The Tube Is Often Worn By The Industry For Its Poor Quality And Ugly Style.

During the two sessions this year, the quality and beauty of school uniforms were concerned.

Www.thepaper.cn reported that the Central Committee of the Kuomintang submitted a collective proposal on promoting quality supply and eliminating inferior school uniforms.

The proposal focuses on quality supply of school uniforms, and proposes to strengthen functional fabric development and school uniform style design, improve the aesthetic feeling and comfort of school uniforms, focus on eliminating price limits and "local protection", so that more students and parents have the right to choose "high quality and high price" uniforms.

What are the problems in China's school uniform industry and how to solve them?

The news of the surging news interviewed the responsible person of China Fashion Association and China uniformed clothing industry research center.

Yang Jinchun, executive vice president of the China clothing association, told the surging news that school uniforms, as a rapidly developing subdivision area in China's garment industry in recent years, have shown a brighter performance in industrial upgrading and market feedback. However, compared to the international market and other subdivision areas, the school uniform is still at a relatively low level of development.

"The school uniform production industry should get rid of the dispersed and low quality development mode in the past."

Yang Jinchun said, "from the industry point of view, we should increase the industrial research efforts, and guide relevant enterprises to attach importance to quality improvement and technological innovation, and promote the pformation and upgrading of the industry to the high quality development mode of branding, scale and refinement."

Wang Fang, executive director of the China uniformed clothing industry research center, said in an interview with surging news that at present, there are still some problems such as single style, insufficient quality and scattered shipments in the mainstream school uniform. There are still local protection in some places.

He believes that to solve the problem of poor school uniforms and ugly school uniforms, it is necessary for the authorities to release more market opportunities and promote the market pformation of school uniform industry.

China's school uniform industry research center is the first domestic research institute specializing in school uniform industry sponsored by China Garment Association, which was launched in March 12th.

Wang Fang revealed that in April, the research center will draw up a framework for research this year, and the first annual research report on China's school uniform industry will be completed and released in early 2020.

[dialogue]

Surging news: this year's two sessions, the Central Committee of the Kuomintang on improving the school uniform aesthetic feeling and comfort proposal aroused concern, "poor school uniform" and "ugly school uniform" was Tucao.

What are the problems in the school uniform industry in China?

Wang Fang: first of all, the foundation of our school uniform industry is weak and highly decentralized.

At present, most of the enterprises that produce traditional school uniforms are small factories of workshops. Technically, they only make low cost pocket sports clothes, and do not have the ability to produce high quality uniforms such as suits, shirts and skirts.

Second, there is still "local protection" in the Chinese school uniform market.

In some places, their own uniforms have formed an independent and closed market in their respective areas, which has led to the monopolization pattern of local schools.

In addition, there are places that limit the price of the school uniform industry, while limiting the quality of the industry.

Whether the price is reasonable is relative. I think we should balance it with the market and trust the judgement of consumers.

Another reality is that most schools in China do not currently have professional purchasing power.

Nowadays, in the choice of school uniform, more and more schools invite parents and students to participate in decision-making, and the demand for procurement is even higher.

After the emergence of multi-dimensional decision-making, it is difficult for everyone to adjust, and the decision-making process is more complicated. In the end, it is likely that the cheapest product can be bought through bidding, but it is hard to get the real fit.

Surging news: in view of these problems, what changes need to be made in the school uniform industry?

Wang Fang: I think that only through the path of marketization, step by step to solve.

For example, it is necessary to promote the participation of the Council and students in decision-making. However, it is necessary to give some time to explore a mechanism that can effectively cooperate, so that the market can really become better.

When purchasing school uniforms learn how to buy quality products, quality products will emerge more frequently, otherwise it will be easy to get bad money to drive out good money.

At present, we also feel that students and parents' dissatisfaction with traditional school uniforms has reached a critical value, and the whole market is also changing the industry.

For example, cities such as Shanghai and Wuhan have changed, and the pattern of monopoly and highly decentralization has been broken.

Shanghai first completed the marketization in the school uniform industry. In today's school uniform market in Shanghai, it includes the school uniform enterprises across the country, breaking the monopoly and regionalization.

Wuhan is the first city in charge of education to hand over the right of school uniform to the home Committee.

For the industry, we should also actively promote market pformation and the focus of the next reform. We hope that the education authorities can release more market opportunities, so that more excellent clothing enterprises will enter the school uniform market, and in the fierce competition, the excellent products will naturally appear more and more.

Surging news: what is the scale of China's school uniform industry?

Wang Fang: according to the relevant statistics bulletin of the Ministry of education, the number of students in primary and secondary schools in China was about 185 million in 2017, and the annual demand for school uniforms was about 6-7 billion sets, with a value of over 70 billion yuan.

The industry expects that by 2025, the size of the domestic school uniform market is expected to reach 1500-2000 billion yuan.

In contrast, China's school uniform market is huge, and many top foreign brands also want to enter the Chinese school uniform industry.

At the same time, the tension of the school uniform industry has reached the critical point. Some of the traditional clothing enterprises in China have entered the school uniform industry. Now there are high-quality school uniforms in the market, but only a small proportion.

Surging news: what is the main function of China's school uniform industry research center?

Wang Fang: the research center, led by the China clothing association, commissioned the industry's leading enterprises to do specific research work, including the integration of industry resources, university research strength, and the resources of each school's clothing enterprise client. Through market research and scientific research breakthrough, we will fill the gaps in basic research, such as material research, design, renewable technology research and some basic data in the whole school uniform industry of China.

For example, the whole industry has no basic economic data. How big is the actual volume?

How many enterprises are there in the industry?

How many enterprises reach a certain scale?

What is the geographical distribution?

What are the differences between primary and secondary school uniforms in urban and rural areas?

Is the school uniform uniform or the size of the school uniform?

The status quo of these uniforms market is not clear.

The whole industry has been neglected before. We want to make a thorough study of the whole school uniform industry through the industry research center, and find out where the problem lies, so that we can find a solution together with joint enterprises, relevant government departments and relevant research organizations in universities.