VR Experience Shop Mode Rises, Companies Gather To Test Water

VR (virtual reality) has been popular in technology circles for a long time. Whether Hard Suits Inc, Internet Co or entertainment companies all regard VR as the next explosion point. After several conceptual PK, VR practitioners began to apply theory to offline practice, and unanimously start offline experiential shop.

Reporters recently visited the Beijing VR experience Museum, found that the VR experience is still a minority of "toys", sustainability is still unpredictable, and these offline venues pricing and sense of experience is no standard, compared to profits, VR Experience Hall is more concerned about training the market and seize the opportunity.

Companies get together to test the water.

The smart life experience Museum in Madian Gome, Xicheng District, in Xicheng District, recently changed a new sign. The white bottom blue word "storm mirror" hangs next to HUAWEI, Samsung and other signs. Besides the signs, the red carpet in the stadium and the two huge VR game experience equipment are difficult to pay attention to.

The 120 square meter storefront is the first stormy mirror to be built on the concept of experience hall. It was introduced by the storm mirror CEO CEO at the "VR2.0 virtual reality new chapter" conference held last week.

Almost with the mirror of the storm.

At the same time, Beijing fashion center Sanlitun also ushered in the opening of a VR experiential shop. Although the shop assistant named "happy sky VRPARK virtual reality theme park" (hereinafter referred to as "Le TIANTI") did not know the existence of the Gome, but it did not affect their enthusiasm for work. In the area of 100 square meters, five or six staff members constantly shuttling in various game devices to explain and debug the customers.

Downstairs in happy days, the "surface poly Museum" on the ground floor of SOHO in Sanlitun (hereinafter referred to as "surface poly") began to test the water VR project half a month ago. Compared with the sky, it has a lot of location, not only underground but also at the end of the corner.

The decision to make such a decision is more than one. The VR Science Museum, which opened in April 17th, is also not easy to find. Although it is located at 751D PARK, it is located on the two floor of coffee. Only a poster of the meteor Pavilion is posted at the flower garden outside the cafe.

The clerk told the Beijing Commercial Daily reporter that in fact, the meteorite chose this location to do the experience hall because the site of the experience hall is the real estate project of the investor. The experience hall jointly built by real estate and popular technology is not only for popularizing VR, but also for VR equipment in the store.

Customers who only experience meteorite experience do not understand or pay close attention to the strategy and layout of the operators of the museum. What impressed them is the public address of the experience hall, which was placed at the front of the meteorite front. If the customer scanned and paid attention to the public number, the staff would be very happy.

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In addition to the VR Experience Hall such as the storm mirror and happy sky, Beijing also has the choice, the mystery story and the VR virtual reality paradise of Aegean Sea Hongxing Pacific.

In the near future, a large wave of VR companies are still running on the way to open the experience Museum. According to Liu Yifu, the founder of the new three boards' VR application, the 100 generation of regional agents will be implemented in two years, and 2000 VR theme parks will be set up in the world.

On the second day of the announcement of the plan, Zhang Wei, the New Oriental media director and President, announced that SMG will set foot in the VR experience space and explore the realizable channels of VR games in the future.

Customers are few but enthusiastic.

VR makes the game more realistic, allowing users to immerse in it, but only a few people are willing or able to experience it.

Around 10:30 a.m. on weekdays and at HTC's VR experience Museum in the new office of Gome, Ma has not yet opened the door to attract visitors. Some people have entered the stormy mirror Museum. As the mobile phones used for experience are not yet fully charged, two staff wearing the storm mirror to promote the T-shirt can only introduce the hardware products of the shop, the 4 golden mirror and the magic mirror D, and explain to them what VR is.

Xiao Wang recommended to reporters, "if you want to buy, you will choose the gold version."

When asked about the daily shipments of the 4 edition of the storm mirror, the answer given by Xiao Wang is about 4.

But he stressed that the more popular in the store is the VR gaming experience of high altitude balloons and roller coaster. There will be queuing at weekends. But obviously, the two staff members are not proficient in the game, and none of them has ever experienced it.

In the same working day, the meteorite Experience Hall 12 kilometers away is slightly higher, and about 6 customers come to experience about half past three p.m., most of these customers are searched through news or public comment, with a strong purpose and a certain understanding of VR.

The store has VR video experience, delivery boy, shooting master, head ball master, Jedi defense and other games.

Customers only need to pay 60 yuan per person to experience the above games. The only need to pay the next time is the wireless and sunken VR laboratory at the end of the meteor hall, which is equipped with motion capture equipment, precision sensors and simulation accessories.

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Unlike the meteorite Experience Hall, most of the customers gathered on the ground floor of Sanlitun SOHO 10 kilometers away are not for VR.

In fact, it is for the taste of fresh food, rather than the experience hall, rather than a VR project containing 9 games, which is about 5 square meters.

"In general, we will give customers VR experience opportunities, spending 1000 yuan to experience VR10 minutes, or 88 yuan to experience 10 minutes."

Ms. Liang said, "the customers who come to us now are still playing with more entertainment items, but we hope to introduce the latest entertainment experience."

In contrast, the number of customers who are happy to turn the sky is the top one. "People who play in the store sometimes have hundreds of people on weekends," the staff member said. "We have egg chairs, shooting games, ski simulation, cycling high altitude cycling, and immersive precision action capture games, which can be used to escape from rooms, CS and so on."

According to the Beijing Commercial Daily reporter, each individual experience of happy days uses a separate charging mode. The cost of egg chair, shooting and skiing is 30 yuan or 50 yuan each time. The precision action capture game is 100 yuan each time, and the experience time of all items is about 10 minutes.

Most of the customers who come to enjoy the experience are young people who are very interested in VR games.

Uneven experience

Unlike the storm mirror, the sky, the meteorite Experience Hall, directly facing the offline customers' experience hall, the experience hall located inside the company is only open to franchisees or partners, and the stadium area and project are the largest.

But immersive body control VR games, immersive equipment is even more heavy, requiring customers to bear a PC+VR Glasses + simulation firearms, while happy sky and meteorite experience hall uses more lightweight helmet type VR Glasses + simulation guns, and the price of equipment is far away.

This situation also occurs in gesture controlled VR games, and the identification devices used by different experience galleries are also different.

Beijing Business Daily reporter found in the visit, some experience shop staff understand the equipment is not high, the VR game is not familiar with the game, for example, hand control VR drawing game, the staff only know how to choose lines and colors, can be photographed, but how to check the remaining photos is unknown.

In addition, although VR manufacturers are trying to improve hardware devices, customers still feel dizzy in the VR experience, such as roller coaster, while the same type of VR games are also uneven in level of production and proficiency.

Fortunately, the VR experience Museum has maintained a high frequency in the game update. The manager of the meteorite experience Museum told the Beijing Commercial Daily that "the meteorite plans to update the VR content and equipment every month, and today will be on the x-motion racing simulator."

At the same time, Li Yue manager, Li manager, told reporters that "this year, the company plans to land 10 direct VR experience houses nationwide. In July, a 500 square meter VR flagship experience museum will be launched in Zhongguancun. At present, there are 1000 stores in the country looking for cooperation or cooperation."

However, Miss Li, who was personally involved in sales, said frankly, "at present, the line is now on the line."

There is no on-line VR project, they are very interested in VR, but many of them are unable to land immediately because of limited venues.

Ms. Liang also admitted that she was still on the sidelines. "We are working with VR equipment manufacturers to give them a deposit. First we put the equipment in our store to try the effect."