Darling's "Purple Five" Sales Are Expected To Exceed Double 11.

It is less than 4 days before 2016's "black Friday".

It is reported that

It will continue its "purple Friday" campaign today, starting from 8 in November 22nd and ending in November 25th, lasting for 3 days.

Darling said it expects the sales of "Purple five" to exceed 11.

Last year, darling put forward the concept of "purple Friday" for the first time, stocking billions of dollars, and investing tens of millions in public relations and promotion.

He made his own style.

It is reported that the size of the darling has been well stocked, and the number and category of goods are much higher than those of the other 11.

Black five belongs to

In the festival, the App will also push the overseas high-quality goods.

Darling relevant responsible person said.

Darling said that this year, the platform has chosen more cost-effective new media channels, BD cooperation and other promotional forms in marketing this year. It will do a lot of interactive activities on micro-blog and WeChat, in order to improve sales performance and make the brand image more widely recognized.

Double 11 has just passed, many people are still overspending, and some netizens are worried about the heat of black five.

But the darling side believes that it will not be affected.

"Because App is mainly buying high frequency products such as beauty, clothing, snacks and so on, unlike household appliances or 3C.

It's been two weeks since the double 11, and we won't worry about overdraft consumption.

In view of these two great improvements, darling has arranged six months ahead of schedule to allocate resources and allocate resources.

The responsible person said.

Statistics show that the darling App was launched on 2014, after which three rounds of financing had been obtained.

The latest round of financing took place in August of this year and the amount of financing amounted to 300 million yuan.

During the "black Friday" in 2015, the pactions reached on the darling App account for 97% of its total paction volume. 42% of the users had single stay time on App for more than 30 minutes, and 57% of users had to open App 3-5 times a day.