Coca-Cola And CONVERSE Jointly Put Out A Pair Of Sports Shoes.

According to the world clothing shoes and hats net, recently, a picture of such a picture has been spread on foreign websites.

The classic Chuck Taylor 1970s upper is embroidered with Coca-Cola's English logo. Does Coca-Cola always want to change "healthy" into the sports brand?

If you are careful enough, you will find this pair of shoes.

The middle front is also printed with the word "KITH".

This is a trend brand that has only been established for 6 years, and is also the facilitator of cross-border cooperation between Coca-Cola and CONVERSE.

According to the world clothing shoes and hats net,

Founded in 2011, it is a sports brand collection shop founded in the boom of New York Street run.

In addition to selling regular sports brands and launching independently designed sportswear apparel lines, most consumers will buy them as collocation costumes for sports shoes.

The "king of cooperation" is a nickname for KITH. Every month, KITH will issue 2 to 3 Limited clothing or footwear products jointly issued with the brand.

"The most difficult task for us is to integrate different brands of DNA into the products we create," says Ronnie Fieg, founder of KITH. "What we do is not related to money, but is looking for something that consumers lack."

Brands such as Coca-Cola, Nike, Timberland and Columbia are "regular customers" in KITH stores. Ronnie Fieg collectively referred to these brands as "classic brands with great American spirit". These brands usually carry a collective memory of a generation of Americans, which is exactly what he is looking for.

Ronnie Fieg, which has been employed in the sports shoes market for 21 years, has accumulated brand relations and connections to provide a guarantee for the early development of KITH.

He used to use the word "collaboration" to describe the relationship between KITH and brand, rather than "cooperation".

Because in his eyes, what KITH brings to the brand is that these brands can't do it alone.

For example, in August last year in Manhattan, New York, KITH and Nike "collaboration" to build a flash shop, it became the New York tide people talk.

KITH put her original 2/3 shop in the street shop in Nike Limited sports shoes, and put hundreds of pure white Air Jordan shoes on the ceiling.

In order to make the flash store more attractive, there are two additional services: Shop bar selling Cereals, ice cream, milkshake and 3 kinds of sweet food, but all of their names are Nike classic products. For example, you can eat Air Max 1 ice cream and drink Air force's milkshake. In addition, KITH and Nike open up a DIY area, and users can screen out the theme of tennis t-shirt design through screen.

KITH is interpreting their big brands in their own way, and big brands are also happy to cooperate with fashion brands. They always need some fresh ideas to attract those who are at the forefront of the trend.

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