Tmall Provides A Stage For Chinese Products And World-Class Brands.

When Jin Dachuan and the other 6 supermodels are in Ordos, they are in the front.

Design director personally

When the shoulder down cashmere coat is on the T stage, the camera flash is flashed again.

Jin Dachuan takes part in Ordos's Tmall 11 global trend show

According to the world clothing shoes and hats net, recently held

The global tide is not only a gathering of foreign fashion brands, but also a stage for a large number of Chinese brands to launch heavy new products and create international fashion.

Many Chinese brands including Ordos, Hai Lan home, Daphne, Anta and other Chinese brands participated in the show.

Tmall's new retail solutions are constantly changing the traditional Chinese product genes, constantly boosting domestic fashion brands to be more dynamic, more quality and more advanced.

"Tmall has provided a stage for Chinese brands to compete with world-class brands."

Liu Xiuyun, President of Tmall fashion group, said, "Tmall is becoming the main position of their pformation and upgrading."

In October 20th, 2017 Tmall double 11 global trend pageant was held in Shanghai.

Recently, Tmall has just launched a commodity planning platform, which can provide brand information including design, tailoring, price segment settings, and truly promote the supply chain data.

Relying on the massive consumption data of Alibaba platform, Tmall not only attracted a large number of young and extremely consumptive users for Chinese brands, but also kept the "China plan" in terms of data insight, brand pformation and upgrading.

The national sports brand Anta realized the integration of online and offline with Tmall big data. This year's double 11 period will further realize the store's self mentioning.

This year's double 11 trend celebration, Anta launched Zhou Xiangyu cross-border fund to participate in the show and exclusive debut in Tmall, Anta group vice president Li Ling said: Tmall for Anta has big data, accurate insight, trend, trend finding and other omni-directional advantages, "we firmly cooperate with the Tmall, and put more resources, we are more optimistic about this platform, the electricity supplier will become the engine of rapid growth."

Anta shows up in Tmall's 11 Fashion Festival

The National Men's clothing brand Hai Lan's home signed a strategic cooperation with Tmall in August. The two sides announced that they will launch a package of new businesses around the new retail outlets, including the launch of new products, brand building, channel management, product innovation, big data empowerment, consumer operation, online and offline full channel integration, and the next 5000 stores of Hai Lan's home will also be upgraded to a new retail "smart store".

Hai Lan's home is in the 11 Fashion Festival.

Li Huijuan, Minister of brand of Hai Lan group, said: "this year's double 11 will be a great training after the strategic cooperation between the two sides." "the home of Hai Lan, which has always insisted on no discount," will strive to work with Tmall to achieve interoperability on line and line this year. It will also give feedback to consumers who sell billions of dollars to double 11.

The national cashmere sweater brand Ordos has entered the Tmall double 11 trend this year for the past second years. During the tidal wave ceremony last year, Ordos in the show started 4 basic cashmere sweaters participating in "watching while buying" and gained popularity.

In recent years, Ordos has constantly explored the brand younger, and Tmall big data has carried out all-round empowerment from price, design to marketing. The two sides started reverse development, production and sales of big data for cashmere, and successfully incubated the brand Blue Erdos, which is priced at 450-600 yuan.

"Tmall has helped Ordos push the changes in the supply chain from outside, and the adjustment efficiency is particularly obvious."

At the Tmall double 11 Fashion Festival, Erdos executive vice president Datana told reporters, "during the years of cooperation with Tmall, Ordos saw a very large space."

More interesting reports, please pay attention to the world clothing shoes and hats net.