Japan'S Chao Brand Bape Wants To Open Its First Independent Store In France.

According to the world clothing and shoe net, a green camouflage enclosure has been blocked for a long time at Rue de la Verrerie, not far from Paris city hall.

It bears a gigantic ape head and a white dialogue box.

The dialog box reads: "BAPE STORE PARIS Bient t (Bape Paris store, see soon)".

The block is the first independent store in France to be opened in Japan, A Bathing Ape (Bape).

according to

According to Fang's announcement, the opening time has been set for December 1st.

Similar to the location of Bape's previously opened independent store, the new Paris store also chose to open in a small shop in the prime location. The shop is opposite to the city hall department store in one of the five major department stores in Paris, but the retail area is only 1500 square feet (about 140 square meters).

Inside shop

The train of thought also goes hand in hand with other branches of the brand, insisting on the future wind.

The overall material will be polished metal and gray marble as the main material for interior decoration.

The background wall will be created by Adam Lister, an artist who specializes in pixel painting.

On the ceiling, mirrors and light boxes create multidimensional visual effects.

For Bape and its parent company, Hongkong I.T group, it can be in the world.

Paris's independent store has milestone significance.

If we push back the time back to 2011, when I.T announced the acquisition of Bape's parent company in January of that year, the Nowhere group, founded by Japanese designer Nagase Zhimin, no one would think that this loss is serious. It has gradually lost its aura in the eyes of the trend customers, and will gradually lose its profits.

The Galeries Lafayette Group, the parent company of the department store department store, helped to facilitate the opening of the shop.

The cooperation between the two companies can be traced back to the time when Lord Buddha plans to return to the Chinese market.

In 2010, the two companies set up a half joint venture company in Hongkong to promote the expansion of Lord Buddha's business in China.

In 2013, the joint venture led the I.T to manage and operate things. The first Asian branch of Lord Buddha landed in Beijing.

In 2018, the old Buddha's Shanghai store will also open.

Prior to 1996, Lord Buddha once opened a store in Beijing independently, but eventually closed because of the immature market conditions, plus investment and poor management.

For Bape, it is not easy to be a welcoming shirt and T-shirt with huge gorilla heads in France, like New York, Hongkong and Tokyo.

Therefore, the opening of the new store in Paris was done by old Buddha, just as I.T did for Lord Buddha in Beijing, helping the brand to cater to the local market as much as possible.

Bape is ready for the limited products of the Paris store and the French flag elements designed for the store in Paris.

At the same time, on the opening day, stores will also distribute shopping bags, rubber bracelet and other small gifts.

Fortunately, the street breeze has swept the fashion industry in recent years.

Maybe at this point in time, consumers in Paris can also accept this gorilla.

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