Novice Management Online Shop Skills!

Although the price is not the most important part of the negotiation, the facts tell us that the process of bargaining may directly affect or determine the success or failure of the paction.

In the Internet market, buyers can compare prices with "mouse" and "search engine". When shoppers choose a home to bargain again, it shows that the potential shoppers do have sincere shopping.

This type of customer is very valuable and should be valued as an operator. Therefore, the store must have some bargaining power.

And skills.

The smaller unit quotation method is to minimize the basic unit of the quotation, so as to hide the "high price" of the price and make the buyer fall into the illusion of "not much money".

Experience has shown that the unit offer of a product is more conducive to the paction than the price of a dozen products.

For example, the brand name socks are 120 yuan a dozen, so 10 yuan per pair will make buyers sound particularly comfortable; 200 yuan per catty tea will often be described as "20 yuan can buy 1 two". Buyers hear this form is different but the essence is the same.

Their psychological feelings are quite different.

I believe everyone will have this experience when buying goods.

In the process of bargaining, buyers and sellers both have to make certain concessions.

Especially as a shop owner, how to compromise is the key to success or failure of the whole negotiation.

In common sense, although everyone is willing to gain advantage in bargaining, not everyone is greedy. Most people will feel satisfied if they get a little benefit.

It is based on this analysis that online shopkeeper should be very generous in small matters, so that buyers feel that they have received concessions or concessions from others.

For example, when adding or replacing some small parts, do not charge the buyer, otherwise, they will be penny wise and pound foolish, which will cause buyers' antipathy and make buyers sensitive to price immediately, which will affect the next negotiation.

On the other hand, free to provide buyers with cheap, insignificant small parts or packaging products can enhance the friendship between the two sides.

Whatever the reason, any buyer will object to the price. Most of them think the price of the product is much higher than he expected.

At this point, the shop owner must prove that the price of the product is reasonable.

The way to prove it is to talk about the advantages of the product in terms of design, quality and function.

Usually, products.

There is a close relationship with these advantages. It is the so-called "one penny per cent". Online shopper applies persuasive skills to thoroughly analyze and explain the various advantages of the product, pointing out that the interests of buyers after buying products are far greater than the cost of payment.

Of course, do not think that the price is low, buyers will buy.

Large price cuts tend to make buyers suspicious of products and consider it defective or unsalable.

Sometimes, the price of the product needs to be raised a little to open up the market.

As long as you can explain the reasons for pricing, buyers will believe that buying is worthwhile.

In order to eliminate price barriers, online shopkeeper can adopt comparative method in negotiation, and it can often get good results.

The practice of comparison is usually to compare the goods sold with the other goods in order to show the reasonableness of the price.

When using this method, if you can find a good angle to guide buyers, the effect will be very good, such as comparing the commodity price with the daily payment cost.

Since buyers often do not know how large the daily costs add up to a certain period of time, compared with the limited expenditure, it is easy for them to buy goods.

A Stereo Recorder owner has proved to his buyer the price of his tape recorder, which is only the sum of the cost of cigarettes and buses taken by the buyer in a certain period.

Another household appliance shop owner explained the price of the product: the price of the product is 2000 yuan, but its usage is 10 years, that is to say, you spend only 200 yuan a year, only about 16 yuan a month, less than 6 cents a day.

Considering what time it saves you, what is 6 cents?