Why Does The Outside World Have So Much Speculation About Virgil Abloh?

"Abloh will be responsible for management."

The Givenchy? "And" Abloh "will replace LV.

Creative director Kim Jones? "," LVMH, or interested in OFF-WHITE. "

Rumors like this were recently launched on instagram.

The name Virgil Abloh, which is frequently seen in these guesses, is the founder of Chao OFF-WHITE.

Before that, Abloh's more well-known identity was the hip-hop singer Kanye West's stylist.

But he is not a new person in fashion. Before OFF-WHITE, he also founded a brand called Pyrex Vision.

The audience is small and sales are not good enough.

In September 2013, Abloh shut down Pyrex Vision and set up a brand OFF-WHITE with the same cool line.

Since its establishment, OFF-WHITE has been popular among celebrities. It also occupies a place in Paris men's wear week and Paris fashion week.

Taking advantage of the prevalence of hip-hop in the world, OFF-WHITE, founded only 4 years ago, has undoubtedly caught up with the good times. It has received orders from retailers such as Barneys New York, Lane Crawford, Net-a-Porter and other online retailers.

However, it has been very close to LVMH group as rumour has been, but it is the latest thing.

According to the world clothing and shoe net, last Saturday, LVMH Group Chairman Bernard Arnault's little son Alexandre posted two pictures of Rimowa suitcase printed on her Instagram account on the Instagram account, and the word "Virgil Abloh" is expected to meet you outside the factory.

This news came out. Although the founder of OFF-WHITE Virgil Abloh and LVMH have not made any response, they seem to have been sitting on the rumors that two brands will soon launch a joint venture.

Not long ago, when Nike launched the joint works OFF-WHITE * Nike, it also exposed product photos on Instagram when the official was not public.

Germany's high-end travel bag brand RIMOWA was bought by LVMH nearly 80% at the beginning of this year, and formally joined the LVMH family.

As the joint CEO of the brand, Alexandre, who has just entered the industry, will take charge of its future development direction.

It seemed like a sudden break from the air, but two people have been keeping in touch for the past year.

In March this year, at the opening ceremony of RIMOWA flagship store in Paris, Alexandre also appeared for the first time in Rimowa's activities, and Abloh was invited to participate in it. This may well mean that Rimowa had some signs of approaching OFF-WHITE at that time.

Alexandre Arnault's RIMOWA suitcase photo on Instagram, with a white signature on the box.

In the same month, Alexandre also participated in the autumn and winter show of OFF-WHITE 2017 in Paris with her father Bernard Arnault.

This led to a series of discussions about LVMH's investment in OFF-WHITE at that time.

There are even rumors that LVMH will appoint Abloh to take charge of LVMH's fashion company.

As to why the outside world has so much speculation on Virgil Abloh, this is related to the close cooperation between Virgil Abloh and major brands in recent years.

According to WWD, in the 2018 spring Paris fashion week, which will start this month, OFF-WHITE will be exhibiting joint shoes with Jimmy Choo.

This is Jimmy Choo's first commercial collaboration with designer's holiday series.

"The cooperation with OFF-WHITE has helped us explore a new route. I like to create a series of unexpected new products through the collision of different ideas and the characteristics of our brand."

Sandra Choi, creative director of Jimmy Choo, said.

Many of these joint designs are motivated by Abloh's self positioning.

Although Virgil Abloh has not systematically studied costume design, he has his own unique view on fashion.

For example, he wants to interpret his design as a fashion symbol which is not restricted by products and seasons, and not just restrict it to OFF-WHITE's clothing.

Therefore, whether it is the Nike cooperation that has caused a sensation or is still used in the belt of yellow industrial belt, you can feel the ambition of Virgil Abloh to create fashionable classic symbols.

The fashion plan, which is working with IKEA, proves this very well.

On the annual democratic design day of IKEA (IKEA) this year, Virgil Abloh brought a IKEA shopping bag that was redesigned by itself, and announced that it will design furniture for the millennials with IKEA. The specific cooperation series is expected to be officially launched in early 2019.

Because of its constant integration with other brands, the brand has always been a topic of discussion for 4 years, and even resulted in a lot of imitation products.

However, consumers who do not understand this brand can also play a role as OFF-WHITE propagandist because of their love for their cooperative brands.

It has to be said that the joint series is indeed the best way of cross border integration and win win win among brands nowadays.

In the future, more and more brands will join in the tide of joint spirit that is full of liberalism and imagination.

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