Kai Yun'S Luxury Brand Online Tmall Luxury Platform Opens Flash Shop

After LVMH, the hottest luxury brand at present.

The parent company Kai Yun group is also getting closer and closer to Ma Yun.

According to the world clothing and shoe net, after 3 years of confrontation, EPA:KER has been affiliated with Alibaba (NYSE:BABA).

Opening up cooperation, its luxury brand Stella McCartney has launched a flash shop on Tmall luxury platform Tmall Space today. This cooperation is regarded as a symbol of further deepening of bilateral relations. This is also the first time that the luxury brand of Kai Yun group has tested water in Tmall.

According to the data, other groups including Stella McCartney, Balenciaga, Boucheron and Brioni, etc.

In the third quarter, the sector recorded an increase of 17% to 459 million euros.

Thanks to the consumer's pursuit of creative director Demna Gvasalia, Balenciaga's retail revenue has been outstanding, sales of Stella McCartney and Alexander McQueen have increased further, and Brioni's performance has also improved.

It is reported that Tmall Space is Tmall's exclusive virtual flash store built for luxury brands, providing display services, digital marketing and other omnidirectional services for luxury brands.

The flash shop has a month long line of goods, including falabella black chain handbags and other items that can not be bought in Chinese mainland stores, offering Tmall luxury consumers limited time honored, while giving super members "super" benefits.

In August this year, Kai Yun group and Alibaba group (NYSE:BABA) and associated enterprises ant gold clothing group announced an agreement, the two sides will jointly carry out intellectual property protection, online and offline launched a joint action against infringers.

It is noteworthy that, as part of the agreement, Kai Yun group has agreed to withdraw the lawsuit initiated by the New York regional court to the Alibaba group and the ant Gold Service Group subsidiary Alipay.

In July 2014, Kai Yun group began accusing Alibaba of forming a gang with a number of unidentified businesses and jointly selling counterfeit Gucci handbags to make profits.

For example, the original price of the Gucci handbag is 1250 dollars, and the selling price of the counterfeit company is set at 18.99 dollars.

At present, Kai Yun group has a series of luxury brands of fashion, leather goods, jewelry and tabulation products. Besides Gucci, it also includes Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney and other brands, as well as sports brand, etc.

Since 2016, LVMH (LVMH.PA), the world's largest luxury group, has begun to become Ma Yun's platform.

In May last year, LV joined forces with Guangzhou police and Dubai police, together with the support of Alibaba's anti-counterfeiting team, and seized a hundred million counterfeit gangs with annual output value.

According to the clues provided by Alibaba, in September 14, 2015, the Guangzhou Economic Investigation Brigade unified the 4 networks scattered in different regions of Guangzhou to launch a net operation.

A total of 7 suspects were arrested in the operation, 6 of the production and marketing dens were smashed, 2 counterfeit leather production lines and a large number of leather materials were seized, and more than 6000 pieces of counterfeit LV products and semi-finished products were sold.

In September last year, LVMH announced a high-profile bid to embrace Alibaba, bringing its luxury brands Guerlain GUERLAIN, Make Up For Ever and Make to enter Tmall.

Wu Yue, President of LVMH group Greater China, said that Tmall represents China and reflects China's progress and development. It has attracted Chinese fashion crowd, so luxury fashion brands enter Tmall for granted.

Some analysts say there are indications that the relationship between Alibaba and luxury goods is easing. Another reason behind that is that Alibaba firmly grasped the big data of high-end consumers in China.

In October 2016, Dong Benhong, chief marketing officer of Alibaba group, disclosed that the consumption scale of APASS members was at least 30 billion yuan a year. According to the data, APASS black card members are about 1/10000 of the active members of the Alibaba. According to the third quarter earnings report of Alibaba, the annual active buyers of Ali are about 440 million, which means that the average annual consumption of black cards is as high as 600 thousand.

In January this year, the luxury brand "EPA:RMS" of the French company announced that it would visit Tmall, which was less than 3 days away from the luxury brand LV, the first member of the Alibaba global counterfeiting alliance.

Jiang Qionger, the art director of "up and down" and CEO, said that cooperation with Tmall's mature platform is conducive to the future development of the brand, so as to guide consumers to contact more updated products.

Obviously, there is no reason to ignore these luxury high-end online consumers in China. In August this year, for the first time in history, LVMH's core handbag brand LOEWE was first sold online on Tmall.

More interesting reports, please pay attention to the world clothing shoes and hats net.