In The First Half Of The Year, Taobao Added More Than 100 Stores.

With the popularity of hip-hop and rap programs, the tide card featuring oversize and other street cultural elements also has more and more fans in China.

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The popularity of foreign brands such as Clot, Madness, NPC and other domestic market players who take advantage of the stars, and then focus on the original design of the "national tide" (China Tide card) is constantly emerging.

The widening of "Chinese elements" has gradually become the vane of defining the trend.

Behind them, with Taobao as the representative of the platform dedicated to supporting original design, has become the best card for promoting the national tide.

This year, Taobao has also seen a great explosion in its business.

In the first half of 2018, Taobao added more than 100 Chao Chi shops. At present, there are already 300 excellent original shops in Taobao.

Concern for the power of Chinese original design is also the insistence of Taobao.

Next month, the upcoming Taobao Fashion Festival fashion show will be unveiled in West Lake, bringing together the cutting-edge designers who hatched from Taobao. They are not only the most stylish original fashion brands on Taobao, but also the benchmark of Chinese independent design.

From the rise of the national tide to the prevailing Chinese style of the original design circles, Taobao is undoubtedly the best stage to show the "new national aesthetics".

The rise of the national tide, Taobao added more than 100 chao chao shops in the first half of the year

In 2013, Wu Wei, a third year student at Hubei Academy of fine arts, came to Hangzhou for a design competition and was founded on Taobao.

It has opened its own way of design and entrepreneurship.

When Wu Wei's Taobao store was formally launched, a sweater was sold in the shop and sold more than 300 pieces in a month.

20 thousand yuan of sales also made Wu Wei realize the realization value of design works for the first time.

With the influence of the industry gradually open, Wu Wei, which runs on Taobao, has become one of the leading brands in the tide of the world, which has no gender and oversize.

Today, although FMACM has nearly 560 thousand fans on Taobao, it is the largest among the same brands. But every year, Wu Wei still insists on designing only 120 clothes.

Social hot spots, values thinking and young life attitude are what he wants to convey to everyone through his work.

"Add content to fashion design and let young people understand the society through brand."

Wu Wei said, the real original brand design is that the brand has something that they like and works for it. Through the development of several years, it has precipitated its own temperament, not only with the height of art, but also from the content conveyed by the heart.

Since 2018, tide brands like FMACM are ushering in an unprecedented accelerated development stage.

At the beginning of the year, Lining, who represents China's original strength, boarded the fashion week in New York. With the theme of "enlightened", he expressed his understanding of Chinese traditional culture and modern fashion and fashion from the perspective of sports. He made a perfect interpretation of the three trends of retro 90s, modern practical Street doctrine and the future trend of movement in the world's top show, which aroused the concern of Chinese in the design field.

The seller's data on Taobao also confirm the "hot tide of the country" in 2018.

In the first half of 2018, Taobao added more than 100 Chao Chi shops. At present, there are no fewer than 300 such high-quality chao chao stores on Taobao.

The main trend is hip hop street dance.

The seller once said, "tide card is not gender difference, the whole market is still a blue ocean, and hope that Taobao consumers can contact more fashionable, attitude and affordable products."

Let the original design with "Chinese flavor" touch more young people.

If there is no Taobao, many designers in China can't get out of it, because the cost is too high.

If you have to do it, it's the traditional way of going to exhibitions, ordering, buying into stores.

A lot of money is needed and the process is very long. "

Wu Wei admitted in an interview that if there were no Taobao, he might have given up making clothing brand.

Let the original attitude of young people to find the best stage to display, become Taobao's spare no effort mission.

The Taobao festival of West Lake will be opened next month.

T, Chinese Top20 designers will jointly present a fashion show for China's audience and redefine the aesthetic trend.

With modern aesthetics, we will re interpret the famous Chinese original brands such as "dense fans" and so on. They will all appear on the fashion festival fashion show, and designers who will learn from Chinese classical elements will also show the trend experiment of eastern and Western blending on the stage of Taobao.

Taobao joint CBNData released the "2018 China's original design, entrepreneurship and consumption report" shows that Taobao's original design shop continued to rise, in 2017, an increase of 17% over the previous year, attracting nearly 50 thousand designers to start business.

Today, 44% of Taobao's independent designers are 85 of young people, and 95 of them are 1/3.

In addition to the hatching and growth of designers, Taobao has further opened the original design of the consumer market, helping the design of "Chinese flavor" touch more consumers.

Compared with the top brand, the Chinese original design represented by the national tide emphasizes the expression of the attitude and the display of personality. For the young people who express their strong desire for expression, these design works have become the best way to get identity.

Over the past three years, the popularity and volume of Taobao online's "tide brand" products are also increasing rapidly. Data show that Taobao in 2017

The scale of the paction is over 10 billion, and behind it, the 18-23 year old young man has also become the main force to follow the tide card.

Let the world meet "Chinese Aesthetics", and Taobao redefines national aesthetics.

From the rise of the national tide to the prevalence of the Chinese style in the original design circles, Taobao has been walking on the road of redefining national aesthetics.

The excavation of cultural signs with Chinese characteristics, such as Chinese characters and traditional handicrafts, has also become the direction of original design of Taobao.

On the way of exploring Chinese aesthetics, Ye Tianyu, the founder of Taobao shop "the only shop of magpie", is a typical "outsider".

After 90, Ye Tianyu was fascinated by the beauty of Chinese characters, and the ideal of "making more people use the genuine font library" opened the way of typeface design.

Inspired by an ancient book in Jiajing during the Ming Dynasty, he began to draft and establish the style of calligraphy on paper.

In order to focus on the word making business, he even quit his job and spent two years concentrating on the essence of the font design and exploring different font styles.

For example, the "signboard style" has the charm of Chinese calligraphy, and the "letun style" is derived from the flat head calligraphy of old books in the Republic of China, showing a strong nostalgia design style.

The "new national aesthetics" driven by the power of original design is not only a re understanding of Chinese traditional culture, but also a re creation of oriental aesthetics.

Like Ye Tianyu, Li Jing, a fan of the silk fan, has made his own career in love with Chinese culture.

With his love for the opera, Li Jing has a hobby of collecting antique objects.

In his long collection history, he sometimes receives some broken fan fans, which also brings him to the idea of repairing these incomplete things.

Thus, from the beginning of repairing the damaged fan, Li Jing gradually injected his own understanding of oriental aesthetics for the group fan, and pmitted the beauty to more people with the help of Taobao platform.

Li Jing's fan design inspiration originally came from ancient paintings, and Li Anzhong's "sunny spring butterfly drama" and Ma Xingzu's "scattered lotus bird pictures" were all interpreted by Li Jing with silk fan.

In December 2015, supermodel Liu Wen sealed the magazine of "fashion bazaar". The theme of the photo was "finding the lost beauty of China". The group fan in Liu Wen's hands was striking, and the Oriental beauty was displayed in all the gestures. These exquisite fan pieces were all from Li Jingzhi's hands.

The platform built by Taobao has not only expanded the popularity of brands such as FMACM and FLAM, but also made the original Chinese design power behind the world stage. Chinese elements and Oriental aesthetic concepts have been recognized more and more by these works.

Besides the creativity of supply side designers, the rise of "new national aesthetics" has also satisfied consumers' pursuit of quality, personality and beauty.

From meeting the needs to creating demand, Taobao has witnessed the encounter of the original design force with the new generation of consumers, and has also become the trend of the young people and the weathervane of aesthetics.