Alibaba CEO Zhang Yong: Business Is Moving From Things To Groups.

In March 2nd, 2016 business services ecosystem summit was held, Alibaba group CEO

At the meeting, the electricity supplier has moved from operating goods to operating content, and then touches the crowd with content as a link, gets consumers, and finally becomes a member.

Under the three trends of deep wireless, large-scale data and enterprise wide channels, service providers have great opportunities to serve customers.

In the face of hundreds of business ecosystem partners, Zhang Yong showed the three major trends of business digital pformation observed by Ali: wireless access to the depth stage, data entry into large-scale application stage, and enterprises embracing the Internet in an all-round way.

Under these three trends, the service providers and partners in the ecomantic ecosystem will have huge opportunities: from simple operation and software development to a data based, wireless based full channel service partner.

At this summit, we released the latest big data business service platform, poly star platform.

In addition to the above three trends, Zhang Yong pointed out that the path and habits of consumers are undergoing great changes. Business, especially Internet commerce, is moving from things to groups, and its contents are bridges.

In Zhang Yong's view, every businessman is a producer of some kind of consumption material, and there are more net red and daring people, because people pay attention to the content, and then pay attention to the commodity elements contained in the content, and finally bring consumption opportunities.

Ali called these new eco roles "content producers," Zhang Yong said. "I would rather call them content producers.

They do not produce goods themselves, but they produce and live and spread their lifestyles.

We will work closely with investment companies and partners to create an ecosystem from content production to content dissemination and content consumption.

Taobao Tmall Juhuasuan, which has 407 million consumers, is the largest consumer media in China, and is pouring into 100 million people every day to pay for premium content and products.

At the same time, Ali has established a strong pan media ecology - 500 million users of UCWeb and UC headlines, with 500 million months of active users Youku, 300 million active users of micro-blog.

Under these media platforms, the bottom layer traverses the data based advertising platform, Ali Mama.

Zhang Yong revealed that Ali is promoting the integration of interaction between the media platform and the electronic business platform in the ecosystem, and making changes inside.

Today, Ali is creating the best platform for content producers. It is also creating a full channel customer management and full channel marketing platform for businesses and businesses to integrate brand and paction effects.

Zhang Yong's live speech

Zhang Yong: Good morning, everyone! This is my third meeting in three days.

And the themes of the three meetings are different, but there is a very close internal connection.

Yesterday, at the Tmall business conference, I talked about the prospect of Tmall's ecological development in 2016.

Today, there is another very special and very important group in the ecosystem, that is, all partners of Ali electricity supplier, all the service providers.

Today, we are gathered here. I also want to share this opportunity with you. In 2016, the whole business trend and the Ali ecosystem, all of our service providers, all kinds of service providers, technologies, and other kinds of service providers in the electricity supplier industry can have some opportunities today.

In 2016, we looked at the development of the entire electricity supplier, and looked at what kind of state we were entering from the big time window.

I think there are obvious trends, forming our consensus on the industry.

The first is wireless. We talked about wireless technology for several years.

I remember last time the partner conference was also opened here. At that time, we talked about going into wireless technology. I want to say that today we are wireless and melt into wireless.

All consumers, a large part of our business is in wireless.

On retail, Taobao and Tmall look at Ali from 70% to 80% of the wireless and 60% to 70% pactions come from wireless.

The migration of users from PC to wireless has been completed.

What is more wonderful is that because of wireless, users are even younger. The popularity of smart phones has enabled the younger generation to embrace the Internet and start experimenting with online consumption.

The frequency of consumer visits is increasing because of wireless technology. This is a big trend. We have been melting by the wireless era. We are heading for the Internet of things, and everything is a consensus among us. But how do we even connect to work at home?

But we think the Internet is going to the Internet of things. This is the big picture today.

The second is the whole channel.

In the era of wireless technology, we can see today's opportunities for the pformation and upgrading of the entire business in a comprehensive and large-scale way to make use of wireless technology.

This is why yesterday at Tmall's business conference put forward the idea of targeting offline commerce, especially the booster of offline retail e-commerce. We hope to become a booster of all enterprises' Internet, and help them complete the commerciization of the business and become an electronic representative.

Members, commodities, services, these three make us online and offline business is completely integrated, the original business is not divided into two parts, but a whole.

Moreover, we see that many enterprises think deeply on this issue, and quite a few enterprises have gained rich results in this area.

Now more enterprises are thinking about the problem of top-level design.

This is the second trend that I see today in the ecommerce ecology. That is, the firm's commitment and pace to pform the entire business with the Internet are faster and faster.

In the end, it is hard to tell how many businesses come from online channels, and the Internet is no longer a simple marketing channel, and the Internet has become an infrastructure to promote the comprehensive electronization and Internet of the entire enterprise.

Third, I see that today in the entire business pformation and consumer behavior change, a very important point is big data computing, more and more enterprises, from the understanding of big data to the large-scale use and practice of big data.

Just like eight years ago, when we first started to do B2C, many enterprises' imagination about e-commerce was that there was great potential for this thing, but I didn't know how to do it, and I could see what others did and I would do it again.

Today I think we have no dispute about the importance of data and the importance of data in the whole business.

From the original we all know that the data is very good value to today, we are actively through some means, the data obtained in the enterprise operation, and we see that the efficiency of rapid improvement, because effective utilization, so the efficiency of rapid improvement.

This is the third I saw in the whole business pformation.

Wireless pformation, full channel change and data pformation is a great opportunity for us to see today.

Against this background, Ali put forward our 16 word management policy in early 2016. We must focus on enterprises, empowerment businesses, prosperity ecology and upgrading consumption.

