A "Imitation Fur" Achievement "Rich" Village North Of The Village To Rely On The Internet To Take Off.

A small village in Northern Jiangsu Province, new section village of Mo River Street in Xinyi, Xuzhou, has achieved rapid development in recent years with the help of the Internet. The imitation fur products produced by the new village are from clothing to accessories and accessories. Taobao Market The 80% share is exported to the United States, France, Spain, Italy, Russia, Ukraine, Japan, Korea and other countries and regions. In 2016, the output value of imitation fur exported to the new section of the village amounted to about 20000000 US dollars.

Near May, Qi Mingjuan, the owner of a garment processing factory in the new section village of Mo River Street, Xinyi, Xuzhou, is busy counting out a batch of goods sent to the United States. A basket of colorful Plush pendants is stacked up in half workshops. On the other side, more than 20 women are lying on the worktable, skillfully picking up the fur ball and putting on the glue, then sticking the ornamental beads, Hello Kitty and other ornaments and wool balls together, and a plush pendant is made.

"These woolen hangs are made of imitation fur materials. They are not only low in cost, but also very popular in countries with relatively strong animal protection concepts in Europe, America, Japan and South Korea, and I have about 6000000 foreign trade orders a year, plus three orders from Taobao stores, which are not enough for a processing plant, and now second are also open." Taking advantage of the clearance of finished goods, Qi Mingjuan introduced the venture capital.

Qi Mingjuan is only a member of many export processing households. In 2016, the output value of fur production in the new section of the village amounted to about 20000000 US dollars. Today, the imitation fur products produced by Subei small village not only occupy 80% of the domestic Taobao market, but also export to the United States, France, Spain, Italy, Russia, Ukraine, Japan, Korea and other countries and regions.

"Like Europe and the United States, for the real fur will receive a very heavy fur tax, coupled with the strong concept of animal protection abroad, the demand for imitation fur products is still very large, it is hard to imagine that Zara, UNIQLO, Messi department store and other international brand foundry is actually out of our own." Wuxing, director of Mo River Street office said. "New section village has more than 30 years of fur processing technology, made real fur early, has been booming, and now fur imitation, it should be said that this is our village's" two pioneering ". New village secretary said.

In the 80s and 90s of last century, the new village in Xinyi was known as the "fur processing village". At that time, villagers used to keep rabbits, and the rabbit hair was processed into toys, key buckles, small ornaments and small ornaments, which were sold as a small ornament at that time. But with the development of the times, this product is declining because of its low added value and easy imitation.

In order to make a living, more than 60 households in the village chose to go south to Yiwu to find opportunities and continue to do so. Fur business 。 It is in the forefront of the small commodity market that villagers capture the market information from the fur like ear mask, thus creating the "Yiwu new section" mode, that is, Yi UFA orders to the new section, and then is sent to Yiwu after processing. This mode also provides technology and technology for the two pioneering work of fur in the new village. In 2006, three returning home students tried to connect the new fur with Taobao, and the Internet took part in the new section of the village. Fur imitation occupied half of the similar products of Taobao.

Wang Lin, 46 years old, has been engaged in leather processing for 17 years. He knows this line very well. After his hometown rabbit hair processing industry declined, he took his wife and children in Yiwu, Zhejiang, and made a breakthrough. Now he goes home to open a factory, and his wife and children are still in Yiwu. "The list is mainly in Zhejiang, where the production is finished. I directly shipped here, are scattered in their own online stores, large quantities or Alibaba orders. "

The reason why Wang Lin took orders in Zhejiang and went home to build factories, said Wang Lin. The main reason is that the new village is vigorously developing and supporting this industry. The rent, the labor force is cheaper than the Zhejiang, and it can also help the hometown people get rich together. Why not?

It is understood that since the summer of 2013, there have been more than 300 villagers returning home to work, and a group of outsiders have come to employment, including Anhui, Henan and Suqian. For a while, along the new section of the village of Huaihailu Road became a fur imitation street, shops row upon row, villagers' pockets gradually drum up. However, the production of family workshops will not wear new shoes to take the old road, which makes the street manager Wuxing feel a crisis.

In order to further open the market and improve the small, scattered, and chaotic situation of the imitation fur industry in Mohe, in 2015, Mo River Street invested in the construction of the Mohe fur industry park, covering an area of 55 Mu and a building area of 30 thousand square meters. The park can accommodate more than 500 outstanding electric providers, 10 express companies, 15 logistics enterprises, 5 production photography companies, and 5 graphic design workshops, which can meet the daily delivery of more than 100000 orders.

However, the industrial parks have been built and new problems are coming. Due to the lack of design, the quality of imitation fur products in the new section of the village is very serious, and the decision to make Wuxing upgrade and upgrade is due to a Disney order. In 2016, Disney asked Alibaba to help find Plush accessories, because of Qi Mingjuan's independent design. Alibaba Disney was recommended and recommended. It's a rare opportunity to give Disney an OEM. However, Qi Mingjuan's order is already full, and he really has no ability to pick up the list.

"Disney's order is not done, but it is enlightening for how to bring the advantages into full play." Yan Jun Cheng, director of the Mexico electricity supplier Industrial Park, said that we have classified according to the advantages of the entry merchants. The industrial park has set up regional plates such as raw material area, design area, processing area, storage area, etc., so that the merchants who are good at designing are mainly designed, and the skilled business owners are mainly engaged in processing, so that professional people can do professional things, so that all links of production can be effectively connected. If there is another order like Disney, it will not run alone again.

In order to promote the export of imitation leather products, the Mohe street has actively carried out deep cooperation with the famous third party platforms such as eBay, Dunhuang network, speed sell and so on, to pave the way for the export of e-commerce. At present, after the development of agglomeration, there are more than 1480 electricity suppliers in the new section of the village, with an annual delivery volume of 9 million yuan, which achieves 700 million yuan in network sales and 3 people in employment. Before 2005, the annual income of the new village was less than 5 thousand yuan. By the end of 2016, the annual income of the new village was over 50 thousand yuan, and a "rich and precious" village was built through a "imitation fur".

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