China'S Brand Day Textile And Apparel Industry Activities Lead The Fashion Life And New Consumption.

In order to show the new achievements and new features of the Chinese textile and garment industry, and lead the new consumption of contemporary fashion lifestyle, and create a new chapter and new era of the Chinese people's beautiful life, in from May 10th to 12th, the China Textile Industry Federation planned and undertook the series activities of the Chinese brand textile and garment industry in 2019 by the China Textile Industry Federation.

The event is sponsored by the national development and Reform Commission, the Central Propaganda Department, the Ministry of industry and information technology, the Ministry of agriculture and rural affairs, the Ministry of Commerce, the State Administration of market supervision, the State Intellectual Property Office, the Shanghai Municipal People's government, the China Textile Industry Federation brand office, the China clothing association, the China Household Textile Industry Association, the China Chemical Fiber Industry Association, and the China Textile Construction Planning Institute.

During the series of activities, China's brand development international forum, the textile and garment industry sub forum, the textile and garment industry's own brand consumer goods experience area and main experience activities, the three major parts of the same period were staged.

The three day series of activities, relying on dry goods full forum, rich exhibition content, intimate service experience, human-machine interaction display, immersive new atmosphere, attracted more than 50 media reports from all over the country, and the number of online live hits is more than 99 million 797 thousand.

This series of activities of China's brand day textile and apparel industry has not only fully displayed the leading brands of the industry in the face of opportunities, pushed forward the structural adjustment of product structure and production capacity, continuously improved the supply and innovation capabilities of products and services, but also demonstrated the new development of China's textile industry and the new achievements of its own brand development, interpreted the new connotation of textile and clothing brand, highlighted the new vitality of Chinese traditional culture, guided the vision of leading the new consumption of contemporary fashion life, and with the vision of meeting the new needs of people's beautiful life, demonstrated the "spirit" and "shape" of Chinese textile and clothing brands to the masses.

Experience zone: leading brand highlights the new positioning of the industry

The Chinese brand Day logo is a three foot tripod shaped Chinese seal, whose core is the character "seal".

The word "pin" embodies the core concept of "brand" of Chinese brand day, which opens up a new era of brand development. It contains "grade, quality and taste" and symbolizes brand leading the economy to high quality development.

As an important part of the 2019 China brand day activity experience area of the independent brand consumer goods, in the 800 square meters of the textile and garment industry's own brand consumption experience area, the contractor took the theme of "China brand world sharing", combined with the textile industry's "technology, fashion, green color" new positioning.

Through the division of the three plates of "promising country card, ingenuity and trend prophet", the organizers carefully selected a number of corresponding leading brands of the industry to display.

And these excellent textile and garment brands also show their strength of Chinese brands with their own actions.

In the "promising country" exhibition area, Taiping bird brought the whole matrix brand, through the interesting display of the intelligent hanging system, it embodies the five brand new products.

Five brands, different IP, diversified display of goods, matching young bags and other young forms of sales, have been sought after by many spectators.

On the exhibition of the Boston stand with a strong sense of science and technology, through the combination of "century cloth" Gore-Tex fabric, plus 3 centimeters up to 13 needles quilted edge, and high-end feather and down filling, so that Chinese consumers can appreciate the fashion sense of Chinese products, they can also feel the challenge of domestic products, which is 30 degrees below zero.

Simple outline, jumping color, love through cross-border cooperation with American Graffiti Culture master Keith Harlin, the whole booth is full of vitality.

In addition, through the exploration and practice of smart new retail areas such as big data application, artificial intelligence and Internet of things, love has provided consumers with more personalized new shopping experience and services.

As an advocate of the concept of "life Golf", this bivin Le finery Limited by Share Ltd has been able to meet the needs of the elite multi scene clothing through the display of life series, fashion series and golf series.

In the "ingenuity fashion" exhibition area, the interactive and participable display method of the Chinese Federation of plant dyeing (grass dyeing) industry shows the historical charm of China's printing and dyeing technology, and enhances the national self-confidence of Chinese traditional culture after people have seen it.