The 8 words in the middle of these 16 words are reflected in our meeting.

It is not easy to empower businesses, face millions of businesses and hundreds of millions of consumers, and how to make this opportunity together with our partners before such a big historical opportunity, so that we can better empower businesses, is our intention to open this meeting today.

Of course, from the perspective of partners, I want to do everything for each partner.

No matter which industry you are in, any specific measures of empowering businesses are actually facing customers. Our common customers are business operators or business enterprises. This is a brand new opportunity for all service providers.

Because in the past few years, we can clearly see the change of the whole history. From the enterprise's first contact net, I remember that the first batch of shop management systems appeared at that time. This is just a shop management software. In the end, we directly improved the efficiency of the CRM service providers, including customer service system, including SAAS through these systems.

In this process of change, we can see that today's wireless, data driven and full channel customer service is not just a shop. This is our future direction.

This is Ali's direction in the face of such a big change, and it is also a direction shared with your partners.

Later, Zhang Kuo, general manager of the business department, will introduce the work done after the reorganization of the business department.

They do a lot of things, in fact, serve our service providers, so that you can better meet customer needs, better flexible customization.

This is what we are going to do today.

Especially in terms of data, every time we have a new term, we hope that our partners can remember these nouns, of course, not the noun itself, but the meaning behind it and the services that can be provided accordingly.

Now, the entire panning 99% order is running on the pagoda tower, and through so many double 11, there is no need to say what the pagoda brings to us. Now every business knows it.

Later, we will introduce a new thing. After integrating our data, we hope to provide a new environment for data analysis. We call it "poly Star Station", which can help all service providers.

The most important thing in the three links I mentioned just now is data. In the era of wireless communication, we can do things that can not be done in the PC era.

Because the equipment makes the marketing, management and sales of all channels possible.

In such a process, how can we empower our partners, empower our businesses, make completely different efficient services and broaden the business operation scenarios and improve efficiency? I think this is a very clear thing in 2016 today, and because of this, our business users reorganize their business and reorganize their business.

Second, I would like to share with you the recent impressions.

With the development of wireless technology, with the rise of the younger generation of consumption generation, the combination of the young consumption mode and the whole life style has undergone many changes. This makes us see that today, because of our Marketplace, we have arrived at shops in search and classification navigation, and this has changed with store operation as the main carrier.

We now have brand-new recommendations to spread people's content and accounts, and to pay attention to the content and attention to the content, and then pay attention to the commodity elements contained in the content, and finally bring consumption opportunities. Such a change, today we also invite Lao Luo (Note: Luo Jisi Wei founder Luo Zhenyu) to analyze for you.

Lao Luo has his own experience in the whole change.

This change is not only applicable to what we call net red today, but in fact, every businessman is a producer of material material in a sense, but they are best at producing products and information related to commodities. But how to turn these products into an element and create content related to life style and finally attract the relevant people, which is very wonderful that we will see today. In fact, it will form a new huge industrial chain.

Perhaps it has two roles, both producing content and producing products. We see a large number of daring people, goods that have the ability to pmit, they do not produce goods themselves, but they produce and live their way of life and spread their way of life.

They produce content related to their way of life.

We have a large number of matching teachers on the Internet. There are all kinds of people who are home and daring.

What they produce is content. The key is that the content itself has the ability to form elements and form a display after spreading the soil.

This is the content of Amoy, including the close investment companies and partners with ALI, including micro-blog and Youku. We build closely the system from content production to content dissemination and content consumption.

Of course, we must finally take advantage of the Amoy system, that is, a whole set of safeguards behind consumption.

This is the power and experience that wireless terminals will exert to build consumption in the future 2016. This is the final result of community based content consumption reaching production and consumption.

This also opens a window for all partners to find opportunities in community operation and content operation.

I have been in the company with us all the time.

Tmall team exchange, we are making painful changes recently.

What is called painful change? Over the years, Taobao and Tmall have come into operation, though they are different brands, but there are many similarities, one of which is our business match and the best match between people and goods to create business opportunities.

Because in so many years, we are trading atmosphere.

As we move from operating goods to operators and operating contents, our internal groups need to undergo great changes.

We originally called category operation, based on this post, divided into content operation and operation of people, so that we can get the mechanism of production and consumption content in the production system to get through.

But I think this is not only applicable to Amoy's content, but also to all the service providers' friends, especially the operators' friends. In fact, the shop is an individual for all the businesses that are running in the shops. We will have more carriers today, and the application of more new media on this carrier can enable users to get a very unique experience.

We can see the changes in the past two years. In fact, more and more original multimedia content in the entire consumption process, stimulating the consumption decisions, is not done by the original traditional words and pictures.

In this way, I believe that explosive growth will occur in 2016, which will greatly affect the form of consumption.

At the same time, I think it is also another opportunity to produce and produce around this kind of content, and to spread and consume can provide many opportunities for our whole service ecosystem.

In such a big background, such a business conference, we hope that based on the PC era, the entire Amoy system has formed a very wonderful ecosystem cooperation atmosphere through the open platform.

In the wireless era, I can say responsibly that my observation is that consumers embrace the wireless industry faster than the practitioners in the e-commerce industry. Although we have completed the pformation in the past two years, I say internally whether we are talking about the wirelessly or electronization of e-commerce.

The wirelessly of e-commerce is to move PC to wireless. However, the opportunity we face today is that our entire ecosystem and the entire partners are based on data, and the entire channel of Internet pformation based on the whole business is unstoppable. Based on changes in consumer habits, we can truly create new wireless e-commerce forms.