Aiming At The Functional Knitting Products, What Hard Work Has Been Done By The Head Knitting Enterprises?

With the continuous enhancement of independent research and development ability, and the increasingly fashionable appearance design, knitted underwear products are more and more concerned by consumers. Since the outbreak of Xinguan pneumonia, more than half of foreign trade orders have been lost, and the number of customers in stores has dropped sharply. Many knitting enterprises have been struggling to survive in the transformation. Facing challenges and opportunities, they have taken positive actions. Relying on excellent product innovation ability and technical iteration speed, they have achieved the growth against the trend. In the subdivision track of functional knitting products, they have broken through the transformation of "enabling" science and technology.

Active development of antibacterial knitted products

"A sudden epidemic has changed people's way of life, improved people's awareness of disinfection and sterilization, and strengthened their thirst for healthy life. The new products we develop are to eliminate the fear in people's hearts, care for a healthy life, and really benefit consumers. " Recently, Shantou Chaonan Xiashan yuehengye knitting factory Relevant persons in charge once again communicate with downstream enterprises by telephone to solicit customers' opinions on the new products just put into the market, obtain first-hand user feedback, and open up a way for new products to promote the market in an all-round way.
In 2020, driven by the "housing economy", the domestic consumers' demand for functional underwear and home clothes is increasing, which also promotes the emergence of knitted underwear industry and causes the adjustment of the competition pattern of related brands. In the view of industry insiders, the market demand will also shift from "appearance" to "internal" -- a substantial increase in demand for knitwear with "antibacterial and antiviral" functions. According to the development status of the industry, based on the actual use needs of consumers, Yueheng knitting actively innovates, and speeds up the research and development of a number of green, anti-bacterial and anti-virus fabrics. The newly developed fabric of Yueheng knitting has been certified by many authoritative organizations, which can effectively remove bacteria, fungi and mold from the fabric, keep the fabric clean for a long time, prevent the regeneration and reproduction of bacteria, and at the same time, it has strong washing resistance and reliable broad-spectrum antibacterial effect.
It is understood that Yueheng knitting is a multi-functional textile enterprise integrating textile, printing and dyeing and sales. Since its establishment for 8 years, the company has always focused on R & D and innovative production of all kinds of knitted fabrics, mainly used for thermal underwear, household clothes, T-Shirts, women and infants, etc., and its products sell well all over the country. This year, the company developed a new generation of skin friendly thermal fabric. Among the fibers, Delong thermal locking fiber is selected, which has super clear heat control and temperature rising function, with strong thermal insulation performance, which is deeply loved by customers. "We can only make the fabric more comfortable, comfortable and innovative, in order to make it more comfortable and innovative." Yue Heng Ye knitting related person in charge said.
People in the industry generally believe that, After the epidemic, sterilization and antiviral treatment may become a new direction of textile industry development 。 In order to meet the urgent needs of the market for anti-bacterial and anti-virus knitted fabrics, a multi-functional knitting enterprise integrating weaving, printing and dyeing and sales is established Shantou Fengcheng Textile Co., Ltd Seize the opportunity and join hands Toyo Textile Co., Ltd This product uses the special finishing technology of Japanese silver ion fiber and agfen to make the fabric have the effect of "long-lasting sterilization and rapid virus elimination". The results show that the antibacterial rate of the product can still reach 90% after 50 times of washing.
During the epidemic period, the enterprises and brands that can overtake on the curve must have chosen the right direction. San Francisco Sustainable and innovative fashion brand allbirds The focus of product research and development is on the sustainability of materials. "Global fashion" is the first global fashion brand in 2020. After the successful launch of socks series last year, orbs launched a new "breathing" series of Trini environmental underwear in June this year with the inspiration of "close care". The series uses patented knitted fabric, which combines cool and breathable Eucalyptus fiber with super soft New Zealand Merino wool. After upgrading the details, it gives the wearer a better soft experience and high touch Compared with traditional materials, the production process reduces carbon emissions and is more environmentally friendly. At the same time, it also gives consumers more intuitive and visual data and information, so as to choose products that consume less energy or even benefit the earth.