As a promoter of natural lifestyle, wo he brand 99% shows the Eastern thought of "harmony between man and nature" through the use of plant dyeing technology.

Yantai Ye Lin and Mei Sheng biological enterprises, as members of the industrial alliance, have also demonstrated their respective achievements in technological pformation.

Wan Shi Li shows how the silk of Chinese quintessence goes out of the pformation and upgrading of "traditional silk + Mobile Internet + cultural creativity + high technology = silk classic industry".

Cheerful home textiles shows the concept of high quality home textiles, smart sleep and health care for the audience.

Yong Liang towel products and Tianyi jacquard fabrics also make Chinese consumers feel the quality and fashion of Chinese brands.

In the "trend prophet" exhibition area, the release of China's fiber fashion trend not only opened up a precedent for the domestic raw material trend research, but also pointed out the direction for improving the soft power of Chinese fiber enterprises.

In addition, the achievements of Sheng Hong, Tangshan Sanyou, Kaisai biology, Jinjiang science and technology and other fiber giants show more people feel the future development trend of Chinese fiber.

In the experience area, the organizers adopt scientific and technological means to enhance interaction.

Innovative design style, rich display content, intimate service experience, interactive display of human machine interaction, immersive new atmosphere, break the external concept of Chinese textile independent brand, and enhance people's consumer confidence in the quality of Chinese products.

Sub Forum: technology cross border fashion green building ecology

In May 11th, the forum of China's brand development international forum on textile and garment industry was held. The organizers took the theme of "technology crossover and fashion green building ecology" as the theme. Through the three major topics of "cross border road searching technology", "avant-garde fashion voice" and "green fashion dress enjoying nature", it highlighted the new orientation of technology, fashion and green development in China's textile and garment industry, spread the new concept of clothing brand development, deepened the audience's awareness of China's textile and clothing autonomy, enhanced consumer confidence in the quality of Chinese products, and led the new consumption of contemporary fashion life.

The forum is chaired by Qu Fei, deputy director of the brand Work Office of China Textile Industry Federation.

Wang Dong, inspector of the Industrial Development Department of the national development and Reform Commission, said in a speech: "in the new era of increasingly fierce international competition and rapidly changing consumer demand, China's garment industry needs to further consolidate the foundation of brand building, grasp the new situation, seize new opportunities and create new advantages.

We must deepen core competitiveness and make full use of cutting-edge technological means to make product innovation.

We should focus on a better life, create a fashion brand that is popular among the people, and promote the upgrading of the supply side brand.

At the same time, we need to enhance cultural confidence and create brand with Chinese characteristics.

Yang Zhaohua, vice chairman of the China Textile Industry Federation, delivered a speech. The theme of this forum is the cross border fashion of science and technology and the creation of green ecology. This theme is the promotion of brand building in the whole industry under the three new positioning of the textile industry, technology, fashion and green.

In the future, we should not only insist on technological innovation as the guarantee of brand innovation, but also rely on fashion creativity as the support of brand soft power, and insist that fashion creativity is the support of brand soft power.

In the "Cross Border Routing Technology" link, the organizers shared the two brands of Bosideng and admiration, highlighted the intelligent development of China's textile and garment industry, spread the new concept of clothing brand development, and created a new atmosphere of cross-border brand new technology for clothing brand, thus promoting the construction of Chinese clothing brand.

Among them, Gao Dekang, chairman and President of Bosideng International Holdings Limited, shared the theme of "brand leading the future" and shared the brand building of enterprises from three aspects.

According to its analysis, the brand should lead the development and the supply chain will be upgraded in an all-round way.

In addition, we must promote the deep integration of brand concept and cultural creativity, and integrate fashion trends and lifestyles deeply.

In recent years, enterprises continue to exert their efforts in intelligent manufacturing and strengthen scientific and technological innovation.

