Australian Shoe Shoes Of Prey Gets $15 Million 500 Thousand Financing

Shoes of Prey, Australia's shoe maker, announced the completion of the B round of $15 million 500 thousand, the largest round of financing so far. It was led by Vc firm BlueSky Venture Capital in Australia, including Greycroft, the high-end department store chain Nordstrom in the United States, and Khosla yen, a leading investor in the A-2 round of financing in 2014, when financing a total of $5 million 500 thousand.

As of that day, the company has accumulated $24 million 600 thousand in financing.

This round of funds will be used to continue to develop retail channels and improve the capacity of China's factories to meet the growing demand for customization in the US and global markets, and accelerate the development of new categories such as women's handbags.

At the same time, the company will further cooperate with Nordstrom, a high-end department store chain owned by investors.

Shoes of Prey provides a full range of shoe customization services for online customers. The dimensions include styles, heel height, material, color, size, and width of feet.

Since the establishment of the company in 2009, more than 5 million pairs of shoes have been customized online for female customers worldwide.

At the beginning of this year, the company headquarters moved from Sydney to Losangeles, and sales increased by 120% over the same period last year. The company plans to recruit troops to meet the development needs.

Shoes of Prey has launched an entity design studio at 6 Nordstrom stores in the United States.

In addition, customers can also visit Nordstrom.com online.

This has become another sales growth point of the brand.

The company has won many awards and nominations, including: 2015 best international conqueror single award, 2014 online retailer single award, 2013 Kogan Australian online retailers single award, 2013 world retail award store design award, Oria best innovation.

And the best social business award in 2013.

Shoes of Prey co-founder Jodie Fox, Mike Knapp and Michael Fox

Shoes of Prey co-founder Jodie Fox, Mike Knapp and Michael Fox

BlueSky Venture Capital investment director Elaine Stead think Shoes of Prey is not just a fashion enterprise, it solves the problem of production to logistics two aspects.

The company's "on-demand production" mode will lead to fashion.

Change.

Dana Settle, co-founder and partner of Greycroft, praised the "on-demand production", which effectively reduced the waste of products.

Khosla Ventures partner Benjamin Ling said it would help Shoes of Prey enter the US market. "We have seen the potential of this market, so we have increased investment."