What Is The Crackdown And Connivance Of The E-Commerce Platform?

Selling fake has become Damour's sword of the top of the third party business platform.

A few days ago, vip.com, the largest fashion business platform, responded to the dispute and paid 10 times the value of merchandise to consumers.

In order to ensure profits, the open platform is the same action of the big business tycoons. However, the difficulty of management is far greater than that of self employment.

On the face of it, sales of fake products originate from the low cost of violation of the third party platform, and behind this is the ambiguous attitude of the electronic business platform as stakeholders.

Compared with the supply chain of large business super, there are too many small suppliers in the business channel, which is the root cause of the third party platform selling.

"Every third party business platform has to face the problem of counterfeit goods," said Sun Duofei, chief operating officer of the luxury goods network of Fifth Avenue. The advantage of the open platform is that it can quickly expand the category of goods and force the main business, but it must face the risk of commodities being involved.

Reporter survey found that every business platform clearly aware of this drawback, in order to maximize the quality of goods and consumer trust, have made strict rules from many aspects, such as merchants entering, marketing, quality control and so on.

According to Jingdong, the company is right.

Carry out control, and through joint supervision departments to control.

Vip.com pointed out in the official website that in order to guarantee 100% genuine products, the commodities sold are all licensed and licensed from regular brand dealers.

Alibaba also announced recently that the company partner and deputy CFO served as the platform management officer, adding 200 more people to fight against fraud.

In the light of the rules of the major e-commerce platforms, except for the qualification audit of the merchants, the major platforms also need to pay the amount of money that is uncertain.

However, while fighting hard, the e-commerce platform is ambiguous about the fake merchants.

The electronic business platform has just turned a blind eye, which has encouraged merchants to sell their products.

The characteristics of "pcendence" make the channel chaos appear under connivance.

Compared with traditional retailing, it can be found that shopping malls mainly choose direct cooperation with brands and important agents.

The e-commerce platform has introduced a large number of businesses in the competition.

In order to ensure platform products, "the platform will introduce a large number of scarce brand resources through various channels," the person familiar with the matter said.

In Han Jiaping's opinion, the business platform needs to combine the government with the platform.

This requires the e-commerce platform to open information data and share with the regulatory authorities.

In addition, the state also needs to legislate as soon as possible to clarify the business platform.

Legal liability.

Han Jiaping admits that at present, China's government regulation is lagging behind, but the opaque information of the electronic business platform has increased the difficulty of supervision. "The electricity supplier platform has not assumed more responsibilities in self-discipline."

From the perspective of government regulation, the traditional mode of first discovery and intervention has a lagging effect on cracking down on e-commerce, such as selling fake goods and infringement.

However, the electronic business platform itself is the enterprise, they and the platform merchant is the stakeholder.

The above insider told the Beijing Business Daily reporter that the electronic commerce platform could be used to fight against fake data, but some of the information was pferred to the hands of the platform employees first.