What Is The Bottom Line Of GAP In Fast Fashion Brand And The Lagging Rate Of Expansion?

In ZARA,

, Uniqlo,

In the fast fashion first tier, the bottom is developing.

Struggling to catch up.

The latest news from GAP shows that it is expected to add about 10 stores before the end of fiscal year 2015 (January 2016), and the total number of stores will reach 150. The Chinese market has become the largest engine of GAP group's global growth.

However, compared with the number of stores in the first three, GAP still has a big gap.

When entering the Chinese market at the end of 2010, GAP group opened 4 GAP brand stores in Beijing and Shanghai, and launched e - commerce platform at the same time, bringing the classic American style casual style clothing to consumers through online and offline multiple channels.

In March 2014, the first store of Old Navy, the group's brand, settled in Shanghai, and launched an e-commerce platform.

In November 2014, the number of GAP brand stores in Greater China was broken.

Currently, GAP brands and Old Navy brands have more than 140 stores in 38 cities in mainland China, Hongkong and Taiwan, and are expected to increase to 150 by the end of fiscal 2015 (January 2016).

When fast fashion has become the standard of shopping centers, although the pace of development of GAP group is accelerating, it is still behind ZARA, Uniqlo and other brands.

According to the latest public data, Inditex group's brand ZARA, Massimo Dutti, PULL&BEAR, Bershka, Stradivarius, OYSHO and ZARA HOME have nearly 500 stores in China.

Uniqlo expands in China at the rate of 100 per year, and the number of stores is about H&M and GAP.

In the case of relatively slow expansion speed, GAP brand clothing design and edition are partial to the American style.

GAP brand design is simple, but the version is not as good as Uniqlo, which is more in line with the Asian style, less fashionable than the Inditex group's brands and H&M and COS.

Founded in 1969, the American fashion brand Gap has more than 3000 stores in nearly 30 countries. The product line includes men's wear, baby dress, maternity dress, sportswear, etc.