.

27 business circle

The opening of a new round of business war.

Last year, the Mixc landed in Zhengzhou, which has attracted the attention of Zhengzhou business circles.

One Taikang Road, one side is Denis David City, the China World Trade Center 360 Taikang Road shop, the Zhengzhou department store and the Shanghai city are being built, the other side is Kim Bo DA and the two phase project being prepared.

Huarun the Mixc

Beijing Hualian.

This single giant with 400 thousand square meters is also a giant.

Denis

The group's first large-scale urban complex integrating shopping, catering, leisure and hotels.

In 2007, Denis spent nearly 300 million yuan on the average price of more than 4 million 500 thousand yuan per mu, and scored three gold blocks in the west of Zhengzhou 27 Road, north of Taikang road and east of the people's Park.

Today, the commercial complex, which is finally ready for business, is integrated into "shopping mall + department store + supermarket + leisure entertainment center", which means the birth of the first super retail group in Henan.

After all, in addition to the Huarun department, few retailers in the country can "eat three formats (shopping centers, department stores, supermarkets)" and cross the whole business service system (commercial real estate + retail + logistics).

Such a large and large brand department store and shopping center are rare in other cities in China.

According to the insiders, the opening of David city means that the new 27 business circle with the axis of Taikang road has just begun.

However, compared with the past, the commercial war will show more completely new characteristics.

27 a senior manager of a department store told reporters that the new business battle grade is higher and the channel is wider. It may be more manifested in improving service management, marketing diversification, the internationalization of the purchasing network and the concentration of international brands.

27 the change of competition pattern in the business circle is the overall qualitative change of the core competitiveness of business enterprises.


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