Jiang Fan: Taobao Users Increased By 1.2 Billion, Cost-Effective Infiltration Sink Market

Our short user growth in the low level area has been equivalent to the total population in China's first tier cities and key new front-line cities.

On the evening of March 21st, on the "2019 China Quality Economic grand occasion", Taobao president and Tmall President Jiang Fan shared the fruits of Taobao's continued sinking strategy.

Jiang Fan said Taobao mobile mobile users increased by 120 million last year to nearly 700 million. These new users do not come from the city, but the result of Taobao's accelerated penetration.

Taobao's user growth in the low line level region has been equivalent to the number of population added to China's first tier cities and key new front-line cities.

In fact, the increase of users in the sinking market has to be reminiscent of consumption upgrading. Consumers in low tier cities, counties and rural markets are willing to spend more money to get value beyond the product itself.

However, in Chiang fan's view, the scale of users is increasing, and the needs of users are more diversified.

"We never believe in demotion of consumption, but we know that the demand of Chinese consumers is diversified, but the starting point of different consumers is different. We hope to help China's 1 billion consumers achieve consumption upgrading and quality shopping." He said.

Jiang Fan believes that the development of online retail and consumption in China has reached a new stage. Juhuasuan should enable consumers in low - level cities, counties and rural areas to have a better consumption experience and enjoy the same quality life as urban population.

And Juhuasuan's new mission is to meet the new needs of consumers in the pursuit of quality and economy, while improving the efficiency of the supply side, creating huge new opportunities for Taobao Tmall businesses.

According to Liu Bo, general manager of Alibaba marketing platform department, the tide of quality and benefit has arrived. Consumers are more willing to spend money on themselves and their loved ones. They want to spend more money on things that are more accurate.

This requires the platform to operate better and work together with the brand to identify potential consumers through the crowd and portrait behind the quality economy.

As a comprehensive platform, Juhuasuan has deep cooperation with many brands. Juhuasuan hopes to cover quality products to more users by holding the leading brand of the industry, especially the incremental users in the sinking market.

Take the cooperation between Juhuasuan and BELLE, for example, in a "happy gathering day" in September last year, online celebrities and fashion designers broadcast live together to win 103 million people.

There are as many as 1057 intelligent stores in the whole country under the line, and 4000 shops are the exclusive consultants of shopping guides, promoting more than 360 thousand new members in all three or four cities.

This year, Liu Bo said that Ali will launch a new Amoy marketing platform, Juhuasuan, Amoy rush to buy, three specials each day will be combined.

Through new ways and larger scale traffic, users can achieve efficient purchase, get more discounts, and the flow of brand businesses has also expanded.

However, Liu Bo also said that the combination of Juhuasuan, Amoy rush buying and daily specials is not a business combination, but a further explosion of Juhuasuan business through combination. At the same time, in order to integrate the whole business matrix, the scale of consumption and the scale of orders can be further improved.

In order to speed up the penetration and subsidence market, Chiang fan put forward three goals for Juhuasuan in 2019: first, let the four or five line cities in China, rural consumers can buy good quality, affordable goods.

Second, help brands and businesses to reach more consumers, especially consumers from the sinking market; third, help China's manufacturing enterprises upgrade and help China increase its origin and agricultural products.

In addition, Juhuasuan has announced that it will upgrade to "Ali group's quality economic strategy window, the shopping platform of global consumer quality and life's most important choice". In the future, 1000 global industrial belts will be hatched, 30000 brands will be detonated, and the quality of life will be brought to 200 sinking cities.