510 China Brand Day: Korean Clothing House For Brand Voice.

"Brand is strong, China is strong", Han Du Yi house tells the power behind the major brands through concise copywriting, and promotes innovation through inheritance.

As an independent brand, South Korean clothing house pays tribute to the strong and never neglects its own development.

In recent years, the global strategy of South Korea has begun to build a global business ecosystem with Alibaba.

In April 23, 2018, in Tmall overseas organization's "Tmall launch and Chinese entrepreneurs day Group Australia visit" activities, Du Tingguo, Korea's clothing house, said that the next priority of Korea's global strategy is to enter the Australian market and the Southeast Asian market, with the advantage of Ali's platform to accelerate the realization of brand globalization.

Internet "new species", in-depth exploration of brand power

From a small online shop to the leading Internet apparel brand in the country, Han Du Yi house has accelerated its development in the new era by virtue of its unique internet gene.

At present, Han Du Yi house has about 60000000 fans in the whole network, constantly innovating in creative marketing and brand strategy.

1. Internet new species, digitalization leads fashion trend

With the advantages of "many styles, quick updates and high cost performance", the Korean clothing house attracts the attention of consumers. According to the consumer's preferences, the new speed of new clothes comes from the C2B operation mode driven by Han Du Yi's unique "explosion Wang Ping lag" algorithm.

Known as the "new species", Han Du Yi house, using digital technology to lead the fashion trend, layout the business ecosystem.

2. an interactive brand that is close to consumers and friends.

The interactive brand created by consumers is a brand model derived from the needs of consumers.

As an interactive brand, Han Du Yi house, relying on its own business intelligence system, has a fast interactive response capability. Every system upgrade is to support the zero distance interaction between the brand and the audience.

3. super IP fun new retail

The strategy of Han Du she's brand marketing has been continuously innovating, and online and offline activities attract countless eyes.

In the past year, the new style of Korean super clothing brand combined with Xiong Benxiong, CO uncle, elf Bao * Meng, piggy page, international supermodel soojoopark, high value actress Nash and other super IP brands has been emerging in an endless stream.

In the new retail era, with the core of human beings, Han Du Yi house showed its maturity in brand operation.

In May 2018, Han Du Yi house and Tmall gathered in Hangzhou to open the first flash shop.

Han Du Yi house has introduced four super animation images that are over 100 million over the YouTube of foreign video websites for the first time to China.

Mysterious space capsule, cool black technology, net red Meng pet, let fans linger.

The exploration of new retail by Han Du Yi house has grasped the core of user experience.

Han Du Yi house disseminate fashion ideas and communicate with fans.

On the Chinese brand day, Han Du clothing house proposed "personal brand".

Yan value can determine the attractiveness of the brand, talent can lay the brand product strength, and personality can create brand competitiveness.

The development of fans in Korea's clothes house is inseparable from a heart that understands fans. Not only does it have a variety of ways to play, but in the emotional direction of life, Han Du Yi house always communicates with fans.

Han Du Yi house uses special marketing methods to communicate with fans to spread the fashion concept.

In 2015, "Juhuasuan 810 super big day" launched the campaign of "I am a reformist", announces that it is the main theme of the fashion trend.

In the same year, he put forward the idea of "rending the Korean clothes house", showing young people a brand new attitude of their avant garde in a way similar to behavior art.

In 2017, after the school of aphorism and the beginning of the school, he put forward "do not understand me, have to fear". Young people are passing on new knowledge, new culture and new concepts to the older generation, constantly carrying out cultural feedback, and gradually breaking the popular barriers of communication.

After 12 years of precipitation, the brand growth path of Han Du Yi house is worth cherishing every drop.