Sneakers Have Officially Entered The Next Generation'S Future.

According to the world clothing shoes and hats net,

It has always been a field of technological advance. Do you still remember what many shoes fans call classics, the "technology confrontation period" in 8 and 90s? Every shoe factory has introduced the technology and works of unique creative concepts. Many of them have been used more and more so far, and constantly improve their evolution. As to what brand technology, I think everyone is familiar with it.

And in recent years, although gradually changed from a hundred schools of thought to a two male separatist regime, technology is still the main battleground for sports shoes. Look at 2012 to 2014. When it comes to sneakers, what will you think of? Definitely Nike and Flyknit, and look at these two years. I believe many people will say that Adidas is Boost. The reason is actually very simple. Who has mastered the "more novel" cutting-edge technology and pformed it to better use and won more.

But these are still relatively analogous techniques: weaving vamp materials with different methods and making cushioning materials with different materials.

Until recently, we saw "the future of sports shoes" - whether or not these brands insisted that we see and whether we really need these things. Now the technology of sneakers has been an unprecedented science fiction.

You see

Put forward the proposal of "automatic production factory" and saw their shoes made of recycled bottles.

That spent nearly 30 years to develop, "back to the future" of the shoes.

Of course, these technologies and the stories behind them are all very attractive, but for many people, those concepts are like the things that will appear in the western world of the most recent hot drama. They are far away from the horizon (think that only Michael J. Fox can have or even wear Nike MAG..) is not realistic enough except for the Fox.

But now we seem to be really "back to the future". You should have known that Nike finally decided to publish the HyperAdapt 1.0, which has been open for a long time and has automatic lacing technology, though it cost 720 dollars... Well, you are right.

These shoes are equipped with machine motors and sensors. When you wear shoes, you will automatically tighten your shoes through the Flywire.

Nike calls this function "the future of sports shoes". Tiffany Beers, a senior developer of the project, has said that these shoes can help athletes to economize on their bipedal and can bring great changes to those groups that are unable to tie their shoelaces or have obstacles.

On the other side, Adidas is responding to shoes printed in the world's first pair of 3D.

It is also a recent matter. After Nike HyperAdapt 1.0 announced the sale, "coincidentally" Adidas finally sold the FutureCraft technology, officially launched the Adidas Future Craft Runner, the first is the extremely limited black works, the price is "relatively cheap" 333 U.S. dollars, and only in London, New York and Tokyo for sale.

As you probably know, the concept of 3D printed Futurecraft has been publicly prototyped more than a year ago. It belongs to the Speedfactory project at the forefront of Adidas. Speedfactory in Atlanta is the top production center, enabling Adidas to make the shoe making process faster and respond to customers' demands immediately.

Just like how Nike looks at HyperAdapt 1, Mikal Peveto, director of Adidas Future Team, calls 3D Runner Futurecraft Runner "the North Star of the industry".

Peveto is so convinced that 3D printing is the reason for the future of the shoe industry, because it can help the brand "Customize" shoes for every different user.

3D printing can create "shoes for any foot" - including their running styles, strength points, foot shapes, specific needs, and personal habits.

Peveto explains.

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Take Futurecraft as an example, make use of the netting 3D printing technology to make the middle sole, strengthen the level at the point where the force is strong, and make the parts with weak points of force be made of low density. It can adjust the design of shoes immediately for users. In the past, the shoe making process that takes several weeks and months, also eliminates the process of sewing and joining of the material components, plus the high efficiency of 3D printing, it only takes a few hours to complete.

Adidas once sent several pairs of Futurecraft Runner to Olympians at Rio Olympic Games, while the rest of us could only stare. Michael J. Fox and Nike had 89 double Air Mag together, while the rest of us could only stare at the most advanced technology, so that everyone can enjoy it. It is absolutely an important event.

When it comes to 3D printing, it is not new, but also used in making shoes parts, such as Nike Vapor Ultimate Cleats soles and Reebok Liquid Speed vamp, but what Adidas hopes is to bring the FutureCraft series farther. Finally, they hope customers can go to a brand store and run a little bit on the treadmill, and then get the shoe that is specifically printed for you on the spot.

Of course, these generations of shoe technology have also been crowned "Overkill" caps by some people, saying that it is just a gimmick to attract attention.

Nike's legendary designer, Tinker Hatfield, has publicly defended that HyperAdapt 1.0 and their concept of "adaptation" is not just a gimmick.

"This is the initial stage of a new technology, and it will definitely enter all the fields of sportsman's dress."

He said, "the pformation speed of material is very fast, the inductor will be more sensitive, the motor and material will be better integrated, you will start to see the concept of" adaptive "in sportswear and... I think it will also appear in the field of sports.

Since this is only the beginning, before we see more "future", we certainly can not get too many conclusions. But when it comes to gimmick, you can also describe 3D printing.

Because if this "first generation" Futurecraft Runner can't really be "guest" or "for my feet", then where is the real breakthrough? - it is heavier than Ultra Boost, and it passes through the prototype. I can say that it also does not have the "deep impression" comfort, more like a pair of concept shoes.

Of course, you should treat it as a collection and art. That's another thing.

The only thing that is certain is that the next generation of sneakers technology, even if it is not the future of sports shoes, is the real "now".

Unlike in the past, we can not only read and read these concepts in television: we can now queue up or draw lots to buy these shoes, real customers can try them on, and most people can earn them by making money for a long time or exchanging long time banknotes.

We are, at the end of the day, a bit like living in the "future world" of those science fiction fantasies. Although we do not have those flying cars or maglev skateboards, at least, we still have these sneakers.

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