Changshu Tianhong Clothing City And Merchants Hand In Hand Against The Road After The Epidemic

The main clothing store of "3F" is a standard clothing store in Changshu. Since March this year, "jiarenfendi" has maintained a strong growth in turnover of 300000-500000 per month in the first half of this year, which is an epitome of Changshu Tianhong clothing city's successful response to the impact of the epidemic. When asked how to achieve such a "miracle" in a difficult situation, Xiao Min, brand leader of jiarenfendi The first is that we tell the service, "confidence."

For clothing wholesale entity management, Xiao Min has always had a firm understanding: the industry and environment are always changing, but there is only one fundamental factor that really determines business performance, that is, "people". This person refers to the decision-maker of the store. The height of the decision-maker's thinking determines the upper limit of the store's future development. The layout planning of the decision-maker's operation determines the direction of the store's current performance.

Therefore, since the outbreak of the epidemic this year, Xiao Min has not complained negatively and chose to "let nature dictate". Instead, he has actively contacted the market to understand the resumption of work, actively cooperated with various epidemic prevention work, and with the help of market management, completed the preparation for returning to work ahead of time, and became the first batch of shops to enter the market again. Xiao knew that with the stability of the epidemic prevention and control, the market demand would certainly show a recovery trend, At this time, the earlier you enter the market, the more you can find the difficulties and business opportunities under the new situation, and seize the market one step ahead.

It is based on such a positive cognitive judgment that Xiao Min has started to solve the problems of low staff attendance rate and poor raw material supply of manufacturers while many merchants are still hesitant to wait and see, thus laying a solid foundation for this extremely short sales period of spring clothing market. At the same time, with the introduction of a series of supportive policies such as "free parking for buyers" and "rent reduction" in Changshu Tianhong clothing city in mid and late March, Xiao Min is more confident in business. At this time, he has already made the business layout after the epidemic. First, he successfully passed the vacuum period by relying on spring clothes prepared years ago, and then aimed at the changes in the public life scene after the epidemic, he launched home clothes and home pants And other drainage products, sold tens of thousands of units, and achieved the excellent results of store performance and staff assessment in March.

Xiao Min said that the growth of professional market merchants can be generally divided into three stages. In the first stage, they enter the industry, learn to grow, accumulate experience and think about entrepreneurship; in the second stage, they become individual owners and get stuck in the bottleneck of small achievements, and then begin to be content with the status quo; in the third stage, students will think about the layout of strategies, create targeted business models, corporate operation and platform management, The experience of replication is expanding to success. Many merchants can go to the second stage, but it is difficult to get to the third stage. The second stage is the most dangerous stage, because the merchants in this stage are most likely to be complacent and complacent.

This seemingly simple experience tells us a serious problem faced by the development of professional market at present: the proportion of merchants operating in professional market is generally not high, and brand cultivation has a long way to go. The proportion of self-employed in many professional markets is as high as 80%. The self-employed have strong flexibility. However, their ability to resist risks is weak and their core competitiveness is not strong. Once the market environment changes greatly, it is easy to be swept away by the waves. At present, the internal and external development situation is complex. The professional market and even the city managers are in urgent need of merchants to stride into the third stage. This is also what the merchants must deeply consider if they want to survive.

Under the epidemic situation, business pressure is a common test faced by professional markets and merchants. Local thinking and fighting on their own will become the cause of each other's crisis; transposition thinking, playing their own role and cooperating to solve problems will be the key to tide over the difficulties hand in hand. In an epidemic situation, the professional market and business operators are closer, understand each other more deeply and cooperate more closely, which may open a new window for them.