Burberry Rare Half Off Sale Of Goods Surprised

Hongkong's fashionable retailing is in the doldrums, and the US interest rate rise has pushed up the Hong Kong dollar exchange rate linked to the US dollar, which has weakened the attractiveness of visitors' consumption.

International luxury brands have attracted discount sales.

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According to the Burberry clerk, the brand had already begun to reduce the price at the end of last month, with a reduction of about twenty percent off. But last week, the price range was further expanded, with some of the lowest half off of the seasonal goods, mainly handbags and clothing products.

In addition, there are different price reductions in more than 100 handbags on the official website of Burberry.

Among them, the more popular styles such as THE ORCHARD HOUSE bowling mini bag are reduced from 12500 yuan to 7500 yuan, and THE CANTER HORSEFERRY lattice leather small package is reduced from 9900 to 5940.

Retail sales fell for the eight month in a row. Many luxury brands have stopped expanding or even closed their stores. According to fashion headlines, Burberry has already reached an agreement with Hongkong's Taigu real estate to reduce the area of flagship store located in Tai Koo square and close the second storehouse of flagship stores, but it is still not able to balance its business.

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Feel the pressure of economic and consumer weakness.

Hongkong and Macao, once a strong luxury market, were affected by China's policy of combating corruption and money laundering, resulting in reduced consumption of mainland consumers to these two cities, thereby affecting their sales. The Hongkong market has become a serious disaster for Burberry group's performance.

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As we mentioned earlier, the downturn in Hongkong's retail industry this year has led to the fall of many big names in the Hongkong market. The decline in turnover has become a norm, and some have reduced the size of flagship stores or considered shifting the Asian market center from Hongkong.

It is reported that Burberry's price promotions did not inform when the discount ended.

If this is the case, it will be a blow to the depressed Luxury Retailing industry.

However, under the environment of a weak retail industry in Hongkong, the pressure of retailers is still very large.

From Prada's deep mire of pformation, the opening of an indefinite discount has triggered speculation among the industry. Prada will only reduce the exposure and support rate of the brand, and a large number of fans will abandon the brand.

However, even with the warning from Prada, MIU MIU and other brands, Burberry has been shut down on the first floor of flagship store in Hongkong last week. This week, it is still forced to carry out the last and most dangerous move of brand equilibrium business: price promotion.

Burberry, who recently joined the sale and promotion campaign, is rarely seen in the half off lowest sale of shops, which is almost absent from shops in Hongkong.

Among them, the promotion range includes handbags and classic lattice windbreaker.

Among them, the classic medium length cotton poplin windbreaker is priced at HK $9100 at HK $6370, and the Striped eggshell scarf is reduced from 5300 yuan to 3710 yuan.

The objective factor contributing to this reason is that the US interest rate increase has pushed up the exchange rate of the Hong Kong dollar linked to the US dollar, and the demonstrations of anti mainland tourists half a year ago have weakened the attractiveness of visitors.

At the same time, influenced by domestic anti-corruption and anti money laundering policies, the ability of mainland consumers to visit Hong Kong also dropped synchronously, resulting in a further downturn in retail sales.

Moreover, the excessive expansion of luxury brands such as Burberry in the Hongkong market has made the brand exposure too high, which has become the reason why the business is difficult to balance.