See Through The Ten Trends Of The 2019 Garment Industry, Either Change Or Die.

It is said that business is hard to do in 2019, so is the children's clothing industry. In 2019, more than half of the garment industry is going to have trends. We must understand and grasp the trend so that we can constantly improve our brand.

The 01 countries are moving rapidly and sports brands are speeding.

The rise of sports brands to the tide brand is one of the most obvious trends in the past two years.

According to statistics, the scale of sports apparel industry in China in 2017 was 104 billion 500 million yuan, up 9.77% over the same period last year. In 2018, it reached 114 billion 700 million yuan, an increase of 9.76% over the same period last year.

Lining boarded the fashion week for the three time.

Anta's eyes are as sharp as ever: from FILA to Finland sports giant Amer Sports, officially announces the rise of Chinese sports brand to the world!

Our domestic sports brand is catching up with Nike and Adidas at full speed. It is not only the upgrading of the product's appearance, but also the pursuit of quality.

Look at the tide cards once used to be sneered at. Now it is also a beautiful battle to turn over - Taiping birds play a cross border and win a vote of fans!

When the millennial generation becomes the main consumer, the demand for sports brand and tide card is also growing. It is no exaggeration to say that in 2019, China's sports and tide brand market is in full swing.

02 quality first, fast fashion declining.

Fast fashion is rapidly fading at the naked eye, and is gradually disappearing in the era of fast production and competition. The once fast fashion brands once entered the cold winter period.

Topshop losses, disbanded with Chinese partners and withdrew from the Chinese market.

New Look did not perform well.

H&M Nyden business reorganization, CEO resigns;

GAP quit the Australian market, closed shop and closed the core flagship store of Fifth Avenue.

Forever 21 withdrew from the French market.

...

25% of female consumers said they would no longer buy fast fashion clothes from 2019. Most of them are young consumers.

Nowadays, consumers are not only satisfied with the needs of the United States, but more about quality assurance. Even after 90, and even after 00, are such a consumption concept.

Therefore, in 2019, it was not enough to rely on "fast".

03 online offline convergence acceleration

Throughout the apparel retail market at home and abroad, with the advent of the digital age, the popularity of the Internet and the change of consumer lifestyles, more and more garment companies have accelerated the integration of online and offline businesses.

UNIQLO: after ordering online, hundreds of stores on the line support pickup within 24 hours.

Taiping bird: through commodity, payment and other dimensions to open up, support stores to scan code purchase, store self mention and other new businesses;

By 2019, online offline picking, or offline experience online shopping has become a major trend in the apparel industry.

04 traffic and brand collective sinking

On the other hand, it is almost a saturated second tier market, and the three or four line cities that have not yet been fully developed. For domestic clothing, the three or four line city has become a tempting cake.

Three years after the establishment of the Nasdaq, the company pioneered the opening of the sinking market. Immediately after that, the listing of interesting headlines has once again proved the great potential of the sinking market and has attracted more brands to sink.

In addition to the early local brands such as Hai Lan home, Anta, Semir, YISHION and other local brands in the three or four line market, many second tier brands are starting to share a slice of the cake: La Natsu Bell plans to open more than 3000 stores in 3 years, focusing on two or three and below cities to further enhance the layout of the three or four tier cities.

05 product personalized demand increases

The three factors, consumption ability, consumption psychology and social progress, have led to the concept of personalized customization, which is based on the demand of people's own expression.

The apparel industry has developed from the stage of lack of products to the stage of commodity proposal that meets the needs of individuation. Consumers need no longer a single price for products, but more for brand value added.

Personalized demand and customization will become more and more popular with people's understanding of themselves. Expressing the aspirations, affirming the core values and satisfying the loneliness attribute must be the next blue collar of the clothing industry. 

06, the transaction chain will be shortened.

With the advent of the era of big data, people are getting closer and closer to the essence of things, banning redundant programs, and directly referring to the core values of things.

As a result, the channel level of garment industry is extremely compressed, and the chain between factories and consumers will be shortened indefinitely.

07 site selection is no longer a decisive factor.

The rise of Internet tools has made all self built traffic possible, including micro-blog and jitter, which are now normalized app. As a result, Wang Pu passenger flow will no longer be the only choice.

08 changes in cooperation between shops and shopping centers

When the location of Wang Pu is no longer the only choice, the situation that shops once rely on shopping centers will change.

In the next 3 years, shopping centres will be eager to attract shops that attract customers. They will rely on stores in turn, and even change their ways of cooperation. Now, big business circles are competing for new species.

09 from cross-border to unbounded

Within 5 years, the boundaries of the garment industry will be blurred. We can see from the current trend.

1, fashion movement, sports fashion;

2, high street is high fixed; high fixed height street;

3, integration of fashion and high technology;

4, no gender, LGBT in both sexes.

5, two (four) a year to no season.

6. Integration of sales, promotion and social interaction;

10 no innovation, just wait for death.

At this stage, advertising and marketing will fail in the next 5 years. In the era of consumers at the core, fans will not gather fans will go bankrupt!

After the clothing industry, innovation will become the norm, whether it is store design, product image, or marketing techniques, and even services.

But all innovations are based on consumers' shopping experience. The rules of the apparel industry will become more and more entertaining.