"I often say highly achieving dreams, brand building leads the future, brand value and strength have become the most important strategic resource of Bosideng."

Gao Dekang concluded.

Zhang Rongming, the chairman of the Limited by Share Ltd, describes the brand's back to the audience through "culture brightens the wisdom life".

Through sharing the case of the art museum, Kunqu Opera, the promotion of embroidery, and the cooperation of colleges and universities, the author points out that "culture can nourish the brand, technology can support the brand, so the brand can not be separated from the culture, but also cannot be separated from science and technology".

In the discussion on the issue of "the voice of the avant-garde fashion", the organizers invited the two national brands of Taiping bird and Jin Ba, and conducted in-depth dialogues and exchanges from the aspects of industry development policy, brand development path and experience, to further promote the development of China's textile industry and clothing brand, and to show the brand strength of Chinese fashion.

Among them, Zhang Jiangping, chairman of Ningbo Taiping fashion dress Limited by Share Ltd, said in the theme of "avant-garde Guofeng Taiping youth", because it has its own unique style, Taiping bird can go on and on.

In the course of development, we have the courage to face all the changes and grasp every tiny change of the consumer group.

Up to now, we are still constantly innovating and changing. In the future, the Pacific bird will continue to advance in dreams and courage.

In addition, Zhang Jiangping also said that young employees should be allowed to manage their brands and be a good young company.

CEO, Hong Boming, who is the third generation leader of the enterprise in the 1990s, takes the "let the Chinese brand of 39 years old be more vigorous" as the theme. It shares the practice perception of the enterprise in shaping the brand and maintaining the brand vitality.

"We hope not only to be at the forefront of fashion trends, but also to have a brand with style, aesthetic height and value proposition."

Hong Boming said.

As the last topic of the sub forum, "green fashion and enjoying nature", the organizers shared the green development road of "ingenuity" traditional skills through the dissemination of China's advanced ecological civilization thought and green development concept, and also showed the green development trend and cutting-edge technology of textile in the future, and advocated the new concept of "green consumption and green life" in fashion life.

As the representative enterprise of this topic, Li Jianhua, chairman of Hangzhou's silk culture Limited by Share Ltd, shared the theme of "how to rise Chinese brands".

"How does China's brand rise in the new business era?

I think the application of Chinese culture, the Chinese market and China's high and new technology should be the three magic weapons of local brands.

Let the world fall in love with silk. It is the aim of all things and also our pride. "

And Tian Hong Hui, an intellectual property engineer of Sheng Hong Holdings Group Limited, elaborated on Sheng Hong's brand concept of environmental technology and technology with "eco enterprise, green technology and new technology".

"Innovation is the way to develop products, build brands, and lead the fashion trend, and build the company into many international, brand, and image oriented technology fiber enterprises, and inherit the textile culture."

Tian Hui said.

Supporting activities: leading new retail and new consumption patterns

In May 10th -12, in order to highlight the theme of activities and create a fashion lifestyle immersion experience field, the event organizers launched a series of colorful and special activities in the Chinese textile industry's own brand experience area.

At the scene of the event, there are many colorful activities such as buying show, early looking smart cloud fitting, brand flash show, encountering fashion leaders, fashion wear live show, grass dyed DIY and so on.

A series of diverse, cross boundary and interactive impressions will also allow the audience of the independent brand consumer goods experience area into the textile and garment industry to perceive the new trend of the new era of China's textile and apparel brand under the influence of new retail and new consumption.

Facing the new normal, new consumption and new driving force, the textile and garment industry should achieve high quality development. Technology, fashion and green should have its meaning. Strengthening brand building is the only way.

The holding of Chinese brand daily textile and garment industry is just when it is held.

The series of activities not only show the new development of China's textile industry, but also explain the new connotation of the textile industry brand, highlight the new vitality of Chinese traditional culture, and create a new brand of Chinese brand in cross-border interconnection, highlighting the "spirit" and "shape" of Chinese textile and clothing brand.