Beth May Bring You A New Understanding Of Baby Cookies.
Foreign market status
Market acceptance
In the developed countries and regions such as Europe, America, Japan, Hong Kong, Macao, Taiwan and other developed countries, infant biscuits have been developing rapidly, and the market has already been formed. Market acceptance Very high, for example, Nestle, Heinz, Jia Bao, Sen Yong, Meiji, and Guang Tang, Kang Wei and many other well-known enterprises have cut into this market.
Channel coverage
There are almost all baby biscuits sold in terminal stores selling infant formula and baby food, and many stores have more than one group of shelves.
Professional recommendation
When infants and young children look at doctors at Hongkong health center, doctors suggest that babies who are more than 6 months old need to try to eat baby biscuits to exercise chewing ability, and baby biscuits are a healthy food.
Domestic market situation
Market capacity
According to investigation, the total capacity of domestic baby biscuits in 2010 was about 800 million yuan.
manufacturing enterprise
No national scale enterprise focuses on R & D and production of baby biscuits.
Product matching degree
domestic Baby biscuits In the early stage of market development, demand is increasing rapidly and supply is in short supply. Many parents find it difficult to find baby biscuits for their babies in general terminal stores. They can no longer afford to buy children's cookies that are not suitable for infants.
Industry regulations
The new national standard was released for the first time. Baby biscuit industry Development provides policy guarantee. In order to standardize and support the healthy and rapid development of baby biscuit enterprises and cater to the market demand, the Ministry of health of People's Republic of China released the "GB10769-2010 food safety national standard infant cereals auxiliary food" in March 26, 2010, and began to enforce it in April 1, 2011.
Great potential
At present, the supply of baby biscuits in China is small, but the demand is increasing rapidly, which indicates that the competition of infant biscuits in the domestic market is small in this period.
At present, domestic consumers generally think that biscuits are a kind of unhealthy snacks, which are not good for their health.
In fact, baby biscuit is a good healthy food. Eating baby biscuits can not only exercise the baby's ability to chew and grasp accurately, but also help the baby gradually learn to eat and improve self-reliance.
According to expert research, with the rapid development of children, 25% of the nutrition comes from chewing food.
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