How Far Is Zhejiang From Building A Global Textile Industry Chain?

Regional economic competition often falls on industrial competition.

In the face of the unprecedented changes in the world in a century, the central government has repeatedly stressed that it is necessary to upgrade the industrial base and modernize the industrial chain. A few days ago, the Standing Committee of the provincial Party Committee deliberated and approved the action plan for the reconstruction of manufacturing industry foundation and the upgrading of industrial chain, and gave the position of "extreme importance, urgency and arduousness".

Over the years, Zhejiang has taken advantage of the massive economy to form a unique "made in Zhejiang" industrial advantage. More than 70 manufacturing clusters occupy more than 30% of the domestic market.

Textile is one of the traditional advantageous industrial chains in our province. It is closely related to life. It links up chemical fiber, weaving, printing and dyeing, chemical industry, textile machinery, clothing and other links, and draws a number of upstream and downstream enterprises in Shaoxing, Jiaxing, Ningbo, Hangzhou and other places, forming a relatively complete textile industry chain.

At present, what is the current situation of Zhejiang's traditional advantageous industrial chain? How far is it from "building a global landmark industrial chain"? How can the government and the market make efforts to enhance the industrial competitiveness? Recently, the reporter took the modern textile industry chain as the observation point, and made a survey in Shaoxing, a major light and textile city. The problems encountered here and the direction of exploration may bring us thinking.

Walk out of the "positive line" in the changing situation

Under the impact of the epidemic, a relatively complete and stable modern textile industry chain has withstood the test

In the first half of 2020, Shaoxing's textile industry will step out of the unusual "positive line". The added value of Enterprises above the designated size of five traditional industries in Shaoxing will reach 37.76 billion yuan, with a year-on-year growth of 2.9%. The textile industry, which accounts for more than half of the total, has contributed a lot. Among them, the added value of chemical fiber industry increased by 6% year on year.

"This is closely related to the advantages of industrial clusters and the stable chain." According to the relevant person in charge of Shaoxing Economic and Information Bureau, Keqiao, Shengzhou and Shangyu have well-known chemical fiber, silk, cotton yarn and other raw materials production enterprises in the upper reaches of the industrial chain; in the middle reaches, Keqiao blue printing fashion town gathers 108 printing and dyeing enterprises, with a production capacity of more than one third of the country; in the downstream, the fabric industry of Keqiao, socks industry of Zhuji and necktie of Shengzhou develop in dislocation. In recent years, Shaoxing has further defined its layout. Keqiao is the center of modern textile industry, and Zhuji and Shengzhou are jointly developing.

In addition, many textile enterprises, such as Shaoxing and Jiaxing, are gathering together. Each cluster is closely linked and complementary to each other, forming the "central axis" of Zhejiang modern textile industry chain.

Zhuji, Datang street, has more than 10000 enterprises with an annual output of more than 27 billion pairs of socks, which is one of the "hearts" of the global socks industry.

Take the latest design around the town, you can buy Yarn, find OEM, logistics providers. When the raw materials arrive, the hosiery machine starts, and the new socks can be launched in online stores the next day. If there is new demand for raw material research and development, product testing, etc., you can also go to Datang socks art Town, a local industrial innovation service complex, to seek the assistance of experts stationed in universities and scientific research institutes.

This is the daily life familiar to the person in charge of the production department of Zhuji kalalara company, and it is also the epitome of the local close cooperation production mode. In this way, the supply chain efficiency is greatly improved, and the upstream and downstream enterprises also get a strong sense of security. "Which link is broken, what kind of material is missing?" all the way to the interview, the reporter almost got a negative answer. Many enterprise leaders believe that "textile industry chain is relatively safe".

Under the impact of the epidemic, although orders are affected to some extent, stable supply makes many enterprises have the ability to grow against the trend. In the first half of this year, its sales exceeded 100 million yuan, an increase of more than 25% over the same period last year, attracting investment of 50 million yuan from Huarui, which has always been inclined to new technology fields.

The competition of the future industry is the competition of the whole industry chain, and the latter is just composed of each supply chain. According to Ling Yun, a first-class inspector of the Provincial Department of economy and information technology, who has been promoting the development of Zhejiang's manufacturing industry for a long time, the epidemic is not synchronized in different regions and countries, leading to the disharmony or supply interruption between the upstream and downstream supply chains of many enterprises in the organization of production. All localities are rethinking how to better coordinate the contradiction between economic efficiency and economic security, and how to better coordinate the production of manufacturing industry in the process of globalization The mode of production organization has gradually evolved from global procurement to a pattern of "domestic circulation as the main body and domestic and international double circulation". It pays more attention to independent innovation and the tackling of key technologies in the industrial chain. In the future, the industrial competition will also turn to the competition among industrial clusters. "The modern textile industry is not only closely connected with social needs, but also initially realizes the" endogenous cycle " We will promote each other's choice and become an important industry. " Ling Yun said.

