CHIC： China'S Garment Industry Has Brought Into Play The Inherent Marketization Gene

As an increasingly mature, multi-functional and complex platform, CHIC has become an open world where brands gather together and culture leads. However, there is more than that. Wisdom, science and technology, thinking innovation... can spread out here. In the process of many changes, China's clothing industry has changed by changing, innovated and developed. CHIC's nine exhibition areas and four exhibitions have presented a variety of categories, lean quality, and high-quality brands, all leading new initiatives in fashion, technology, manufacturing and other dimensions. In 2016, under the new normal of slow growth, China's clothing industry was in the new development period of China's economic transformation and consumption reform, accelerating adjustment and upgrading, and achieving fruitful innovation. In 2017, the first year of the revitalization of the real economy, China's clothing showed a clear context of "strong brand, strong clothing".

Take the initiative in the reform and face the future in the progress, more and more outstanding Clothing enterprises We are seeking innovation, change and forge ahead. On March 15-17, 2017 (spring), China International Clothing Expo will occupy the National Convention and Exhibition Center (Shanghai) with an area of 107200 square meters, gathering from South Korea, Japan, France, Italy, Germany, Britain, Spain, Peru, Australia, Canada, Switzerland, Greece, Turkey, Brazil, Denmark, Sweden, India, mainland China, Hong Kong, Macao, China A total of 1213 exhibitors from 21 countries and regions in Taiwan, China, integrate national elite clothing brands, connect global industrial chain resources, and perform a brilliant chapter of fashion clothing innovation.

Driven by consumption upgrading and catalyzed by scientific and technological progress, China's clothing industry has played its inherent marketization gene, and continued its indomitable path of progress. A new round of innovator's style will be the most beautiful women's wear, fashionable men's wear, popular accessories, ingenuity The nine exhibition areas of ODM manufacturing, supporting resources, brilliant children's clothing, design strength and global fashion bloomed, and also gathered CHIC Fashion Brand Exhibition, PHValue China International Knitting (Spring and Summer) Expo, Shanghai Fashion Luggage Exhibition Preview In the four major exhibitions in China, the exhibition is strong.

Innovation, CHIC leads breakthrough. At the exhibition, more than 1000 exhibitors covered China's most powerful, dynamic and potential clothing brands, intelligent manufacturing enterprises, industrial clusters, and related resource enterprises. Their new products, new ideas, new retailing, new models, new technologies, new processes, and new manufacturing have blossomed into cutting-edge and cutting-edge, blending technology and fashion, and presenting a new face of China's clothing industry that is fully innovative and vigorous.

Abandon impetuosity, CHIC Usher in a rational and pragmatic industry talent. Industry leaders gathered again at CHIC, such men's wear brand enterprises as Ruyi, Red Bean, and Baoxiniao, to return to the essence of the product, clarify the positioning, recognize the core competitiveness, and work hard under strategic thinking; Women's wear exhibition area welcomes more persistent, down-to-earth and aesthetical brands, including not only the fashionable embroidery brought by Guangdong Mingrui and all silk gold and silver thread embroidered dragon and phoenix gowns and skirts, but also fashion brands that integrate oriental cultural elements and European and American fashion design styles like Dan Kerun.

In the ODM manufacturing exhibition area, high-quality manufacturing enterprises such as Zhaonai Huayu, Xindashun, Pekanu, Liburi, etc. apply new technologies, transform new thinking, and improve manufacturing efficiency, flexible production and market adaptability; And Xinji, Pinghu, Jimo, Wenshang, Zhili, Xinjiang, Zhengzhou, Shaxi, Dayong, Wenzhou and many other advantageous industrial clusters have brought professional and dedicated industry attitudes, integrated innovation and collaborative innovation.

CHIC 2017 (spring) follows the sharp grasp of fashion life: the most beautiful Women's wear Select the beauty of all categories in the exhibition area; Fashion men's wear exhibition area leads men's refined lifestyle with changeable fashion; The popular accessories exhibition area covers a wide range of product categories and brand styles; Brilliant children's clothing integrates the concept of children's life to create a children's brand feast; The design force exhibition area selects original independent brands and designer products at home and abroad, trying to transform creativity into "business"; CHIC Fashion Brand Exhibition gathers many ideas of uninhibited personality, and sets off an upsurge of personalized consumption.

The "ingenious fur and feather" exhibition area gathers many high-end leather and fur, feather enterprises and industry authorities at home and abroad, which not only gathers domestic leading elites, but also attracts ITKIB to continue to organize excellent Turkish fur enterprises to participate in the exhibition, and also with Fur, a Greek fine fur exhibition Excellence Athens (FEA) has signed a cooperation agreement, and the exhibition area is full of wonderful activities, and the magnificent feast is amazing; The "supply side" brand in the ODM intelligent manufacturing exhibition area also launched a variety of service systems such as quick response, micro supply, flexible production, etc; The exhibition area of "supporting resources" gathers the innovative elements of the industrial chain, all of which are powerful tools for garment enterprises to improve quality and efficiency and cultivate internal skills.

More than 300 global fashion brands participated in the Global Fashion Exhibition Area, presenting a colorful scene of flowers blooming in unison. In order to meet the changes in the Chinese market, overseas brands have more categories. In addition to clothing, more brands of jewelry, shoes, bags, umbrellas and other categories have joined them. These overseas brands all have strong design capabilities to bring new products of high quality and excellent version to the Chinese market, touch the rapid changes of the Chinese market on the CHIC platform, and constantly adjust their strategies.

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