The US Delegation Has Launched The "Gourmet Spring Outing" Campaign Covering 14 000 Restaurants.

Hot pot, fried chicken, barbecue, cake, spicy hot tea, milk tea... In a minor study called "what we most want to eat after the end of the epidemic", people have arranged the order of the flavour of "spicy, sour, sweet, sour, crispy and crispy".

And after these retreats, they can be overfulfilled in the Spring Festival.

In March 18th, the "Spring Festival" was launched by the "Spring Festival". It is understood that this activity covers not only Dicos, KFC, McDonald's, pizza hut, Yada Inaka, baekyuan, grandma's home, seabed fishing, Sebei oat noodle village, Wang Pin steak and other national catering and retail brands, covering over 14 stores in over 1000 cities, but also has many limited time kill, 9.9 yuan discount packages, big 50 percent off and other preferential activities. The event will last until April 10th, covering 23 days, covering the whole Qingming holiday.

This event is also open at the US group App and the public comment App. Open App, click the "delicious food" channel or slide down the front page, you can find the activity area. Based on the location of consumers, the US group can also recommend businesses nearby to participate in real time activities.

From March 18th to March 22nd, activities first started the warm-up stage. At this stage, snacks such as snacks, fast food, drinks, fruit retail and other convenience "one person take away" is the main product, and there are "one person food is not going to go on, 9.9 yuan to eat enough", "snacks and drinks limited time concessions" and other exclusive activities.

Activities include snack snacks, drinks desserts, Japanese and Japanese Western food, local characteristics and many other kinds of food, including KFC, Burger King, Dicos and other Western fast food, but also have a taste of the United States, tea, DQ snacks and other drinks, as well as Xibei, local gas, fishing Wang and other Chinese meals.

Because the impact of the epidemic is not yet over, the "one person take away" approach helps consumers to feel comfortable spending, and the rich choice can also meet the needs of consumers.

After the end of the warm-up period, the Ching Ming Festival is approaching. It is a good time for consumers to relax and spend their leisure time. The demand for food will also change from fast to easy snacks to fast food.

It is understood that the main activities will also be based on the main meal, covering hot pot, barbecue, daily food, Korean food, Western food and other food categories. During the Ching Ming period, there will be preferential activities such as "big time discount".

With the domestic epidemic becoming stable, consumer demand gradually recovered, leading to further resumption of production and resumption of business. According to the US mission data, as of March 15th, the resumption rate of catering businesses reached 69.5%. The key to food resumption is to ensure safety. It is worth mentioning that the main food and beverage businesses participating in the "gourmet spring outing" are "safe restaurant". It is understood that as of March 17th, there are more than 14 million households through online intuitive display of business epidemic prevention health initiatives, in the US group, the public comment App get "safe restaurant" logo.

CFB group owns DQ, bar John and other brands, not only to participate in the "gourmet spring return" activities, but also one of the first batch of experimental restaurants. Xu Weilun, CFB group CEO, said, "the safety and security restaurant enables the enterprise's prevention and control efforts to be on-line and visualized. For the industry, it can enable more catering enterprises to do their best to ensure safety and health, and promote the gradual restoration of production and life order. For consumers, it is a guide to shop selection in the face of epidemic anxiety, and can be assured to buy and enjoy."

Making consumers comfortable with consumption is the first prerequisite for consumption recovery. In the "spring breeze action" version launched recently by the US group, "comfort" consumption is one of the important measures through the "comfort restaurant", "peace of mind" and "comfort code" to realize the safety protection under the combination of online and offline. The head of the US delegation said, "while meeting the needs of consumers, we also hope to build a trust relationship between the catering businesses and consumers with a sense of security, and promote the orderly recovery of food and beverage consumption and steadily warm up to greet the spring."