Chen Zongli, Chairman Of The New Huayuan Group: Empowering Technology And Green Products.

Nowadays, technology, green and fashion are the new positioning for the development of the textile industry, and also the key to the realization of high quality development.

Against this background, in the face of the weakening of international market demand, the increase of comprehensive production costs, the shortage of labor and the stricter supervision of environmental protection, it is generally accepted that spinning enterprises generally attach importance to technological innovation, keep pace with the changing market demand, and make differentiated products positioning, which is the direction to deal with risks and meet opportunities.

As the production base of China's Viscose yarn special products, the new Huayuan Group has always had a clear positioning, and constantly exerting product research and development, using fist products to conquer the market, and get recognition from the industry and customers.

Last year, the new Sadaer products of new Huayuan Group were recognized by the downstream fabric enterprises and led the new trend of the yarn market.

So where is the magic of Sadaer cellulose fiber yarns?

How does it achieve the dual advantages of green environmental protection and pure cotton comfort?

What is the future of market development?

Chen Zongli, chairman of the new Huayuan Group, unveiled the mystery for us.

Act with united strength

Building Sadaer series yarn products

As the production base of China's Viscose yarn special products, the new China Huayuan Group viscose high count yarn has a national share of over 60%, and its influence is increasing day by day.

Why is a company specializing in producing viscose yarn developing and producing Sadaer cellulose fiber yarn and promoting it in the market?

In this regard, Chen Zongli said, the Sadaer series products can be released, from the new Huayuan and Sai Deli company's product development ideas coincide.

Speaking of cellulose fiber, we have to mention the new Huayuan Group's "old friend" Sai Deli company.

"With our experience in producing and developing new products, good yarn is inseparable from new technology and technology, but it is difficult for a skilled woman to make bricks without straw. If we can cooperate with better quality new materials, it will be a step closer to our ideal.

At this point, we coincide with the idea that we have many years of cooperation and have been working on the superfine cellulosic fibers in the past few years.

Chen Zongli said.

It is understood that Saideli and new Huayuan are long-term partners. Over the years, on the basis of good faith cooperation, both sides have made innovations with strong technical teams.

Through the technological innovation and process optimization of both sides, we have jointly produced Sadaer series products which are comparable with the high-end cellulose products in the market, but cost performance is absolutely dominant.

Chen Zongli said that since the launch of Jiangxi Sai Deli, the company is a loyal user of Sai Deli company. At present, the proportion of Sadaer cellulose fiber used in the new Huayuan Group's cellulose fiber products accounts for more than 50%, and the dosage in 2018 is about 60 thousand tons.

Chen Zongli said that Sadaer cellulose fiber is not only green, but also has many advantages. Its texture is soft, bright and clean, its color is moderate, its fabric feels good and its cloth is beautiful.

It has the strength and toughness of synthetic fiber and good spinnability, so that the fabric has good shape and dimensional stability, and has natural wrinkle resistance and ironing. It is more convenient, natural and wide application.

In terms of hygroscopic effect, it is better than the same kind of product. It can keep the fabric dry, breathable and skin friendly, and is beneficial to the physiological circulation and health of the human body.

Compared with pure cotton fabric, it is more comfortable to wear, and is less prone to wrinkling, fading and yellowing of pure cotton fabrics. This is due to the advantages of Sadaer cellulose fiber, which has good dyeing properties, moisture absorption and color fastness, and can be kept fresh and fresh after many washing.

User point praise

Yarn has the reputation of imitation Tencel.

In recent years, with the change of consumption demand, the fabric styles vary greatly, which requires higher physical performance of yarn in all aspects.

At the same time, advocating green consumption upgrading trend is becoming more and more intense. Moisture absorption and other properties even better than cotton cellulose fiber yarn is ushering in unprecedented market increments.

The new Huayuan Group is also seeing the market prospect of cellulose fiber. In the new orientation of technology, fashion and green textile industry, we are constantly upgrading products and bringing Sadaer cellulose fiber yarn to the public.

"Terminal market demand for product differentiation and individuation has been very clear. Around such a market environment, many enterprises must consider how to make corresponding product innovation.

Of course, such a shift also makes enterprises' products worth upgrading.

Chen Zongli said, "we should not only consider the quality of yarn, but also consider whether our new products are environmentally friendly and whether they will bring burdens to our environment.

The Sadaer series yarns are made from cellulose fibers made from the certified plantation of sustainable wood pulp. The 100% bio based waste can be naturally degraded and pollution-free.

At present, the new Huayuan Group's Sadaer cellulose fiber has been successfully applied to knitted (warp knitted) and woven fabrics.

100%Sadaer cellulose fiber has produced 50 to 120 Siro compact spinning lines in batches, with stable indicators, distinctive yarn characteristics, comparable to all kinds of high-end differential products, and has the reputation of imitation Tencel in the market, and is well received by customers.

Many fabric enterprises say that compared with ordinary viscose yarns, the most obvious advantage of Sadaer cellulose fiber yarns is that they are quite soft in making cloth, the cloth is very delicate, the comfort degree is very high with the skin, and it also has the feeling of modal and Lesel.

In terms of washing, it has the characteristics of anti pilling and small shrinkage.

For customers who need dyeing and finishing, Sadaer series products are more uniform in dyeing, brighter in color, and more stable in dyeing. After finishing, the fabric is clean and bright, and the printing effect is better.

Empowerment value

Let customers be brand spokesmen.

In today's information age, "good wine is also afraid of deep alley" is not uncommon.

But for Xinhua source, customer feedback is the most powerful publicity. "Word of mouth between customers is the ultimate goal of our brand promotion. Our goal for brand promotion is to make yarn that is satisfactory to customers, so that customers can be our brand spokesmen."

Speaking of Sadaer brand promotion, Chen Zongli confidently said.

It is reported that the Shanghai yarn exhibition two times a year is a good platform for new Huayuan to display its strength and publicize new products.

Facts have proved that Sadaer series yarn products really shine at the exhibition, attracting many professional spectators.

"Before the exhibition, we send Seidel yarn to our customer samples, customers praise the Sadaer samples and provide cloth samples for us to show to the audience at the exhibition."

Chen Zongli believes that the best way to display Sadaer yarn products is to show the finished products after the application. "Speaking with the most intuitive exhibits is far more powerful than describing the concept."

At present, the Sadaer brand has been known by more and more enterprises. After the yarn exhibition, a large number of sample orders from small factories in all parts of the country have been added. Now there are stable orders from Shaoxing, Tongxiang, Yiwu, Shantou, Puning and other places, and the market outlook is steadily rising.

Turning to the direction of development of Sadaer yarn, Chen Zongli said that the new Huayuan and Eastern Liaoning University jointly established the "new material Textile Application Research Institute", which will further study and give full play to the advantages of Sadaer cellulose fiber application.

"With the support of our company's excellent engineers and professors, I believe that Sadaer products can achieve the sustainable development of cellulose fiber yarns under the premise of no pollution."

Regarding the plan for the future development of enterprises, Chen Zongli said that the subsidiary company's Lihua intelligent spinning 800 thousand spindles project has been built. It is estimated that the total size of the group will reach 2 million spindles in 2022, making it the largest textile fiber application base in the world.