In July this year, Shaoxing's modern textile industry was selected as the national advanced manufacturing industry cluster pilot demonstration.

In the market competition, the safety of industrial chain is becoming another important weight besides efficiency. During the epidemic, some sock enterprises from other provinces came to Zhuji due to the impact of supply chain. The stability of the industrial chain has become the advantage of local investment.

Strong muscles and bones in competition

A continuous optimization and upgrading of the industrial chain, so that the traditional textile modernization

In Keqiao, Zhuji and other places, fabrics, socks, these common textiles, are undergoing "72 changes". They are sometimes referred to as household goods, home textile products, health care products, and sometimes "art works". Various functional textiles are redefining textile products.

In this industry chain formed by years of accumulation, when the market demand is impacted, the strong production capacity becomes a lingering pain. After the increasing competition caused by production capacity, differentiated competition has become a new choice.

"From the impact of international trade friction, the pressure of overcapacity is transmitted throughout the entire industrial chain." Fu Shuangli, chairman of Yingfeng science and Technology Co., Ltd., said that although it has the most complete raw material matching, process matching and market supporting in China and even in the world, it has not completely got rid of the substitute processing mode, "the production capacity is expanding, and the profit is thinning."

Aiming at sports and environment-friendly textile fabrics, we have invested 50 million yuan to build R & D and testing center, and 1.2 billion yuan to build printing and dyeing intelligent factory To meet the trend of "anti-bacterial fabric" and "hand knitted fabric", we are now leading the trend of "anti-bacterial fabric". In 2019, the company will achieve a revenue of nearly 1 billion yuan, with a gross profit margin of more than 11%. It is understood that the profit level of textile enterprises is generally only a few percentage points, often competing with bank interest rates, which is described as the pain of traditional industries.

The crisis is like a mirror, reflecting the strengths and weaknesses of the industry: a complete industrial chain does not mean that the industrial base is advanced.

"Every time the storm strikes, a number of enterprises fall down, but also a number of enterprises grow. This is a metabolic process, but also a process of strengthening the muscles and bones." The person in charge of Shaoxing Economic and Information Bureau said that in response to the crisis, Shaoxing put forward the "double ten, double hundred" cluster manufacturing (cultivation) action plan. By 2022, it will basically form a 500 billion level modern textile industrial cluster. At the same time, it will promote the vertical and horizontal enterprise upgrading of the industrial chain and guide the road of modernization with digitalization and intellectualization as the breakthrough.

In the changing situation, technology and brand have become a big move for many textile enterprises to move towards high-end.

Upgrade the equipment, transform the process, and seek a better position in the industrial chain. In Shaoxing Haitong printing and dyeing Co., Ltd., the old factory building has disappeared. A 150 million yuan high count and high density fabric project is under construction. The production capacity is the same as in the past, but the gross profit rate per meter of cloth dyeing and finishing has increased from 5% to 10%. At present, more than half of the printing and dyeing enterprises in Keqiao have started the transformation and upgrading project, and more than 80% of the existing equipment has reached the international leading level.

Medium and high-end products need to be supported by brands. Zhuji Boyi Textile Technology Co., Ltd. has reached cooperation with European and American brands and arranged the global market. It is estimated that the sales scale will increase from 300 million yuan to 10 billion yuan in eight years

Moving towards the middle and high-end, for enterprises, also means repositioning in the industrial chain. However, if the current mode of fabric sales is not only to control the difference of fabric production capacity, can we only tell the enterprises that the difference is good

In the investigation, we can see that fabrics, which are easily subject to the front and rear end of industrial intermediates, are trying to regain market control. Fabric enterprises are cooperating with international brands, trying to lead the trend. Many enterprises which focus on functional fabrics are also setting up new material R & D teams and building new production lines.

In fact, today's textile industry has surpassed people's impression of traditional industries, and is becoming a fertile land for the cultivation of emerging industries, making the industrial chain form change from linear chain type to three-dimensional network type. Lingyun believes that this is also one of the signs of the textile industry gradually moving towards modernization.

