Why Is Laofengxiang, A Century Old Tide Brand, Highly Praised

There is such an enterprise in China. It was founded in the Daoguang period of the Qing Dynasty. It spans two centuries. You may see it in the streets and in various supermarket chains. It is Lao Fengxiang. The baptism of a hundred years of time has not left a trace of time on its body, just like the gold and silver jewelry it sells, which is low-key, luxurious and long-lasting.

Over the past century, Lao Fengxiang has always maintained the spirit of pioneering and enterprising, inheriting and innovating. Combining Chinese and Western culture, he has created a series of exquisite gold and silver jewelry. His design style is bold and free, and he never sticks to the ancient ideas and dares to challenge the peak. In 1983, Lao Fengxiang was ordered to accept the Olympic silver medal awarded by the International Olympic Committee. Three masters came out together, It took only one week to create the medal used by the International Olympic Committee for awarding awards. Its production process and design reached the standard required at that time. It was highly praised by the then IOC President Samaranch.

The spirit of craftsmanship has long been integrated into the whole brand culture of Lao Fengxiang. Lao Fengxiang always pays attention to talent training. In 2004, he invested a lot of money to establish a "famous teacher creative center" in the head office. The innovative trading mode made the designer go to the front desk and start to face to face with customers. He also created a series of masters such as Zhang Jingyang, Zhang Xinyi, Huang Wen and Lu Lianlian, At the age of 35, Master Zhang Xinyi became the youngest master of Chinese arts and crafts in China, and also the inheritor of the national intangible cultural heritage "gold and silver fine work". It is precisely because of this concept of attaching importance to talents and constantly developing and innovating that the glorious old Fengxiang group has been created.

In 2017, Lao Fengxiang launched a series of watches and clocks, which made up for the blank of Laofengxiang group's product business line. In five years, Lao Fengxiang combined mechanical watch and jewelry technology to create a series of themes, such as handed down, respected, Phoenix dancing and happy moon. These clocks and watches, which have poured the essence of Laofengxiang's jewelry culture, have created many unique rare treasures, The appearance of its fashion trend, selection of high-quality jewelry materials, after the market has been highly praised, become people's mouth of the tide brand hard goods, but also the fashion trend of people's choice.

In any era, gold has its unique significance and collection value, and we believe that Lao Fengxiang, who adheres to the quality of craftsman, will surely rely on the spirit of innovation and challenge, and become more and more new as gold shines in every era. Similarly, with the continuous expansion of China's overseas market, Lao Fengxiang will certainly become a tide brand hard goods with Chinese characteristics and gain more favorable comments.