Digitalization plays the strongest voice of transformation

In the second half of 2020, the knitted underwear enterprises with the goal of online development are even more irresistible. According to AI media consulting data, online shopping is quite popular among the most popular channels for Chinese consumers to buy underwear. Relevant analysts believe that young consumers are accustomed to online shopping, and the construction of online channels is conducive to reshaping the brand tone and entering the young consumer group.
Under the background of "no contact" or "low contact" social and economic new normal, offline stores are trapped, and digitalization and online of all links of commercial production and circulation become rigid demand. When the major brands in the industry were still summing up and sorting out the development of last year due to the epidemic situation, Yanbu underwear had made great strides, made timely adjustment, and went against the trend to create a trend of industrial recovery. On August 12, Yanbu underwear industry association of Nanhai District of Foshan City, together with the tmall platform of Ali group, held the "investment promotion meeting of Yanbu underwear industry belt in Nanhai · Dali Town, Foshan City", which provided a way for foreign trade enterprises in urgent need of self-help to transfer to domestic sales and quickly reach the domestic trade market. By joining hands with tmall platform, factories without experience in domestic trade and e-commerce can display their factory strength and goods through live broadcast, and directly connect with Taobao sellers and wechat sellers through tmall platform.
"The future development of underwear industry needs to be discussed jointly by enterprises, and enterprises also need high-quality platform that can promote the growth of the industry." Huang Weiqing, Secretary General of Yanbu underwear industry association, Nanhai District, Foshan City He said that the theme of the fair was innovation, exchange, cooperation and development, aiming to further promote the development of Yanbu underwear industry in the e-commerce platform, enhance the brand awareness of Yanbu underwear, strengthen the communication and cooperation between enterprises and the outside world, and provide long-term retail solutions for more enterprises. At the same time, by promoting enterprises to develop online sales mode, it will also help to accelerate the digitization process of Yanbu underwear industrial belt, and form a benign interaction between supply and demand, so as to promote consumption compensation and potential release, and realize consumption recovery and growth.
It is understood that enterprises joining the platform through this investment promotion fair can obtain a number of exclusive services such as tmall Taobao territorial team operation support, official marketing resources, traffic support, online and offline training, etc.
Many businesses showed strong interest and willingness to settle in this business fair. "Joining hands with tmall will inject vitality and confidence into the overall industrial economy of Yanbu underwear. With the continuous expansion of the scale of Yanbu underwear industry cluster and the continuous improvement of the industrial chain, with the help of online platform to expand network marketing coverage and continuously enhance brand awareness, it is helpful to build a new development pattern of Yanbu underwear that is promoted by the government, led by the market, led by enterprises, supported by industry, driven by brands and participated by the whole people. " A person in charge of the enterprise said.
During the outbreak, Wu zewen, general manager of Shantou century Beauty Clothing Co., Ltd He also keenly smelled the future market of cross-border e-commerce live broadcasting. He not only joined the ranks of foreign trade live broadcasting at the first time, but also paid great efforts in the investment of live broadcasting equipment, the training of camera personnel and the building of the entire planning team. Referring to the reason why we attach so much importance to live broadcasting, Wu zewen said: "live broadcasting is another window, which shortens the distance between us and our customers. At the same time, it shows our beauty underwear products intuitively. It is less risky for customers and more efficient for us."
"Black technology" becomes a powerful engine of innovation
　　 Enterprises and brands standing in the forefront of industrial innovation are using their most keen sense of smell to expand a new round of market space. The vigorous development of e-commerce and the increase of underwear categories are undoubtedly a good opportunity for the underwear industry to grow against the trend. As a leading provider of 3D digital technology in China, Shenzhen building block easy to ride Technology Co., Ltd. is committed to providing leading 3D technical support for knitting, underwear and clothing enterprises with cutting-edge thinking, and helps enterprises interpret industrial trends in various exhibitions in a multi-dimensional way.
With the improvement of women's consumption ability, the demand for underwear aesthetics, comfort and functionality has also increased accordingly. In order to meet the growing needs of users, the development of underwear industry is more subdivided. The first Shenzhen needle Expo held in June this year covered exhibitors from the whole industry chain, including brands, ODM / OEM, supply chain and other characteristics. Brassiere exhibits are the most prominent highlights of this exhibition. Exhibitors bring different cup designs for different types of consumer needs. In addition to surface accessories such as pure cotton, lace and silk, more and more high-tech new materials are used.
The 3D shooting and 3D modeling services brought by the building blocks can help underwear enterprises browse the exhibits at 720 ° and zoom in and out at will, so as to present the fabric texture and details of exhibits more intuitively and delicately. On the spot of the needle Expo, building blocks are easy to build and display magic racket scanners, and many products such as brassieres, underpants, home clothes, shaping, socks, warm clothes and bottoming shirts are added to the model library. Combined with the current popular "online Red + live + Video + interactive" elements, the audience can experience the 3D scanning operation and feel the convenience of the retail mode under scientific and technological innovation.
This "black technology" attracted the attention of many merchants, and also brought high popularity to the booth. Many exhibitors showed great interest and enthusiasm for magic beat scanners. They said that compared with the traditional display mode, 3D model display can make customers feel the characteristics of products more intuitively. In today's "cloud Exhibition" and online marketing trend, it can break through the tight encirclement and attract customers' interest and more traffic.

One of the largest manufacturers of seamless underwear in Guangdong Province, Shantou Shenjiang Clothing Co., Ltd In order to make the product more comfortable and comfortable, the company has been using the product's concept of "super silk, elastic, comfortable and comfortable" Moisture absorption and UV resistance are more excellent. The company's self-developed latex cotton cup matching and the latest dispensing process, with super soft, super breathable, super comfortable characteristics, once again become the leader in the field of seamless underwear. As for how to seek a better and faster development mode and new path for enterprises, the relevant person in charge of the company said that at present, there are more and more similar products, and traditional enterprises are generally faced with marketing difficulties. If enterprises want to go out of the road of better brand, they must start from the aspects of products, brands and consumers to explore the business ideas, development opportunities and power of underwear industry, so as to realize the enterprise Industry innovation and leapfrog development.