The Most Common Consumer Psychology Of Shoe Buyers Should Be Grasped.

Marketing is a psychological battle. As the saying goes, "know your enemy and know your enemy" can fight a hundred battles.

Marketers should fully understand the purchasing psychology of customers, because this is an important factor in marketing.

In the process of purchase, users will produce a series of complex and subtle psychological activities, including some ideas about the quantity and price of commodity paction.

And how to deal with you, how to pay, what kind of contract to contract, and so on, such psychological activities have a decisive impact on the success or failure of business.

Therefore, knowing and paying attention to the psychological activities of customers is an essential course for marketers.

This is the psychological motivation of customers.

When buying goods, they first demand that they must have practical use value and be practical.

Customers who are motivated by this kind of goods pay special attention to the quality and utility of the goods when they choose to buy goods. They are simple and generous, durable, and do not overemphasize the appearance, beauty, color, lines and the "individuality" characteristics of the products. They are serious and careful when choosing goods.

During their selection, they paid special attention to the beauty of the product itself.

The decorative function of the environment in order to achieve the purpose of artistic appreciation and spiritual enjoyment.

The main reasons for clients' interest seeking are as follows:

1, the traditional idea of not having enough income and frugal housekeeping.

This situation and thought exist universally in our country. It requires the least possible economic reward to get as much return as possible.

2.

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Because of the poor living in the past, the demand for products is also very low. As long as the price of the product is the lowest, the quality of the product is very indifferent.

The only requirement for customers with this mentality is to be absolutely cheap.

But often these customers spend the most money, but they never buy the ideal products.

Novelty psychology means that when customers buy products, they tend to love fashion and novelty, that is, the pursuit of fashionable psychology.

Customers get a psychological satisfaction through the pursuit of fashion products.

Novelty psychology is a universal psychology of customers. Under such psychological conditions, customers show unique interest in new products.

Pursuing novelty and seeking difference is the general psychology and behavior of people.

It is also a key point for salesmen to promote sales.

The use of novelty is mainly aimed at pursuing new customers.

Of course, every customer has different degrees of pursuit of novelty, so the psychology of novelty can be widely used.

The psychology of seeking profits is a psychological motive of "spending less and doing more". Its core is "cheap".

Customers who have profit seeking psychology often compare carefully the price differences between similar commodities when they choose to buy goods, and they also prefer to buy discount or deal with goods.