Back In Autumn And Winter

From August 28 to 31, Intertextile China International Home Textiles and Accessories Fair (hereinafter referred to as "Intertextile home textile exhibition") will usher in its 25th year of successful holding. In the past 25 years, Intertextile has always been at the forefront of the home textile industry. The concepts of terminal innovation and product innovation advocated by Intertextile have always led home textile enterprises forward. As the largest professional home textile platform in Asia, the organizers have been committed to creating upward force with enterprises.

Recently, Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association In an interview with the media, he said: "over the past 25 years, the home textile exhibition has always adhered to everything, starting from the needs of exhibitors and visitors, and using the exhibition platform to promote the rapid development of the whole industry. It can be said that today's home textile exhibition has become the best stage for domestic and foreign enterprises to show their strength and the most prestigious industry event."

Looking back on the past

Home textile exhibition leads industry development all the way

Intertex is also the development of China's textile industry in the past 25 years.

Recalling the start-up period of the exhibition in 1995, Yang Zhaohua said: "we introduced international exhibition companies, joined hands with powerful partners, adhered to the professional concept of holding exhibitions, changed the situation that domestic trade fairs were unified, supported the trade platform of China's home textile industry, and declared that the exhibition has entered the era of specialization." It was also at the first exhibition that the concept of "home textiles" was formally introduced into the industry, which inspired and promoted the rapid development of China's home textile industry. It also changed the face of "national bed sheet" used almost all over the country, and opened the era of home life.

After entering the 21st century, diversified development has become the global rhythm. Intertextile home textile exhibition constantly adjusts its strategy according to the changes of consumer market. It formally puts forward the concept of "big home textile" in the industry, clarifies and clarifies the categories of big home textile, which provides strategic guidance and practical platform for the layout of "big home textile" in the future. From the tenth five year plan to the Eleventh Five Year Plan period, the rapid development of the whole industry promoted the rapid development of the exhibition. In this period of rapid development, the concept of "dajiafang" has been constantly improved, and the exhibitors are more comprehensive. At the same time, in view of the good foundation in the early stage, Intertextile home textile exhibition has opened a precedent in promoting the protection of intellectual property rights, publishing the popular trend of Chinese home textile, gathering industrial clusters to participate in joint exhibitions, introducing intangible cultural heritage exhibition areas, and advocating cross-border cooperation.

During the 12th Five Year Plan period, China's home textile industry has transited from rapid development to steady progress. Under the situation that the industry is facing downward risks, the exhibition has worked hard to improve its internal skills, deepen its services, and help enterprises to establish confidence and forge ahead. During this period, European exhibitors returned to the exhibition, and domestic outstanding brand enterprises leading the domestic textile industry also concentrated in the exhibition, and the exhibition paid more attention to the promotion and promotion of brands. At the same time, the concept of cross-border cooperation has been comprehensively improved. The exhibition has joined wallpaper enterprises, overall home furnishing enterprises and sunshade curtain enterprises. Various cross-border activities also actively help home textile enterprises to find new cooperation space.

After entering the "13th five year plan" period, the industry takes promoting the supply side reform as the main line, speeds up the cultivation and development of new kinetic energy, implements the "three product strategy" with increasing variety, improving quality and creating brand, and advocates "new home textile and new life". Intertextile also actively promotes the innovation and development of the industry, advocates the transformation of the industry to "big home". Through holding various cross-border cooperation activities, it leads home textile enterprises to conduct in-depth docking and exchange with enterprises in other industries, and achieves preliminary cooperation, which has made a good start, and makes the "big home" mode appear in the industry. In the process of transformation, home textile exhibition also helps home textile enterprises to improve their design ability (from graphic design to overall design) and product integration ability, which will lay the foundation for the realization of overall soft decoration in the future. During this period, the spring home textile exhibition was also restarted. The exhibition of two seasons a year made the categories of exhibition more differentiated and enriched, and the exhibition platform was more professional, meeting the procurement needs of different periods.

Looking back at the past 25 years, the development of Intertextile has promoted the rapid development of the whole industry and made great contributions to the industry. Along the way, the innovation and success of home textile exhibition can not be separated from the full support of all parties related to the industry.

