Underwear Brand: Hong Sha Luxury Extravagance Conference: Look Forward To The Future Of The Industry

Dan GUI is floating in the intoxicating atmosphere of Yongkang. Hong Sha people all over the country cherish dreams and live in peace and happiness, sharing the joy of Hong Kong's development in the Internet age and building a comfortable Hong Kong dream.

At the press conference, Pan Zhongshan spoke on the two aspects of the development trend of China's underwear industry and how to correctly grasp the business model.

He pointed out that China's underwear industry has been in fierce competition, and in the environment of good consumption environment, maybe every family can get a share.

After the deterioration of the environment, the bitter fruit of vicious competition began to appear.

Over the past 20 years, Hong Sha has always fulfilled its commitments and practiced its own ideas. Chairman Shi Tianhan has shared the entrepreneurial history of Hong Sha and won warm applause from the customers.

At the press conference, Pan Zhongshan spoke on the two aspects of the development trend of China's underwear industry and how to correctly grasp the business model.

He pointed out that China's underwear industry has been in fierce competition, and in the environment of favorable consumption environment, maybe every family can get a share. After the deterioration of the consumption environment, the bitter fruit of vicious competition begins to appear.

According to incomplete statistics, China's domestic underwear market structure is scattered, with a large number of brands, up to 3000 or more, but the vast majority of brand sales are below 100 million yuan, and there are few brands of more than 1 billion yuan. Therefore, the lingerie market has remained at a low level of competition for a long time. The concept wars, star wars and price wars have allowed many enterprises to overdraw in the brutal market competition and decline in corporate profits.

He believes that the future

There should be a shuffle.

Of course, the process of shuffling will be very cruel and painful. Before the electric business is rolling, there will be a small business shock. How can enterprises survive in adversity? Calm thinking, hard training, especially in today's environment, not impetuous, not eager for quick success and instant benefit.

We should say that the future trend is: chain merger and attracting capital listing is an inevitable trend. Only the high-end products and the popularization of prices will be the only way out for China's underwear market.

Ma Yun made a speech in 2016 at the cloud habitat conference, pointing out that the future "e-commerce" has not been mentioned. Only the new retail business, that is, the combination of online and offline logistics, the enterprise does not have inventory. Before the operation of the machine depends on electricity, and then the machine will run to eat data. Data is the first human energy created by human beings, and the data is becoming more and more valuable.

That is to say, we must make good use of the platform, how to use it, and how to suit our own mode, we need to think and practice.

From the understanding of Hong Sha, "

"The model can be applied, and Hong Sha has boldly opened its first flagship store in the environment of the department store industry, which can explain Hong Kong's courage and ambitions.

Subsequently, Ms. Shi Linlin, the two generation leader of Hong Kong and Sha, gave a brilliant speech on the development and planning of the enterprise.

Her feeling is: running towards the ideal is always a happy thing for us. We will continue to work towards comfort and come home, and we will be happier tomorrow.

As for the business model, Pan Zhongshan pointed out that no matter what platform the platform is, it is just a different platform, and it will not be magical. Electronic commerce is based on Ali's computer PC terminal, and micro business is based on WeChat's public information platform mobile terminal. In the past few years, e-commerce has developed rapidly. In recent years, the development of micro commerce has been very fast. Everyone has been learning and comparing, but no matter how they change, they can not get away from "business", how to "get business" well, how to "get business" quickly, and how to "get business" to get the scenery. Every enterprise needs to judge in detail.

However, the application of new technology has certain characteristics, and not every enterprise can adapt to it. In any case, we must accept it and make use of it rather than exclude or reject it.