How To Embrace The Digital Economy And Release The Potential Of Consumption? Representatives From The Two Sessions And Industry Leaders Actively Offered Suggestions.

"China's economy is a sea." China today has the world's most complete and largest industrial system, strong production capacity and perfect matching capabilities. It has more than 100 million market players and more than 1.7 billion talents, as well as a large scale domestic demand market formed by 1 billion 400 million people, including more than 400 million middle-income groups, and has established a social advocate that is not only conducive to stimulating the vitality of market players but also giving consideration to efficiency and fairness. The basic economic system provides solid support and deep foundation for us to meet challenges and seize opportunities.

　　 During the NPC and CPPCC sessions, hot topics on China's overall economic situation continue to ferment. General secretary Xi Jinping pointed out that China's economy has withstood the severe test brought by the epidemic and has shown great resilience and great potential. Facing the future, the general secretary pointed out that we should take the domestic demand as the starting point and foothold of development, accelerate the construction of a complete domestic demand system, vigorously promote innovation in science and technology and other aspects, and speed up the strategic emerging industries such as digital economy, intelligent manufacturing, life and health, and new materials.

　　 The textile industry is a pillar industry of the national economy. It is of great significance for the development of the industry to build a healthy and orderly environment for e-commerce development, to release the potential for consumption, to promote digital transformation, and to increase technological innovation in the textile industry. What are the effective transformation measures in this special period? Let's listen to the representatives of the two conferences and industry.

　　 1 / promote the orderly development of e-commerce in textile and garment industry and promote the release of consumption potential.

　　 During the two sessions, the topic of "live goods" was mentioned frequently. The NPC deputy mentioned that the Internet can transmit information better and faster, and it is also a beneficial attempt for the modernization of grassroots governance. The premise of continuous hot weather is the quality of products.

　　 It is noteworthy that since 2020, the offline channels have been frozen, and e-commerce has become a new engine to boost economic development. At the same time, it should be noted that online channels are also faced with many problems and difficulties, such as fair competition and intellectual property rights. Therefore, in this process, it is imperative to promote the orderly development of e-commerce and promote the consumption potential of the textile and garment industry.

　　 In view of this problem, Deputy director of the National People's Congress, Qiu Guang he, chairman of Semir clothing, Wenzhou The following suggestions are put forward: first, reduce the operation cost of e-commerce. It is hoped that the relevant government departments can launch a phased user flow support policy in light of the actual situation in the textile industry. Two, it is hoped that local governments will increase their policy support for enterprise online business development, such as whether they can refund the tax generated on line sales in 2020, rent relief for office space of e-commerce enterprises, and support textile and garment enterprises to participate in professional exhibitions on line and offline. The three is to promote the construction of cross-border e-commerce support system, such as supporting the optimization of the layout of overseas warehouses, supporting the development of overseas electronic business in the central and western regions, and promoting the development of cross-border electric business in China and the important cities along the belt. The four is to create a fair and orderly competitive environment. It is mainly suggested that market regulators should strengthen the management of the existing electronic business platform. We should intensify efforts to crack down on illegal activities such as counterfeiting and shoddy, infringement of intellectual property rights and commercial blackmail, and improve business protection mechanisms and complaints channels so as to achieve efficient and rapid rights protection.

　　 For measures to promote the release of consumption potential, the "2020 video conference of the two textile industry representatives" was held recently. Sun Ruizhe, President of China Textile Industry Federation The following suggestions are put forward: first, introduce temporary tax reduction measures to enhance the income and consumption ability of middle-income groups. Second, governments at all levels should strengthen market consumption guidance and encourage consumption categories to expand to textile and clothing fields. Third, local governments at all levels should strengthen the price guidance for the rental of commercial entities, reasonably regulate the rental prices of shopping malls, and encourage qualified local governments to grant rent subsidies to enterprises. Fourth, we need to promote policies and measures to stabilize investment and strengthen support for industries such as short board, quality improvement and other types of investment, so as to play a key role in effective investment. Fifth, governments at all levels through financial subsidies to support the preparation of various online sales fairs, supply and demand docking and other sales platforms, free of charge for the majority of small and medium enterprises to provide market channels; combined with the progress of epidemic prevention and control, orderly opening of exhibition activities, exhibitors to give booth fees and other subsidies.