Yang Zhaohua said that in order to thank the industry enterprises, clusters, local associations and relevant partners who have been actively participating in and supporting the home textile exhibition, we will hold the "25th anniversary award ceremony of home textile exhibition" at the 2019intertextile China International Home Textiles and accessories (autumn and winter) Expo, and thank you for your support for the exhibition and your contribution to promoting the development of the industry. It is reported that five awards will be presented on site, including outstanding contribution award, sincere cooperation award, excellent enterprise award of quality engineering, Industry Promotion Award and pioneer Partner Award.

Looking forward

The new exhibition is expected

In the past 25 years, Intertextile's intention to lead the development of the industry has not changed. At the same time, everything starts from the needs of exhibitors and visitors. In the important period of industrial transformation and upgrading, home textile exhibition actively guides enterprises to carry out innovation and development, and strive to win the opportunity and initiative of industrial upgrading.

It is reported that this year's exhibition activities are more refined and differentiated, with the aim of helping enterprises achieve better exhibition effect. For example, in view of the fine differentiation of cross-border activities, the first is to establish the concept of "overall soft decoration", expand the scope of cooperation with furniture enterprises, and widely invite designers and furniture brands to participate in the exhibition by using the home decoration building materials platforms such as incredibly home and red star Macalline. Second, with the help of the local government of the industrial cluster, the home textile industry cluster and the furniture industry cluster will be connected to promote in-depth cooperation. Third, promote the landing of "overall soft decoration", integrate more home decoration enterprises and carpet enterprises, and enhance docking cooperation. The fourth is to jointly hold the exchange and docking activities of designers at home and abroad in different forms and themes with Frankfurt, and guide the designers to visit the 5.1 brand Museum, and carry out docking with enterprises, so as to help exhibitors and Exhibition clusters realize the "drainage" of design resources.

Yang Zhaohua stressed: "the purpose of holding industry exhibitions is to give exhibitors a sense of gain. On the basis of the sense of gain, they should also provide direction for their future transformation and upgrading. I think this is the important significance of the association to hold home textile exhibitions. This year, one of the key points of the exhibition is to lead enterprises to establish the overall soft decoration concept, advocate enterprises to "change from cloth production to soft decoration scheme provider", and support furniture enterprises and building materials enterprises to realize the implementation of whole house customization. In the past few years, 5.1 brand hall has gradually changed in this direction, and the effect has begun to show. "

This year, the "finished curtain exhibition area" located in the North Hall of the exhibition is highly anticipated, because since the beginning of the year, the topic related to finished curtain has been ranked top 1 in the industry, and everyone pays close attention to its future development. The concept of finished curtain is actually forced out according to the changes of market consumption habits, and it is also the inevitable choice for cloth art enterprises or industries to take the road of branding. Therefore, home textile exhibition and Industry Association will actively promote the development of finished curtain, gather resources from all parties, such as furniture enterprises and whole house customization enterprises, and use more diversified cooperation methods to boost the transformation and upgrading of fabric industry and enterprises. At the same time, the association will also release the finished curtain standard at this exhibition, hold the "curtain future development trend forum", invite outstanding enterprise representatives and industry experts to discuss the industry development prospect, recognize the future development direction of finished curtain, that is, finished product delivery of personalized customized window curtain and standardized finished curtain; guide the industry and enterprises to develop in detail The new positioning will finally promote the whole fabric industry to take the road of brand development.

It is reported that in order to expand its influence, the organizers have also built three webcast rooms of "ins style", "salt can be sweet" and "new national style" in the finished curtain exhibition area based on the lifestyle and home style of "generation Z". Six home textile webmasters were invited to carry out live broadcast with goods during the exhibition. At the same time, there was also a live video activity of "changing curtains and changing homes" jointly held with tmall home textiles.

In addition, this year's 8.1 museum is also a bright spot. Some enterprises such as household accessories, pillows and carpets are gathered in the museum, focusing on the concept of soft decoration. It is reported that although this year's 8.1 Museum has not yet formed a very big climate, this is the home textile exhibition is enabling the industry to realize large home and whole house customization. In the future, the Home Pavilion is bound to expand gradually and become the focus of the exhibition area.

This year, the international economic form is complex and changeable, and the trade friction between China and the United States is constantly escalating. Under this background, home textile enterprises are full of expectations and hope for the upcoming autumn home textile exhibition in 2019. Yang Zhaohua said: "although the current international economic form is changeable, opportunities and challenges coexist. China Home Textile Association will lead enterprises to actively adjust the product structure and market structure, continue to assist the supply side structural reform of the home textile industry, promote the high-quality development of the home textile industry, and strive to realize the transformation of the home textile industry into a service-oriented manufacturing industry. "