Double 11 La Natsu Bell Women's Clothing Row Third Return A Shares Into Countdown

this Double Eleven , Online retailers When the platform turnover is refreshed, almost all brands have also refreshed sales figures.

from La Natsu Bell Learned that the "double 11", La Natsu Bell online sales reached 203 million 800 thousand yuan, offline sales also amounted to 138 million yuan, with a total sales volume of more than 340 million yuan. On the same day, La Natsu Bell ranked third in the women's clothing category of Tmall flagship store with 3456433 trading index. Uniqlo as well as Han Du Yi she 。 In 2014, the top eleven of the top two brands of women's clothing were Han dresses, followed by UNIQLO, and third by Artka.

According to public data, in the first half of this year, La Natsu Bell's total sales revenue was 4 billion 226 million yuan, of which the sales income of online platform was 146 million yuan. In this contrast, "double 11" one day, La Natsu Bell's online sales have exceeded the first half of this year's sales, which is 1.40 times the sales volume of the first half of the online platform.

For La Natsu Bell, the market is no longer strange, but unlike many clothing brands, its involvement in the electricity supplier is relatively late. It was not until August 2014 that it was launched on Tmall's official flagship store. Last year's double 11, its online sales amounted to 25 million yuan.

And unlike domestic brands such as Semir, Metersbonwe and other listed companies, La Natsu Bell adopts the whole direct camp. Industry analysts pointed out that in the full force of the whole channel, the development strategy of the whole direct camp, all channels and multi brands is to avoid the disadvantages of shopping online and offline, shorten the logistics time of the customer's picking up, and open up the stock of the outlets and stores, to a great extent, enhance the customer's purchase experience. By the middle of this year, La Natsu Bell had 7147 retail outlets in the Chinese market.

Wang Yong, executive vice president of La Natsu Bell, said earlier that its electricity supplier was not self-supporting, but was totally handed over to seven grid operators. At the beginning of 2015, La Natsu Bell held a total stake of 200 million yuan, and Hangzhou shares a 54.05% stake in Agel Ecommerce Ltd (mainly Taobao's "seven grid" brand).

It is worth noting that before the end of September, La Natsu Bell launched a revolutionary attempt in the industry. The company combines its more than 700 physical stores to provide Alipay payment services to consumers during the golden week. It is reported that this is the first large-scale domestic clothing brand self owned stores can be cash, credit card outside the third party to pay offline. At present, there are plans for large-scale access to Alipay, as well as Japan's famous clothing quick marketing brand UNIQLO.

Although double eleven clothing brands have ushered in hot sales, but in the industry view, the current apparel industry is still in the low stage of operation, many domestic brands have faced difficulties.

Wang Yong said that the integration of garment industry is intensifying. In the future, more and more brands will belong to 3~5 enterprises. In the future, brand mergers and acquisitions will become the norm of La Natsu Bell. The new target brand has been relatively clear and is currently under negotiation. However, he stressed that La Natsu Bell would not touch luxury brands, but did not rule out the future cooperation with Japan and South Korea in the introduction of high-end luxury brands.

At the moment, La Natsu Bell is still committed to return to A shares. In October 26th, La Natsu Bell announced that the company had submitted the application materials for the proposed A share issue to the China Securities Regulatory Commission, and the China Securities Regulatory Commission has accepted the application. In the industry view, this means that as the leading lady of domestic dress, La Natsu Bell has returned to the A countdown.

According to the previous plan, in 2016, La Natsu Bell wanted to achieve the goal of setting up 1 retail outlets.