　　 2 / accelerate digital transformation and promote intelligent manufacturing in textile industry

　　 In recent years, the new generation of digital technology, represented by big data, cloud computing and artificial intelligence, is changing rapidly. It has spawned a new economic development form of digital economy. In 2020, with the sudden emergence of new crown pneumonia, online meeting, online education, online medical care and other online demand become more and more intense. The "digital economy" has become an important starting point to meet the production and living needs and to promote economic development.

　　 Textile and garment industries and enterprises have actively explored digital economy and intelligent manufacturing. Gao Dekang, chairman of Bosideng Group Co., Ltd. The new crown pneumonia epidemic is a test for enterprises. The national textile and garment enterprises are doing their best to grow steadily. Under this background, Gao Dekang suggested that we should speed up the transformation and upgrading of enterprises' digitalization. In difficult times, enterprises are forced to think deeply and model changes. Enterprises should reduce losses by online transactions, actively adapt to new formats and new models, and turn crises into opportunities. Gao Dekang also hopes that the government will step up efforts to support Internet construction, and guide financial institutions to support the transformation of the textile industry related businesses.

　　 Xia Changliang, member of the CPPCC National Committee and President of Tianjin University of Technology Speaking of China's textile industry has become an international leading industry. In the future, we should seize the opportunity of industrial digitalization, focus on the construction of the textile industry's Internet platform and the textile industry's big data center. For digitalization, he put forward the following suggestions: first, build an industrial interconnection platform across the textile industry, realize the convergence and sharing of manufacturing resources, and create the digital hub of the industry. The two is to build the big data center of the textile industry, to support the textile digitalization economy construction, and to interconnect with key big data centers, and to enhance the management ability of digital resources. It is suggested to introduce relevant policies to promote the overall circulation of data and release the multiplier benefit of digital development to the industry. Finally, the leading role of science and technology in textile industry will be realized.

　　 Qiu Guang he Suggestions are also put forward to inject new kinetic energy into the digitalization of traditional industries. In traditional industries, Semir has always attached importance to the upgrading and transformation of the digital industry chain. Since last year, Semir has been actively promoting the re optimization, upgrading, and empowerment of the industrial chain with the core of "new retail, new platform and new ecology". In this report, it is clear that we should comprehensively promote the "Internet +" and create a new advantage in the digital economy. He believes that the same frequency resonance of national policies and enterprise strategies will bring new opportunities. Many traditional industries in China will also have the opportunity to add new development momentum through reengineering and integration under the support of digital power.

　　 3 / increase the guidance and support of scientific and technological innovation in textile industry

　　 Scientific and technological work has played an important role in supporting high quality development, improving people's well-being and ensuring national security. It is noteworthy that the new crown pneumonia epidemic has made an important test of China's technological innovation capability. In the future, technological innovation is still an important force driving economic development, and its importance will not change. This year's "government work report" also clearly put forward to improve the support capability of technological innovation.

　　 During the two sessions, discussions on technological innovation were endless. Robin Li, chairman of the CPPCC National Committee and chairman of Baidu I have talked about the understanding of improving the support capability of technological innovation. He said: "after so many years of development, China's future development momentum depends largely on technological innovation. And technological innovation is different from western countries, and we should have more top-level designs.

　　 The textile industry is an important livelihood industry and an internationally competitive industry in China. It is also an important industry in the development of technology and fashion, and is closely related to satisfying people's yearning for a better life and building a moderately prosperous society in an all-round way. Aiming at textile science and technology innovation, Xia Changliang, member of the CPPCC National Committee and President of Tianjin University of Technology Suggestions: increase support for textile technological innovation and technological transformation, and suggest that the government should increase support for key technologies such as textile industry's strong foundation projects, intelligent manufacturing, green manufacturing and "necking", and promote the construction of the national technological innovation center in textile industry in a timely manner.

　　 Sun Ruizhe, President of China Textile Industry Federation It is also mentioned that we should increase technological innovation and technological transformation in the industry and suggest that we should study and introduce policies and measures to deduct income tax from a certain proportion of investment in technological transformation of enterprises, and further increase the proportion of R & D expenses and brand publicity expenses before tax deduction, so as to enhance the input and output of enterprise innovation and technological transformation. The enterprises should purchase the design manuscripts and other product development costs into the pre tax deduction range, so as to encourage enterprises to expand investment in creative design, and strengthen the support policy for the public service platform of the regional industry, so that the regional industry public service platform can provide SMEs with low cost and efficient technological innovation services. To promote textile enterprises to achieve product structure adjustment, improve quality and reduce costs.