COACH China Flagship Store Opens New Strategy

Shanghai - the American high-end lifestyle fashion brand COACH Shanghai HKP Hongkong Square flagship shop and the IFC gold Center boutique grand opening, with a new modern luxury concept for customers to create exquisite and gorgeous shopping space.

On the day of the event, Yang Baoyan, President and chief executive officer of COACH Greater China, new generation goddess Angelababy and goddess Tang Yan and other popular stars came to the scene to join the media and fashion designers from all over the country.

COACH Shanghai Hongkong HKP Plaza flagship store is the largest modern luxury concept store in China. It is located in the Shanghai gold commercial area, and the IFC stores are full of clothing, handbags, accessories, shoes and watches.

The new store image is jointly executed by COACH creative director Stuart Vevers with the famous American interior architect William Sofield.

They draw inspiration from many elements and create high-end brand image through material mix and luxury materials.

The exterior of the shop is decorated with glass tiles, decorated with copper brand logo and LOGO, shining brightly under the lighting, and its glass tiles show the elegant beauty of Art Deco art.

The handbag display walls made of natural and dark wood, black steel, ancient bronze and mahogany decoration show the new products in the form of rollers.

Specially customised Steel Leather counter stool, suede leather and suede decoration mix up.

The club chairs made of long benches and pearl lamb skins and sofa decorated with Pullman style fabrics add elegance to the shops.

Yang Baoyan, President and chief executive officer of COACH Greater China, shared on the spot: "when COACH brand is founded 75th anniversary, as one of the most important markets of COACH brand, we are very honored to bring the brand new generation of retail store image to this charming city of Shanghai. We hope that the new concept of modern luxury can create a more exquisite and luxurious consumption environment for Chinese consumers and bring the most authentic New York fashion experience to the Chinese market.

The opening of the two shops on the same day also shows the confidence and devotion of the brand to China's market development.

since

Since its debut in the first season of high costumes, Angelababy has successfully introduced several hot COACH products with its fashionable fashion fan, and has gone through the beautiful pformation with each other in the process of life with COACH. With the new early spring series of 2016, the newly married woman appeared on the opening site of the Shanghai Hongkong HKP flagship store.

Light and dark pleat skirt, soft and romantic, there is no lack of straightforward personality; and the national goddess Tang Yan not only won the "viewing Queen" with superb performance, but also twice incarnate COACH Girl, showing the casual and punk demeanour under the sweet appearance.

The appearance of the Shanghai IFC gold Center boutique is once again bright, with a fun printed Baseball Jacket with genuine leather BIKER jeans and white city casual shoes. A handsome casual dress shows her tall figure, and the youthful vigor of the city girls is also in sight.

Angelababy and Tang Yan have integrated their unique understanding of COACH with their distinct personality, and have perfectly interpreted the American style and fashion attitude that the brand has always praised. It brings a touch of lightness and beauty to the cold season.