2017 Double Eleven Attacks, Clothing Electricity Providers Prepare For War Ahead Of Schedule

CEO, Li Dongming, an e-commerce center of Zhengzhou cloud top Clothing Co., Ltd., said: "ESEY has increased the production of short video shots of the main products this year. Consumers have a more intuitive understanding of products. They have increased investment in content marketing, and strive to create a psychological process for consumers to create" content grass "and then to" consume weeds ", thus promoting the pformation of products in this new marketing mode.

Promotion, Zhengzhou

Enterprises have made use of the advantages of the Internet to carry out multi-channel joint promotion. Apart from increasing the advertising of the Amoy and the media outside the station, three new media channels, namely micro channel, micro-blog and WeChat, are used this year to form an Internet communication matrix for new media interaction, promote the marketing of the whole party, and actively sell the "double eleven" campaign atmosphere.

Zeng Heng Heng, director of the electricity supplier of Zhengzhou Ya Li Da Clothing Co., Ltd., said that this year's preparations for the "double eleven", in addition to the usual way of promotion in previous years, also made use of live, WeChat and other consumers prefer the way of interaction, so that users can learn more products and brand information in the process of playing, increasing interest.

In terms of marketing preparation, Zhengzhou's women's trousers brand leader ESEY has been able to grasp the Internet big data accurately, from the previous design to the product line, combined with the needs of consumers, upgrading the fabric and technology, and keeping pace with the trend of the season, making bold attempts to fashion the style, enriching product categories, working to meet the needs of different consumers, and creating the consumptive mind of the ultimate single product.

Zhengzhou

Chen Yonggang, deputy general manager of the limited company, said: "the leading M·SUYA electric business team is conscientiously creating a community marketing atmosphere, making use of WeChat and other new media and new communication channels to enhance community interaction so as to expand customers and maintain relations. The company also formally opens the O2O mode, and implements trade, online, offline, interconnection, mutual trade and interoperability, so as to make Skynet, human network and Internet three in one."

According to the introduction, M·SUYA brand combines the Internet industry big data accurately grasp the trend of popularity.

The R & D team has made bold attempts at popular products for the online consumer demand, adopting the latest fabrics and the latest technology, such as the new woolen trousers and wool trousers category this year. The company has expanded the quantity and stocking depth of the single product, and in the wake of Tmall's quality life Fei Xinzhi, it has seized Tmall's core new middle class target group in time.

Clothing is a popular consumption category in the "double eleven" shopping carnival. The Chinese women's trousers capital is Zhengzhou.

What are the new ways of playing this year? The reporter has learned that in order to meet this year's "double eleven", Zhengzhou's clothing representative brand M·SUYA, Alice, ESEY, fireworks, happy house, male beauty, first Shang Ge, left street and right lane have made some new adjustments in online mode.

In order to create a new record of "double eleven" single day sales, Zhengzhou clothing business enterprises have been stocking up half a year ahead of schedule to undertake the "double eleven" resources and traffic in all aspects, increase sales planning for clothing categories, increase brand exposure, and then generate linkage marketing.

In terms of sales target, ESEY brand is expected to be 70 million, fireworks brand 25 million, Ya Li Da brand 18 million, M·SUYA brand 10 million.

"Double eleven" is about to bring tens of millions of brand exposure to test Zhengzhou.

Strength.

They say that "double eleven" is a time of opportunity and challenge, and it will also be an unforgettable battle.