The Secret Of Vitoria: The Popularity Of Leisure Sports Underwear

According to recent reports from foreign media,

The secret has always been known for its filling bra.

The popularity of underwear bralette has troubled Vitoria's secret.

First, sports and leisure.

It's cheaper than stuffed underwear. The price is around 20 dollars, and it's more comfortable to wear.

More and more people buy sports casual underwear, resulting in Vitoria's secret underwear sales growth is not satisfactory.

And the production of sports casual underwear is very simple, almost any brand can do this category.

"There is no threshold for entry into the sports casual underwear market," said GabriellaSantaniello, founder of A-LinePartners, a consultancy.

Many companies are selling sports casual underwear, such as Aerie and UrbanOutfitters.

"Many brands of underwear will not be too sexy, and pay more attention to natural comfort," she said. "Although it is too early to say that bralette can steal the share from Vitoria's Secret hands, it is certain that consumers have a preference for this style of underwear."

In order to attract such consumers, the secret of Vitoria also began to sell sports casual underwear, the marketing content is "No stuffed underwear is sexy", but this is inconsistent with the contents of the previously advertised sexy stuffed underwear, causing confusion.

Some consumers do not like its sudden change.

Moreover, the marketing of the company conveys a message that "only wearing sports leisure underwear is a new sexy trend", causing these consumers to be unhappy.

The secret of Vitoria is also at the center of great change.

At the beginning of this year, it stopped swimsuits and casual wear products, and now it faces the most dangerous retail trend, price reduction and promotion.