People Pay More And More Attention To The Comfort And Health Of Textile Products.
Recently, over 4400 exhibitors from 33 countries and regions such as the United States, Italy and Japan participated in the exhibition at the China international textile fabrics and accessories (Qiu Dong) Fair held in Shanghai.
As a leading enterprise in the textile industry, DuPont Co Technological innovation has always been in the forefront of the industry. What kind of black technology products and solutions have been brought to the exhibition? What kind of path will we point out for the development of the industry? To this end, the reporter interviewed. SORONA global marketing director Renee 。
In the interview, Renee made detailed answers to the development trend, difficulties and development ideas of the textile industry.
Fabric needs to satisfy consumers' yearning for a better life.
With the improvement of life, people pay more and more attention to the comfort and health problems of textile products. Fabrics that are comfortable with all kinds of natural fibers and functional fibers are getting more and more popular. Products with the concept of environmental protection and sustainable development are becoming the first choice for Industry and consumers.
Renee told reporters that the DuPont brought two mainstream products, one is memory fabric, the other is for making a coat. It can fold and pack it, make it wrinkle at will, then wipe it with hands, the wrinkles are flat. The other one is elastic fibers, which can be used to make swimsuits to high fashion products. Without using spandex, the products can be comfortable and resilient, with excellent recovery and shape retention.
DuPont exhibited a series of brand-new products, causing visitors to stop. The artificial fur made of SORONA SORONA does not use real animal fur at all, but also has beautiful fur fabrics. The thermal filler material is made of SORONA and regenerated polyester fiber, and the new shoe material knitted fabric is characterized by "lasting elasticity, restoring shape", and can replace spandex in elasticity.
SORONA material is different from spandex. After washing, drying, contacting chlorine or high temperature, the spandex will be damaged. So if you wear spandex pants, your knees will soon be loose. SORONA has no such problem, it will not be damaged after washing, and will not be affected by external factors, so it will not be as loose and elastic as spandex garments, which will bring a new experience to consumers.
Environmentally friendly fabrics will become mainstream fabrics in the future
Data show that the total number of clothing sold worldwide in 2017 has reached two times that of 2003. This figure not only shows the rapid development of the real economy, but also reflects the rapid rise of the fashion industry at an unprecedented rate. At the same time, hundreds of billions of dollars worth of clothing are eliminated every year. The total inventory of waste clothing has reached 100 million tons, and the demand for textile fabrics to develop "green ecology" has become more and more intense.
DuPont SORONA is a spinning grade polymer produced by DuPont Co in biotechnology. It is also suitable for fiber and fabric production in the same way as various high-performance fibers developed by DuPont Co in the last century. What's different is that the SORONA part is free from traditional petro chemicals and produces renewable resources. It has the characteristics of soft touch, high color fastness, reduced pilling, and perfect combination with environmental protection. It can be widely used in clothing, carpets, home textiles and other fields.
Renee said that the product of SORONA is really exciting. Because it is a part of bio based products, and 37% of its raw materials come from plants, thereby reducing its dependence on oil resources. In addition, compared with nylon polymers based on petrochemical raw materials, the same yield of SORONA polymers can reduce energy consumption by 30% and 63% of CO2 emissions in the production process. Because of its long stretch back elasticity, it is more durable and the clothing wears longer. More importantly, to the end of the product life, but also recycling. Renee said: "unlike spandex, spandex is not conducive to recycling. SORONA technology can be easily recycled, so it is sustainable from the beginning, the middle stage, to the end.
SORONA is compatible with the two major trends of environmental protection and elasticity. It has the characteristics of polyester, nylon, acrylic and spandex. It is soft, skin friendly, fluffy, warm, comfortable and elastic, excellent recovery, shape retention, chlorine resistance, UV resistance and color fastness. It is a rare innovative raw material. Some experts and scholars say that it can be used alone or combined with other fibers, which will endow fabrics with different properties.
We should strengthen the recognition and acceptance of environmental friendly fabrics.
In 2017 and 2019, DuPont SORONA has set up a showroom in Keqiao, Shanghai and Qingdao. As an ecological, environmentally friendly and sustainable textile product, it hopes to work together with downstream customers to upgrade the textile and garment industry, build high-end textiles and develop the fashion and creative industries.
Renee introduction, SORONA was originally developed as a carpet material sales, sales are very good. 15 years ago, the company introduced it into the clothing and textile market. After that, it has a good performance in China, in Asia, Europe and North America. We believe that SORONA has both sustainability and unique performance and will continue to sell well. People are looking for more environmentally-friendly materials, but at the same time, they also want to be comfortable, beautiful and wear decent material. We feel very lucky that SORONA can meet these two needs at the same time.
Renee believes that with the development of industry and market demand, environmental protection is imperative. For enterprises, in addition to research and development efforts, publicity and promotion is also very important. Many consumers do not understand the meaning of environmental protection for fabrics and clothing, so we should make some efforts to publicize this point, so that terminal consumers can truly understand why we need to make environmentally friendly fabrics and environmental friendly fibers.
A fiber, unlimited. SORONA has stronger applicability and better performance, and is suitable for application services in various life scenarios. It will provide consumers with a comfortable and healthy lifestyle, and will help textile enterprises further transform and upgrade.
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