In the first half of this year, the output value of Shaoxing's high-end equipment industry was 105.7 billion yuan, and the output value of new materials industry was 139.5 billion yuan. Textile equipment and new materials are the key areas.

Rebuilding the commanding point in innovation and reconstructing the value chain with the world stage as the fulcrum

"The core technology is spinning!" Chen Mingxian, chairman of Shaoxing Dongjin Textile Co., Ltd., lamented after studying a piece of cloth produced by Japanese enterprises for three months.

Chen Mingxian, who has been a supplier of more than 100 brands in the world for more than 10 years, has realized that his technology is not inferior. However, after overcoming the difficulties of dyeing, film pasting and weaving, his fabrics still can only achieve the shape similarity. "To achieve the same characteristics, numerous experiments are required, but the technological research and development capabilities of the cooperative enterprises can not meet the needs." Chen Mingxian said that behind a silk, the essence is the lack of synergy between the upstream and downstream of the industrial chain and the lack of high-end link ability.

The symbiosis of enterprises in the upstream and downstream is also affected. The dynamic balance of the upstream and downstream of the industrial chain is also being tested at this moment.

Zhuji Datang, Bo Yi company in charge of Xu Xuguang also in trouble. Although the automatic hosiery machines produced by Zhuji enterprises have reached the world's leading level, they are mainly flat-panel machines and lack of high-end functional hosiery machines. "The grade of raw materials affects the increase of added value of products." According to his observation, the global market share of high-end socks is very small, but the profits account for the majority. "Building the whole industrial chain is just a 'shell', we must really occupy the commanding heights of the industrial chain."

This commanding height is the commanding height of international competition with the world stage as the fulcrum. "We should integrate the value chain and the industrial chain more closely, and show a stronger value-added ability," Chen said

Compared with the new benchmark, the lack of core technology breakthrough ability and industrial chain collaborative innovation ability are the problems generally reflected by enterprises. Leading enterprise zipper, superior enterprise traction, government enterprise linkage, integration of complementary resources Some new trends of industrial chain layout around innovation chain and value chain are emerging simultaneously.

We have observed that several industry leaders frequently act. In the field of chemical fiber, powerful enterprises have invested in petrochemical and refining projects, expanded to the upstream of the industrial chain, or acquired small and medium-sized enterprises for technological transformation, and extended to the downstream of the industrial chain. In Keqiao, Tiansheng Chemical Fiber Co., Ltd., with an annual output of 1.2 million tons of chemical fiber and the seventh largest production capacity in the world, has decisively purchased seven printing and dyeing companies this year, which has improved the polymerization degree of the industrial chain.

In the field of weaving, "Boyi" and "Dongjin" are the same. One is preparing to start from the source of cotton planting, build a small industrial chain integrating functional development of raw materials, original design, weaving, brand building, sales and display, and a synthetic fiber project is arranged to build a "super factory", forming a self circulation chain in some links.

In the view of many entrepreneurs, as long as the international competitiveness can be improved, it can be regarded as the mode of strong chain and excellent chain. Chen Mingxian especially mentioned something a few years ago. At that time, Shaoxing printing and dyeing industry was loosely connected with other links, and quality problems often broke out. Subsequently, the government guided the transformation of the mode and encouraged dyeing factories that earned processing fees to do distribution. The product quality has been greatly improved in the past two years.

For the construction of these small-scale industrial chains, all localities are happy to see their success, and they also build the ecological circle of modern textile industry by reshaping the spatial layout.

Keqiao, Ma'an, blue print fashion town. In 3.5 square kilometers of land, 57 printing and dyeing projects have been gathered, with a sales output value of 23.1 billion yuan in 2019. At present, with the launch of a new round of cross regional agglomeration and promotion of Shaoxing textile industry, five groups of 34 printing and dyeing enterprises in Yuecheng district are being relocated. Water, electricity, steam (gas) and other supporting projects were started simultaneously.

"In addition to printing and dyeing, chemical enterprises are also gathering in Shangyu According to reports, Shaoxing will also integrate innovative resources such as universities, industrial research institutes and enterprise R & D centers according to the principle of "one cluster, one complex", so as to enhance the competitiveness of regional industrial clusters and promote the formation of a broader division and cooperation system.

With the changing market, enterprises in the modern textile industry chain, innovation has long been a consensus. The window period of industrial modernization has come, and they must stand on the commanding height and start a new situation in the changing situation.