"2017 China Fashion Commercial Retail Association" Breaking The "New Retail"

In June 18th, it was the carnival of universal online shopping that echoed with "double 11".

This day, a number of business owners, the company's brush traffic, sell inventory, watch sales data.

And more enterprises choose to rush to Shanghai to participate in a new industry and feast of thought that can not be missed in the new retail industry, so as to jointly control the future and control the future.

Some people say that it is a brand new consumption. Some people say that it is the pretext of Ma Yun's battle line.

However, the pformation of the times is obvious to all, and there are interesting changes both online and offline.

In this time of scrambling for the escalation of consumption, in the new format, new experience, new scene, new technology, new marketing is becoming the mainstream of Commerce, who will become the new retail definition and leader?

Only by truly seeing the complexity of the demand chain, seeing the future development direction of the retail industry and realizing the retail pformation through effective tools and ways can we really grasp the future.

From June 18th to 19, the 2017 China Fashion Business Retail Association will be held by the China Fashion Association.

Hold?

This conference takes the theme of "new retail sale" as the theme, and holds three important activities of the "innovative retail" share exchange, the "science creation corridor" exhibition and the "FlashMob showroom" exhibition, focusing on the "human, goods and field" under the new retail business, focusing on the entity retail economy, through smart sharing, creative leadership, and technological support, helping brands and retailers to integrate online and offline, format integration, cross-border integration, business mode and management mode innovation, optimize commodity supply and service supply, strengthen consumption experience, lead consumption upgrading, and meet the new retail pformation.

An ideological feast for deciding the future of retailing

As consumption continues to escalate, demand individualization, service production and scene experience become the core elements of the new retail business mode. Fashion retailing begins to pform from selling merchandise to guiding production and innovative life style, changing from extensive development to quality oriented benefit, and from decentralized independent competitive body to converged collaborative new ecosystem.

In order to win the future, Chinese clothing brands need to upgrade their business philosophy, business mode, commodity supply chain, organizational pformation, differentiated management, regional deep tillage, and so on.

The "innovative retailing" share sink will focus on the core think tanks of the industry association leaders, brand entrepreneurs, famous designers, retail experts and other core think tanks, and explore the consumption demand in the new era. We will explore the retail pformation in the new era from multi dimensions, so as to build a new retail thinking system with continuous influence and penetrability for the enterprises, establish a new retail terminal operation management system in the Internet age, enhance enterprise supply chain management and user experience, enhance cross-border integration and collaboration, promote business mode innovation, promote new retail pformation, create brand new advantages, and provide more spirit, ideas, methods and suggestions.

A technology exhibition to support retail pformation

Retail is a bridge.

This bridge is not only a bridge between goods and people, it is a bridge between data and information, and it is also a bridge for the pmission of quality of life or cultural pmission.

New retail is a big ecosystem that makes the bridge wider and gives businesses the opportunity to recognize or reach more consumers.

At the same time, big data help make the bridge more intelligent, and help Internet entities to grow with the help of Internet technology.

Based on the digitalization of physical commerce, people or scenes, we will help to promote the pformation and upgrading of our entity retail business.

Technology enables consumers to have higher requirements for retailing and to provide better service for retailers.

The "science innovation corridor" exhibition area adheres to the direction of demand and industrialization, takes strategic thinking to seek overall situation, integrates systematic thinking, innovates thinking, increases vitality, and integrates technological innovation technology, new equipment and new materials in garment industry at home and abroad, supports retail pformation, builds up science and technology think-tank, builds up an exchange platform, controls the trend of science creation, solves problems of development, grafts financial capital, promotes project incubation, creates the pioneer of science and innovation, creates the ecology of science and technology, strengthens the supply of science and technology, promotes the pformation of achievements, and serves the upgrading of industries.

An innovation driven design

In the era of mobile Internet, facing the individualization of shopping products, the three dimensions of shopping space, fragmentation of shopping hours, the movement of shopping mode and the socialization of information dissemination, how can the pformation and upgrading of clothing brands meet the needs of the new generation of consumers? Cross border cooperation or future direction.

In fact, personalized, experiential, cross boundary multi brand collection shops and boutique boutique stores are becoming a strong force, especially the designer style + cross-border experience has increasingly become the focus of fashion retail formats.

At the same time, with the changes of people's lifestyle, living space, consumption demands and information exchange, the social status, working style and working environment of Chinese fashion designers have also undergone tremendous changes.

At present, Chinese fashion designers lack individuality and creativity. What they lack is capital, supply chain and sales channels, and so on.

"FlashMob showroom" will integrate the original design brand, design studio, ODM manufacturing enterprise and collection platform at home and abroad.

Push forward

At the same time, we need to meet the personalized demand of the domestic fashion retail market. We strive to integrate the R & D, fashion buyers, fashion buyers, fashion capitals, excellent brands, retail channels, supply chains and other advantageous resources with a high degree of matching and effective services. We will promote the integration of fashion design and supply chain, integration of creative products and business, and integration of art and science to create a high-end fashion design industry ecosystem.

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